This may very well be the âperfectâ writing gig ⦠[The Writer’ s Life](
January 10, 2024 "You will recognize your own path when you come upon it, because you will suddenly have all the energy and imagination you will ever need."
– Jerry Gillies Searching for the "perfect" writing gig, {NAME}? Gordon Graham says he's found it … When he discovered [White Papers](, he realized they were the perfect match for his interest in research. He charges around $1,000 per page — making this one of the highest-paid writing opportunities around! Today he reveals what he loves about writing these projects, and shows you how White Papers set you up for what he claims is "some of the easiest money I've ever made." If you're not yet familiar with White Papers, [go here for a quick crash course](. I give you loads of examples and show you why companies will gladly pay you between $5,000 and $8,000 per project … For what is essentially a formula-based "research report." I even walk through the five things you need to address in each one. [>> Go here now for all the details.]( And now, over to Gordon … To your success, Rebecca Matter
President
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as a Writer Using This Blueprint This blueprint will show you how you can start making $2,500 per month as a writer — even if you're just starting out. And if you decide to give it a shot, you'll gain access to every resource you'll need to execute that blueprint for just a dollar. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … PLUS, three more valuable resources … It's all there — everything you need to get started making money as a writer. [Check it out for yourself for free right now.]( 6 Things I Love about Writing White Papers
By That White Paper Guy – Gordon Graham For 20 years, I've specialized in writing White Papers. Over that time, I've worked on close to 300 … and I'm not sick of them yet! In fact, I'm just as happy to be writing White Papers today as when I first came up with the name That White Paper Guy. Here are six things I love about writing White Papers. 1. An exhilarating challenge. White Papers are hard to do. That means very few people do them right. That means anyone who can do them right can pretty much write their own ticket. You've probably heard that the "average" White Paper fee is $4,200. (They're generally 6-8 pages long.) And I routinely charge $7,500 to $10,000 for one — about $1,000 a page. But even more appealing to me than the money is the sheer mental challenge. I'm always thrilled to help a B2B company figure out how to tell its story or explain its technology better than ever before. I'm always elated to build an open-and-shut case using step-by-step logic backed up by irrefutable evidence. And I'm always delighted to see a White Paper that stands head-and-shoulders above the crowd and know I played a huge role in making that happen. To go from a vague idea to a bold, effective piece of content that generates many thousands or even millions of dollars — now, that's exhilarating. 2. No need to watch the clock. I have four clocks on my office wall. Plus, several more gadgets that show the time. But that's not because I'm a slave to the clock. Far from it. Those four clocks show the time in New York, Chicago, San Francisco, and London. I often have clients in different time zones, and those clocks help me keep them straight. Many years ago, I realized that I like to write, but I didn't want to do short little projects where I'd always have to watch the clock. "Oh no, the client has some more comments to put in — that's going to take 20 minutes more!" On any short project for a few hundred dollars, I could see my money flying out the window any time there was a hiccup or unexpected change. But I didn't want to start complaining or nickel-and-diming my clients like some lawyer charging by the minute. I was looking for a specialty where I wouldn't have to worry about every half hour that slipped through my fingers. I wanted a few big, well-paying projects where the deadlines weren't ferocious. So, [I chose White Papers](. I still feel some time pressure — especially when I'm juggling five papers at once (which you won't do starting out!) — but it's nice to know I'm being paid thousands of dollars for every project. That way, I don't have to worry about an extra 20 minutes here or there. 3. Next-to-no competition. Another thing I love about doing White Papers: I honestly can't remember the last time I put in a competitive bid. I usually ask my clients, "Are you talking to anyone else?" And they say, "No, we couldn't find anyone else." That means I can name my fee without worrying about anyone undercutting me. If I'm enthralled by the company's mission, I can reduce my fee. If I'm super-busy and it's a stretch to take on another project, I can boost my fee. But I'm not doing that because there's any competition for projects. The truth is, there's a shortage of good White Papers writers. And it's been that way for the past 20 years. 4. Cornerstone content to repurpose. Here's what I say to my clients, "Let's pack the most in-depth research, the most persuasive arguments, and the most expressive language into your White Paper. "Then you can use that as a cornerstone of all your marketing for the next year or two." That's good for them, and good for me too. That opens the door to lots of follow-up work. While a White Paper is a solid cornerstone, a company needs many other things to go with it: - Emails to tell prospects about it
- Social media tweets and posts about it
- A press release to announce it
- A landing page to collect contact info from prospects who download it
- Blog posts introducing the paper or lifted word-for-word from it
- An infographic to convey the highlights visually
- A slide deck
- A webinar using the slide deck
- An opinion piece for a trade journal or website
- A video script based on it When you do the cornerstone content, you're the most logical person in the world to do any of this repurposing. After all, you already know the original content inside and out. And repurposing White Papers has been some of the easiest money I've ever made. 5. A no-hype zone. A friend in marketing told me about watching an engineer-type professional on the train after a trade show. He started pawing through his bag and pulling out everything glossy: all the short salesy stuff that cost a fortune to print. And he dumped all that on the seat beside him. He was going to toss it all in the trash! But he kept everything that looked longer and more thoughtful. Clearly, he was separating the technical material he wanted from the salesy stuff he didn't. White Paper readers are the same as that engineer. They want a well-researched, factual, considered exploration of a topic to help them understand an issue, solve a problem, or make a decision. There's no room for hype in a White Paper. As a former journalist, I appreciate that. I can stick to the facts, connect the dots with logic, and tie it all up with maybe a sentence or two of persuasive writing at the end. White Papers are a no-hype zone. I like it that way. And so do the readers. 6. Getting paid to learn. I love learning. But I never really liked going to school. To me, college had it all wrong. I had to pay them plus do a whole lot of work for them in order to earn this currency called "marks" or "grades" they had invented. I always thought it should work the other way around. They should pay ME for doing all that work, all that reading and studying and learning. Now that I work on White Papers, I have it my way. I get paid to learn. I get paid to interview fascinating experts in all kinds of areas. Then I help them bring their ideas down to earth with a clear metaphor, a strong example, a simple graphic, or a plain English translation of what they told me. I get paid to dig for golden nuggets on the Web. When I get into some serious web searching, I have 50 tabs open in my browser, like a terrier on the scent of something I really, really have to catch. I often feel like I'm back in college, only this time I'm being paid to learn. So, if all that sounds good to you, why not give writing White Papers a try? Editorial Note: Grab our bestselling White Paper program at an exclusive discounted price today — and master this "perfect" writing gig! Don't miss your chance to unlock a writing revenue of up to $1,000 per page … [Go here right away to get all the details.]( What's Hot at AWAI … 👉 Closing Soon: [Grab our White Paper training program today!]( 🤓 [7 tips on how — not where — to find writing clients.]( 🤩 [Expat writer discovers simple trick for 'consistent pipeline of projects.']( Your first client is likely someone you already know … [Social media post comment about how a client might be someone you already know] Congratulations, Donna! This is why we advise that you tell your network that you're a copywriter. You never know who may be looking for the exact skills that you have. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training: Make Great Money Faster This Year Friday, January 12, at 12 p.m. ET 👇 [Access Instructions Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Copywriter for White Paper – Creative Circle Contract, Remote Our client, a research agency, is looking for a Copywriter to work with their team on a project-basis. Write a 4-6 page white paper that summarizes headlines and findings from a larger report. Data and a high-level outline will be provided to you. Attend client meetings and ask thoughtful questions regarding revisions. --------------------------------------------------------------- Copywriter – Keyloop Full-time, Remote UK Produce content that adapts to all audiences across a number of materials including sales collaterals, video scripts, web pages, emails, social, infographics, white papers, podcast scripts, blogs, and newsletters. As a team, you'll confidently select the most effective channel for each type of collateral and campaign. --------------------------------------------------------------- Copywriter – Galorath Incorporated Contract, Remote Galorath is looking for a sharp, creative, and ambitious storyteller to help us build and execute our content strategy. The Contract Copywriter reports to our Director of Marketing and will be responsible for content creation (email cadences, ebooks, white papers, blogs, digital infographics) and content program management to grow our audience, build trust and credibility, and increase organic traffic to Galorath's website. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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