You’ll ❤️ this money-making skill ...

It will help you make more in less time [The Writer’ s Life]( December 20, 2023 "The more you learn, the more you earn." – Warren Buffett Hi {NAME}, What if I told you there was a way to use your copywriting skills to make more money in less time … … all while writing as much or as little as you want to? That's the opening line of today's article below by AWAI Success, Rebekah Mays … Like many of our highest-earning writers, she's all in on the idea I shared yesterday … the power of learning marketing as a copywriter. And she's making a lot more money now as a result. [I show you an example here]( of how a small bit of marketing knowledge can increase the fee of a $500 blog post project into $7,000. But that's just the beginning … As Rebekah shows you in today's issue, once you start understanding marketing, you might not want to stop learning. She discovered she LOVES the money-making skill … and after showing some of the money you make by using your marketing knowledge, you may too. Quick reminder before you dive in … Today's your LAST CHANCE to grab the industry's first and only essential marketing program specifically for copywriters … The Copywriter's Ultimate Guide to Marketing: How to Impress Clients, Attract Bigger Projects, and Command Higher Fees … At the crazy-low launch price of $97. This is the fastest way to learn marketing and use the competitive advantage it gives you to land clients with ease and make more money with your writing. [I walk you through everything you need to know here.]( Just make sure you grab it before midnight — you'll save $400!! To your success, Rebecca Matter President AWAI **LAST CHANCE** AT SPECIAL "LAUNCH" PRICING (SAVE OVER 80% — ENDS AT MIDNIGHT TONIGHT!) The BEST THING You Can Do to Assure Your Success as a Top-Tier Copywriter in 2024 is to … Learn Marketing! It'll not only make you a better, more confident, and higher-paid writer … It'll leapfrog you to the "top of the class" in the eyes of the clients and businesses who'll be hiring you. So, to help you get "up-to-speed," we created a brand-new program filled with exactly what you need to know about marketing as a writer … nothing more, nothing less! [Get started now for $97]( TODAY! Get all this for $1 … [PWA Image Spread] The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( Why I Love this Money-Making Skill — And Why You Might, Too By Rebekah Mays What if I told you there was a way to use your copywriting skills to make more money in less time … … all while writing as much or as little as you want to? There is a way — and that's to build a skill in marketing strategy. Personally, I love this skill. Marketing strategy pays me more money … My clients value it more … And often, it feels easier and more fun than writing itself! In fact, the opportunities that come with strategy are HUGE. And it's not as hard to get started as you might think. What Is Marketing Strategy? You might be wondering what a marketing strategist does, exactly. In a nutshell, marketing strategists help decide HOW to market products and services, instead of writing those marketing materials. For instance, when working on a marketing campaign, a strategist will help determine: - the right message - the right time - the right format - and the right platform … … in order to reach the target audience and sell the products or services. Once the strategy is in place, a copywriter will then write all the pieces of copy to execute the strategy. You may choose to be that copywriter, or you may have someone else handle the nitty-gritty writing work. So what are the benefits of strategy work? And why should you consider offering this as a service? Benefit #1: You Can Command Higher Fees for Less Work One of the biggest perks of marketing strategy is that it pays better for the time it takes. Since you're helping clients figure out how to make money, clients often see this kind of work as more valuable than copywriting alone. As a result, they're willing to pay higher rates. So how much can you earn? There's not really an upper limit — it all depends on how much the client values your ideas and advice. To give you a few real-life examples, here are the fees I've been paid recently: Project 1: $3,000 per month for a marketing strategy project One of my old copywriting clients needed guidance on the next steps in their marketing. I proposed a three-month marketing strategy project for a total of $9,000, and they said yes! I knew the client well already, so the project was much easier than if I'd started with a brand-new client. The project took me about seven hours per week. Project 2: $2,000-$5,000 for Search Engine Optimization (SEO) strategy projects Last year, I started offering a stand-alone SEO strategy project. I provided clients with an analysis of their website's SEO and mapped out the content they needed to work on. I completed several of these projects, and they took me anywhere from 10 to 40 hours total. Project 3: $2,500 for a set of 10 blog outlines This year, I charged a fee for a bundle of detailed content outlines. SEO-optimized blog outlines provide tons of value to clients who have in-house writers but don't know as much about marketing, and they are much faster for me to create than fully written pieces of content. Project 4: $1,500 for a three-page copy review One of my first-ever strategy projects was a copy review of a few core pages of my client's website. I provided feedback on what I thought was working and some suggestions for improvement. The project was quick … and helped my client strengthen their copy. With all these projects, I earned around $100 or more per hour — for me, that means every single one has been profitable. The exciting thing is that with more experience, results, and confidence, you can charge even more than I do. Benefit #2: Add More Value in the World of AI Another benefit of offering strategy services is that it helps you add more value in an AI-powered world. These days, with a few clicks of a button, a client can create generic copy quite easily … What's much harder to create is copy that actually speaks to customers and builds your client's business. As a marketing strategist, you'll help your client know what kind of copy to create and when. Clients will always need guidance on these high-level questions … meaning your career will thrive, no matter what happens with AI. Benefit #3: The Work Is Fun! Even though I started copywriting because I wanted to write, I discovered I enjoy strategy MORE than writing. For me, writing takes a lot of discipline and focus. Meanwhile, I'm often excited to work on my strategy projects. They typically involve: - Understanding the customers' pain points and desires - Collecting and measuring how content performs - Planning future content and copy projects - Helping the client brainstorm ideas I really love this stuff! (You might too!) Plus, the more you learn about strategy and the better you get, the more fun you can have with your work. Benefit #4: You Can Make a Huge Impact on a Client's Business Strategy becomes even more rewarding when the work makes a big difference for your clients. Maybe you bring an idea or suggestion that seems obvious to you … But for the client, it's a huge a-ha moment. When your ideas are based on sound marketing principles, they will make a huge impact on a client's revenue. Benefit #5: It's the Perfect Way to Upsell Your Writing Services While you CAN build a business offering only marketing strategy if you want to … the good news is that you don't have to give up writing! In fact, offering a marketing strategy to a client is the perfect way to "upsell" your writing services. For instance, maybe you charge a client $2,000 to map out an email marketing plan. You could then charge a project-based or monthly retainer fee to write all those emails. In my own business, I've found that a mix of strategy and writing is ideal. They complement each other perfectly — and give me plenty of variety to keep me engaged in my work. How to Get Started as a Marketing Strategist Are you intrigued about marketing strategy as a good path for you? Here's how to get started. Step 1: Gain the Fundamental Skills Most successful strategists have "on-the-ground" experience in writing and marketing before they start getting paid a consulting fee. This means that if you're just starting out, keep prioritizing those foundational copywriting courses like [The AWAI Method™](, and working on landing your first client. And in the long term, keep your eye out for trainings that include strategy as part of their learning objectives! Step 2: Practice Thinking Like a Strategist But don't worry — while you're building your skills, you don't have to wait to become a strategist. You can start thinking like one today. Ask your prospects and clients deeper questions … and bring them ideas and recommendations. This will only increase the chances you'll get hired on a copywriting project — so you can build experience more quickly. Step 3: Offer Strategy to Existing Copywriting Clients If you've gotten some initial copywriting experience and have a few paying projects under your belt, you might start offering strategy as a paid service to your clients. This is a low-risk way to get started, because your clients already trust you … and you already understand their business and customers. You'll have a huge advantage, and your work will be more effective. Step 4: Approach Small and Local Businesses Another way to get started is to offer marketing strategy services to small and local businesses. Think of your local florist … your dentist … or a family member's business. Quite often, these smaller businesses don't have marketing departments or sophisticated strategies in place — and they desperately need your marketing knowledge! A Skill in Strategy Will Help You Earn More in Less Time Whether you call yourself a strategist or a copywriter … You can earn far more money and make a bigger impact when you put on your strategist hat. And with AI shaking up the world of copywriting, now's a great time to build this skill. Who knows? You might just fall in love with it, like I did. Editorial Note: Get a crash course in marketing with AWAI's newest training program, [The Copywriter's Ultimate Guide to Marketing: How to Impress Clients, Attract Bigger Projects, and Command Higher Fees](. The more you know about how marketers, marketing teams, and marketing campaigns work … The more focused your writing will become … The more confidence you'll have as a writer … The more value you'll bring to clients … And the MORE MONEY you'll ultimately make as a copywriter who knows marketing! [Go here to grab it now at the crazy low launch price of $97]( — today's your LAST CHANCE! What's Hot at AWAI … 👉 LAST CHANCE: [Grab The Copywriter's Ultimate Guide to Marketing: How to Impress Clients, Attract Bigger Projects, and Command Higher Fees.]( 👀 We LOVE seeing our members succeed! [Check out their success stories if you need a little inspiration to get started.]( 🤩 [Military spouse doubles income with new career.]( Onward and upward … Got paid for my first gig! Feels so good. Onward and upward, folks! – Erica Krueger Groneman Great job getting your first client, Erica! It's only up from here! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Marketing Copywriter - TripAdvisor – Viator Full-time, Hybrid (London, England, UK) Viator is searching for a talented midweight copywriter to join its global content team. The copywriter, who will work closely with the London-based B2C CRM team, will be responsible for turning a creative brief into original copy that grabs the attention of the audience and platform, making the customer journey as user-friendly, and delightful, as possible. --------------------------------------------------------------- Marketing Writer – Viva Sports Rehab Part-time, Remote As Viva continues expanding its service offerings, we seek a talented Marketing Writer to develop engaging content that informs the community about our specialized therapies and the benefits of an active lifestyle. --------------------------------------------------------------- Marketing Communications Writer – ClearpointCO Full-time, Hybrid (Houston, TX) Seeking experienced copywriter to bring fresh ideas, a mastermind of words and out-of-the-box thinking to content and upper funnel campaigns. 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