Make this part of your writing habit today ...

It can 10X your results! [The Writer’ s Life]( January 3, 2024 "It's not wise to violate the rules until you know how to observe them." – T.S. Eliot It's hard to beat this profession, {NAME}! Along with being super FUN to learn, every minute you spend learning increases your earning potential … Every principle, every technique, every lesson … it can all be used to make money in numerous ways. It's one of the reasons why we call copywriting a financially valuable skill … - You can make money writing as a copywriter or content writer. - [You can make money improving copy as a copyeditor]( or copy chief. - You can make money writing for yourself, through numerous "client-free" paths we talked about earlier this month. - You can even use it to write and sell books if that's your goal. And that's just the start! Take for example today's copywriting lesson below from Copy Chief Sandy Franks … It has the power to make copy 10X stronger. But you can use it in any of the money-making ventures above! That's why we believe EVERYONE interested in making money writing should understand the [fundamentals of copywriting](. And if you're looking to make money sooner rather than later … Or have been stalling on jumping in as a writer for any reason … [>> Go here to check out the copyediting opportunity.]( You'll learn how to use the fundamentals of copywriting to improve copy and content that has already been written … Allowing you to make great money in this industry, while making great connections for your own future writing endeavors, at the same time. [See for yourself here.]( Over to you Sandy! To your success, Rebecca Matter President AWAI TODAY: Test Drive AWAI's Copywriting Program for $29 [ATD image spread] If you've ever been curious about copywriting, TODAY is your chance to test-drive our flagship program The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter for just $29. You'll get hands-on experience … get feedback and direction from pro writers … build your portfolio … and get help landing clients … In just four weeks! [But hurry, this test-drive offer ends soon!]( Turn $1 Into $2,500 as a Writer Using This Blueprint This blueprint will show you how you can start making $2,500 per month as a writer — even if you're just starting out. And if you decide to give it a shot, you'll gain access to every resource you'll need to execute that blueprint for just a dollar. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … PLUS, three more valuable resources … It's all there — everything you need to get started making money as a writer. [Check it out for yourself for free right now.]( This Makes Your Copy 10X Stronger and It's Easy to Do By Sandy Franks We sat across the small round table from one another … Spread out in front of us was the 40-page printout of the second draft of a long-form sales letter copy. The copy was for the launch of a brand-new investment newsletter, Penny Stock Fortunes. We had been working on the copy for weeks. And this was our final chance to review it before putting it into production. There was so much at stake. We needed this sales promotion to bring in thousands of new paid customers. If it did, it ensured our future as a viable publishing company. And if it didn't work? Well, we might not have any more opportunities available left to prove that our ideas worked. What we were about to do was going to be the difference between success and failure. Let me explain … The copywriter who wrote the sales copy was sitting across from me with a red pen in hand. His one job … mark up every line of copy that needed to be changed. My job … read every line of copy out loud. It was a tedious process … stopping and starting. We stopped when whatever I read didn't sound right, or the flow was erratic … or even if the word choice was wrong. And right there on the spot, with that red pen in hand, he'd make changes. Then I would re-read it with those new edits incorporated. If it sounded better, we moved on to the next section of copy. It took hours to complete this process. But by the time we were done, we had a feeling that we had just created winning sales copy. Was our instinct right? That promotion was a big winner. It did 10x better than we expected. Reading copy (even content) out loud became a regular part of our writing routine. And it's something all A-list copywriters do without fail. Why? Because reading out loud helps you pick up little nuisances that could have an impact on response and conversion rates … for example, awkward transitions that can stop a reader. When your reader moves from one paragraph to another, they expect it to flow naturally. But if there's an awkwardness, the reader begins to wonder what's going on. And the minute that happens … your reader isn't paying attention to the copy any longer. The same is true if you use a word that is not part of their everyday conversation. Instead of being persuaded to buy, your reader is now wondering what that word means. You might even find you've written a tongue twister … or the way you expressed a thought seemed great at first, but now reading it out loud sounds absurd. You could also find that a sentence you write is too long and shortening it up makes all the difference in flow. Of course, when you read out loud, you also find grammar mistakes. Maybe you missed a word or used "its" instead of "it's." You'll no doubt run whatever you write through a grammar or spellchecker program — and your clients will likely have a proofreader take one last pass before it goes out. But they won't catch everything … and definitely not the things a copyeditor would catch — the things that stop a reader from making it all the way through. Reading out loud is like copyediting your own work. And when you submit your copy to the client, they'll more than likely have a person reviewing it for grammar. And I have a sneaky feeling that copyeditor is reading it out loud too. But there's something else that happens when you read out loud. In a recent study conducted by researchers Colin Macleod and Noah Forrin working at the University of Waterloo in Canada, found that reading out loud makes things easier to remember. Macleod and Forrin used different subject groups of 95 students, and asked them to either read silently, read aloud, listen to recordings of other people reading, or listen to a recording of themselves reading. Memory retention was strongest when reading aloud directly, suggesting that the impact came not just from hearing the words, but also from speaking them. This is because verbally pronouncing a word creates a memorable experience — a phenomenon the researchers call the "production effect." It's that memorable experience for you, Dear Copywriter, that matters. See, if the copy you write creates a memorable experience for yourself, no doubt it does the same for your prospect. When a prospect remembers something, they'll be more inclined to want the product you are selling. Of course when that happens, your client is more than thrilled with the results. That also leads to more and more projects. So take the time to read your copy out loud because when you do, you'll: - Eliminate unnecessary words - Remove words and phrases that are repeated too often - Vary up your sentence structure - Add consistency to the tone of voice - Find awkward transitions You'll soon find that with a little bit of self-editing, your copy will be more persuasive. And that just moves you further along in your writing career. I should note this is also a great way to start getting paid and making connections in this industry … Copyeditors are worth their weight in gold, for the very reason I noted earlier. You have the power to increase the results of the copywriter's copy … simply by identifying elements that can be improved. [Learn more about copyediting and how you can make great money doing it.]( What's Hot at AWAI … 😎 [Become a CERTIFIED copyeditor with this!]( 😇 [The one person whose good opinion you need.]( 😍 [From stress to peace: Schoolteacher-turned-copywriter finds happiness in third career.]( Stay the course … [Social media post by AWAI member about how the journey to becoming a paid writer takes patience, hard work, and a positive attitude] John, this is an amazing story of sticking with your journey and dedication to your dream. Congratulations on your success and to continued success in the future. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! FLASH SALE: Launch Your Writer's Life in a Day! One day … that's all the time it will take for YOU to become a professional writer … And proud owner of your very own thriving, client-rich writing business that will keep rewarding you month after month, year after year. We've pulled out every stop — including bringing in the big guns — to make it happen! But hurry, this offer ends soon! [Go Here To Learn More]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Financial Copywriter – Creative Cove Inc. Contract, Boston, MA Build campaigns around big ideas that connect the dots across all the channels – including websites, emails, and social. Create copy for radio, video scripts, infographics and additional projects across print and digital. --------------------------------------------------------------- Marketing Writer – E-merge Marketing Solutions Part-time, Remote As a Content Writer at E-merge Marketing Solutions, you will be an integral part of our content creation process, producing high-quality written materials that engage audiences across various digital platforms. You'll collaborate closely with our marketing, design, and strategy teams to ensure our content aligns with client goals and effectively communicates their brand message. --------------------------------------------------------------- SEO Copywriter – Holiday Extras Part-time, Newingreen, Kent England, UK We are looking for an SEO Copywriter who can take the lead identifying the most useful content in the Airport Transfers market and write original and inspiring copy for our websites. 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