Writers: play this quick game...

And set yourself up to make money at the end [The Writer’ s Life]( January 26, 2024 "If you believe it'll work out, you'll see opportunities. If you don't believe it'll work out, you'll see obstacles." – Wayne Dyer Hi {NAME}, People go online in search of solutions. But all too often, the websites they find don't make it clear they've landed in the right place … The site lacks something that would make all the difference. The result? A missed opportunity for the business, and disappointment for the prospective customer. Yet, it's easily resolved … AWAI's Learning Chief Pam Foster has designed a short "game" you can play to see for yourself … only with this game, you set yourself up to make money at the end. 😉 She also outlines five must-have fundamentals for every website and why they spell opportunity for writers. Being able to diagnose what isn't working on a website and knowing how to rewrite the content so it's more effective can set you up to earn a steady income as a writer … AND use it to get your foot in the door with many companies. It's really simple when you follow Pam's guidelines. In fact, I would be willing to say it's some of the easiest money you'll make as a writer. [I explain why here.]( If you're looking for a way to get your foot in the door with clients, boost your writing income, or even get started making money, you should definitely check out this opportunity. You can even [meet some of the writers who are having success with it here](. Hope you have a great weekend! Rebecca Matter President AWAI Now Accepting New Writers If you want … - high-paying gigs, - predictable writing income, - greater flexibility … AND the satisfaction that comes with LOVING what you do for a living … 
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 [Apply Now]( Turn $1 Into $2,500 as a Writer Using This Blueprint This blueprint will show you how you can start making $2,500 per month as a writer — even if you're just starting out. And if you decide to give it a shot, you'll gain access to every resource you'll need to execute that blueprint for just a dollar. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … PLUS, three more valuable resources … It's all there — everything you need to get started making money as a writer. [Check it out for yourself for free right now.]( 5 Web Content Musts That Never Change — But Many Sites Miss By Pam Foster [Writer looking at phone smiling while holding laptop] Here's a fun little trivia question to run by your friends: When was the very first web page launched? According to Business Insider, "The first web page went live on August 6, 1991. It was dedicated to information on the World Wide Web project and was made by Tim Berners-Lee. It ran on a NeXT computer at the European Organization for Nuclear Research, CERN." There you go. Fun fact. Now, here's a fact that's not so fun. When I'm out and about on the World Wide Web, auditing business websites for fundamental content "musts" that make sites work … the majority of sites are missing those fundamentals. This shocks me, because five of those musts have never, ever changed in the 30 years since that first website. People have always been people, looking online to solve a problem or need, hoping to find the very best solution or answer very quickly. That main truth has never shifted in all these years, but so many companies still don't get this. If you're a web content writer, you should give it a try yourself, with any website other than the big, sophisticated e-commerce giants such as Amazon. The reason is, you can use this short checklist with any company, to instantly see what's missing and what needs help. So go ahead … pick any business website right now — it can be for a local dentist, a national restaurant-supply company, a global software company for managing your money, anything. Maybe you'll get lucky, but I have a feeling you'll find that one or more of the following content musts are missing. There are just two rules for this game. - Only look at the content "above the fold" on your laptop or tablet … or on the first screen of your smartphone. That's the website's first-impression area for most visitors. - Give yourself no more than 10 seconds to answer. That's more time than most people give websites. Usually, they leave within 8 seconds if the content isn't instantly clear and useful. Okay, got a website in mind? Ready to find those five content musts? Here we go — answer these questions in 10 seconds: 1. INSTANT IDENTIFICATION: Who is the company? Can you spot the company name, or is there just a logo that may or may not be clear? 2. OBVIOUS PROMISE/SOLUTION: What does the company sell? Better yet, what does it solve? Is it clear within seconds? Is there copy that explains in a very succinct way? (Or is there just a slogan that's kinda vague … or a giant image with no words, explaining nothing?) 3. CUSTOMER-FOCUSED MESSAGE: Is the content speaking to the individual visitor, or is it talking to a crowd? Is it mainly using "We" language vs. what's there for "YOU" … the visitor? 4. BEST CHOICE: What makes THIS company (website) the best resource among others? Does the content promise a unique benefit, outcome, or other reason to choose them? 5. ENTICING OFFER: Can you see any kind of offer that's relevant to the visitor? Such as, "Watch a free demo," "Download our free report," "Try a free account," or "Get a big discount when you sign up for our newsletter." And, is there a clear call-to-action (CTA) telling you what to DO to get that nice offer? (Or is there a vague "learn more" button instead?) How did you do? Missing anything? I'm going to take a wild guess and imagine you didn't find ALL five musts. If you did, please let me know so I can celebrate with you. If you didn't … you can use this experience to launch a stellar web content writing career. Why? Because these questions alone give you clues into the massive opportunity to help companies with their web content. Yes, with this simple test, you have a major opportunity as a web content writer. Many, many, many business websites are missing those basic musts and then some. They struggle to understand why they're not getting more traffic or converting visitors into buyers. They're just not sure what's missing. It can't be the fault of the fancy graphic design or the swanky new web platform they're using. After all, their site is following the latest-greatest recommended web design guidelines. Nope. It often comes down to basic human conversation. In the case of business websites, that translates to instant content clarity that answers those questions above. Its messaging must immediately let visitors know they've come to the right place for their needs. Your mission? Go out there and find those business website owners who could use your help. Turn their sites into clear, helpful, customer-focused paradises offering the very best solutions in just 10 seconds or less. When you help your clients address those musts, everyone wins, and you get paid handsomely. And, based on the thousands and thousands of websites missing these musts … you'll have endless opportunities. If you'd like to become a well-paid web content consultant who helps clients overcome these problems and win BIG … consider [becoming a Certified Site Content Audit Specialist](. I'll mentor you on how to review any site against 21 standards, create a report with your findings and recommendations, and collect $2,000 or more for your efforts. Interested? [>> Learn more about how you can join me here.]( Editorial Note: This is hands-down the best "first project" to quickly master as a new writer … as there's almost zero actual "writing" required. Plus, this is the only project guaranteed to win a prospective client's trust and respect … while automatically setting you up to land an ongoing stream of repeat assignments. [Check out all the details here.]( What's Hot at AWAI … 😄 Want to get paid twice? [Check out this project!]( 🥳 We LOVE seeing our members succeed. [Check this out!]( 🤩 From stress to peace: [Schoolteacher-turned-copywriter finds happiness in third career.]( Site audit success … [Social media post comment about getting first site content audit client] Congratulations, Oluwapelumi! You will no doubt have continued success as you continue to build your relationships and build your experience. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Brand Copywriter – Aquent Part-time, Hillsboro, OR Create compelling content across websites (landing pages, product descriptions), social media, and other content. --------------------------------------------------------------- Writer – Audacy, Inc. Part-time, New York, NY Writer: Prepares ready-to-air broadcast copy from wires sources, facts from reporters, and own knowledge of current events. --------------------------------------------------------------- Copywriter – Creative Cove Inc. Contractor, Waltham, MA Create compelling copy for various channels, including websites, social media, emails, and advertisements. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2024 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. 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