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Make more money writing (with a little help from AI)

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How to expand the scope of each project for higher fees January 18, 2024 "When we strive to become b

How to expand the scope of each project for higher fees [The Writer’ s Life]( January 18, 2024 "When we strive to become better than we are, everything around us becomes better too." – Paulo Coelho Hi {NAME}, There are countless reasons why people want to become writers … But toward the top of almost every list is the opportunity to make money. For them, writing is not "just a hobby." It's a financially valuable skill that can create wealth, legacy, and freedom. And with the constant growth in the digital copywriting industry … both in terms of spending by companies AND the number of projects … There's never been a better time to make great money as a writer. This marketplace is so huge — with demand for so many different types of projects — you'll be as busy as you want to be! Plus, as expert Nick Usborne explains today, you can make more money from every freelance engagement, with a little help from AI. This market used to be called the "Wild West," and Nick was a pioneer when he focused solely on it 27 years ago. And now it's called the "Digital Wild West" because it keeps evolving, expanding, and changing at a very rapid pace. Today, companies need web copy, emails, newsletters, landing pages, lead-generation pages, blog posts, and much more. Of course, on top of that, AI is making a dramatic impact on the industry too. (Nick walks you through how AI can make you a faster writer below!) So the more skills you can offer prospective clients, the more in-demand you will be. All you need is some training and you can make the money you want, and build a lifestyle you can enjoy. Let Nick mentor you over the course of 12 weeks, sharing all he's learned over the years. He's an enthusiastic and very popular teacher — you'll learn a lot while having a lot of fun. If you've been looking for a mentor to show you a way forward, I would highly recommend considering him. While he's brilliant at teaching the writing side, he goes beyond it … addressing the mindset stuff we writers often have at the same time … So you can reach your full earning potential. If you're interested in learning more, [go here and see what it's all about](. But do it today, because enrollment in his apprenticeship closes at midnight tonight! This is your LAST CHANCE to be mentored by Nick and start out 2024 with a bang … [don't miss it](! To your success, Rebecca Matter President AWAI Turn $1 Into $2,500 as a Writer Using This Blueprint This blueprint will show you how you can start making $2,500 per month as a writer — even if you're just starting out. And if you decide to give it a shot, you'll gain access to every resource you'll need to execute that blueprint for just a dollar. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … PLUS, three more valuable resources … It's all there — everything you need to get started making money as a writer. [Check it out for yourself for free right now.]( Make More Money from a Broader Range of Freelance Engagements, with a Little Help from AI By Nick Usborne [Male freelance writer using ChatGPT on his laptop] Perhaps the hardest part of being a freelancer is landing new clients. Month after month, year after year. Finding new clients takes up a lot of our time. And for many of us, it's our least favorite part of being a freelancer. That's why it's so important to maximize your revenues from every project you land, and hold onto your clients for longer than one gig. So … how do we do this? How do we turn a $2,000 gig into a $5,000 gig? And how do we hold onto that client for years instead of just weeks? The answer is to offer MORE. First, learn the skills to write a broader range of project types. Offering more to your clients is all about expanding the scope of the original brief. For example, if your client asks you to write some pages of web content, you could expand the scope of the project by asking if he would like you to write some social media posts to drive people to the content. If you're writing a sales page, you could ask the client whether she would like you to write a series of emails to drive people to the page. If you're writing a white paper for a B2B client, you could offer to outline and write an accompanying pitch deck. The idea is to find ways you can offer more to your clients. Every time a client says yes to expanding your engagement, it's good news for the client and good news for you. They get more of the work they need done, without having to find a second freelancer. And you make more money! Of course, if you want to pursue this strategy, you need to have multiple skill sets as a digital writer. It doesn't work if you only know how to write emails. Or only know how to write sales pages. And so on. If you don't have that broad range of skills yet, stay tuned. We can help with that. Next, do MORE in LESS time by leveraging the power of AI. As freelancers, it makes sense for us to expand the scope of every client engagement. It also makes sense for us to maximize our income by getting great work done a whole lot FASTER. Here are a few of the ways I've been using ChatGPT to achieve that combo … MORE plus FASTER. 1. Write social media tweets and posts, almost instantly. We already talked about expanding the scope of a content-writing gig. Ask the client if he wants some social media updates written to support the content. It turns out ChatGPT is really good at writing tweets, Facebook posts, etc. What I do is copy the full text of the content page I have written, paste it into ChatGPT, and then add the prompt: Please write 10 high-engagement tweets to support this post. Take note that I specify "high-engagement." It results in much better tweets and updates. ChatGPT is REALLY good at short-form content like this. Does this mean you send the output to your client without any edits? Nope. Never! If ChatGPT writes me 10 tweets, I'll end up using maybe six of them. Always review and edit AI writing. 2. Use ChatGPT to write emails, and subject lines. This time we'll look at using AI to help us expand that sales page project by offering to write some supporting emails. I follow the same kind of process. I copy the text of the sales page, paste it into ChatGPT, and then ask it to write some emails to drive people to the page. It usually does a reasonable first draft. Not ready for the client, but a solid starting point. I might then ask for a tweak, like: Please rewrite this email in more conversational language. Or, please lead with benefits instead of features. And so on. Pretty soon I'll have drafts for a few emails I can then work on myself. I'll be adding the human touch, and making edits an AI wouldn't think to apply. At the end, I'll also ask ChatGPT to write me five or 10 subject line variations my client could test. The outcome? I get to create a series of emails and subject lines I can pass on to my client. I'll bill the going rate for those emails, but ChatGPT has helped me create them in a fraction of the time it used to take me. 3. Now let's go back to the white paper and pitch deck. ChatGPT knows what a white paper is. Give it a solid brief in the form of a detailed prompt, and it will do a solid first draft for you. Again, you'll have to go back and forth, asking for changes and refinements. And sometimes, even after a few tries, the output isn't close to what you want. So you start over, with a new set of prompts, or maybe some more briefing information. One way or another, using ChatGPT as your assistant will get you to a final draft a whole lot faster. And then … the next step. Copy the white paper, paste it into ChatGPT, and ask it to use that information to create the outline of a pitch deck or PPT presentation. If you like the outline, you can ask ChatGPT to write the text for each slide, and suggest some visual element. Again, you need to go back and forth a bit. And you'll always have to add some final, human edits at the end. Wrapping it up … There are three things at work here. First, AI helps you to get great work done a whole lot faster. You bill the same as you used to for any given project type, but you'll likely get it done in half the time. Second, assuming you have trained to write a wide range of digital copywriting project types, you can use AI to help you expand the scope of every project … and get that work done faster as well. Third, when your clients realize they can come to you for more than one project type, and that you deliver quality work faster than other freelancers, they'll keep giving you new projects to work on. This means that instead of having to look for new clients and projects each month, you can hold onto your clients for years! Finally, if you don't yet have the professional-grade training you need to work on several digital copywriting project types, [be sure to find out about our upcoming training](. Editorial Note: Today is your LAST CHANCE to accept Nick's invitation to join his apprenticeship … For 12 weeks you'll work with him to develop the skills needed to take on numerous projects on the customer journey … develop a portfolio of professional samples you'll be proud of … and get help landing those all-important first-paying clients. Whether you're starting out, or looking to level up your writing income, this is for you. Nick is a brilliant teacher and coach. If you put in the work, and follow what he says, there's no reason why you can't be making $10K/month as a writer. That's his goal for you with this apprenticeship … [>> Go here to check out the details by midnight tonight.]( What's Hot at AWAI … 👉 FINAL CALL: [Join Nick's apprenticeship here!]( 😄 Meet your mentor: [Why Nick Usborne is the ULTIMATE copywriting mentor.]( 🤩 [How one writer traded in a time card for 'camp stove tacos.']( A win that gets your foot in the door … I just wanted to take a moment to personally thank everyone at AWAI! I'm so excited … I just got my first client today!!! And it's all thanks to AWAI and the recent program I went through (The Digital Copywriting Apprenticeship)! It's a short project on Upwork re-writing a small ClickFunnels sales website for a client selling an online course. It's the perfect project to get my foot in the door! And it's funny because although I'm scared to death, I know I'm ready thanks to AWAI and programs like this that I went through! And I surprised myself to see that I knew exactly what to say and was able to easily point out what was wrong with the client's site. Needless to say, he was very impressed! So thank you so much Nick, Heather, and the rest of the AWAI team! I'm just getting started!!! – Nathan S. Fantastic news, Nathan! Your dedication is truly paying off. You're not just starting; you're diving in with momentum and equipped with a toolbox brimming with resources and valuable lessons to guide you. You've got all it takes to succeed! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Copywriter – Pete's Collision Center Full-time, Remote (Philadelphia, PA) We are looking for a creative copywriter to write clear and concise copy for ads, blogs, press releases, and websites. Your words will inform and engage target audiences and take into account search engine optimization and SEM efforts. --------------------------------------------------------------- Conversion Copywriter – Winona Full-time, Remote You'll be crafting compelling copy across various platforms, including YouTube, Google Ads, Meta Ads, email campaigns, video scripts, radio ads, and more. Your ability to blend conversion-focused writing with the empathic Winona brand voice will be key to engaging our audience and supporting their journey from perimenopause to menopause and beyond. --------------------------------------------------------------- SEO Copywriter – Mercer Advisors Full-time, Remote (US) The Senior Copywriter is an important new role at Mercer Advisors that will create compelling content for internal and external audiences that drives meaningful results. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2024 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.

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