Turn $500 assignment into $11,000

And then repeat and repeat … [The Writer’ s Life]( December 5, 2023 "Who you are tomorrow begins with what you do today." – Tim Fargo You've just landed a new client, {NAME}! They want you to write a long-form blog post for their website. The fee? $500. At least, so far … 😉 While reviewing the project, the client shared that the goal of their blog is to attract new prospects to the business and turn them into qualified leads for their sales team. The thing is … just one blog isn't going to be enough to achieve those goals! Fortunately, you have identified loads of ideas for other blog posts that answer the needs of their prospects. Problems their prospects are literally looking to answer online right now. So, you offer to map out an editorial calendar for the next few months ($750) and write 4 blogs a month to get them 12 core posts that hit the main buttons ($6,000 over the course of 3 months). The client is ecstatic, because they will have a real content strategy in place, and you've turned a $500 opportunity into $6,750. So far … 😉 A blog post without anyone reading it is just a hidden piece of content. If the goals are to attract prospects and start building a relationship with them (which they are), we need eyeballs on it! So, you offer to put together a keyword strategy and optimize each piece for the search engines. It's an additional $1,500, but well worth it for your client, because they'll get lots of free traffic from Google, which means more prospects month after month. Your blog posts are now assets that keep on giving. Excellent! You're up to $8,250. But what will happen with all those prospects who read the blog? The second goal identified by the client was to turn the prospects into leads. You can do that! So, after writing a few blog posts that prove your writing quality and reliability, you submit another proposal for a special report and scripts for an accompanying 5-part video series that will engage the prospects and get them interacting with your client ($2,000 for the videos and $750 for the report, which ironically is just all the blogs post content edited into a single report). Now you're up to $11,000. Would they like an email sequence to make sure the leads are warmed up for the sales efforts? How about materials to support the sales team? Case studies, white papers, infographics … On and on it goes, {NAME} … THIS is why it's an incredible time to be a writer. And it's why I recommended you get familiar with "all the things" you could be writing for your clients and how they connect … In today's article below, AWAI's Learning Chief, Pam Foster, walks you through the vast array of opportunities … with a fictitious client, DIY BizBooks, who sells a bookkeeping system designed for solo business professionals. You don't have to know how to write them all … You just have to know they exist. Remember, one project gets you paid … But if you know what happens next in the marketing machine … or even what happened before the piece you're asked to write by a client … you can quickly expand the project by offering to write more. You have the entire AWAI catalog of training courses at your fingertips … Which means you can propose whatever you want to clients, knowing you have the program that will teach you how to do it. All you need to do first is get up and running as a professional writer … And with [this proven system]( — we'll make it happen in just 5 days. On Monday, the team and I will take you by the hand and lead you through a series of simple exercises, and an optional live training with some of our coaches … And by next Friday, you'll be officially launched. We've been doing this for the past three years, and the results have been AMAZING! [>> Go here to see for yourself and join our last group of 2023!]( To your success, Rebecca Matter President AWAI Launch Your Writing Career THIS YEAR! Our Writer's Launch Party has proven itself over and over to be the No. 1 way to launch a well-paid writing career FAST. How fast? FIVE days fast! Now it's YOUR turn! Enroll in our final Launch Party of 2023 today … [Click Here to RSVP.]( TODAY! Get all this for $1 … The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( 4 Abundant Marketing Buckets of Opportunity for Freelance Writers By Pam Foster There's a life cycle to marketing that you can support with your freelance writing skills. Every company uses this life cycle in some form or another. It's a life cycle involving four stages … and it's never "done" as long as a company's in business. To explain what I mean by this, let's look at a specific business example. Let's say you're looking for a super simple DIY (do-it-yourself) online bookkeeping system designed specifically for solo businesses such as freelance writers. You're the ideal prospect for a company offering that kind of system. In other words, they have what you need … but you don't know it yet. To see how the marketing life cycle typically works, follow along as I introduce you to a 100% fictitious company called DIY BizBooks (your perfect solution). - First, DIY BizBooks needs to get your attention in a world where there are LOADS of online bookkeeping choices. There's fierce competition in that field, so how does DIY BizBooks create awareness in a standout way? If their marketing team is clever, they're publishing super helpful "how-to" blog posts, problem-solution YouTube videos, perhaps a free guide on making freelance bookkeeping WAY easier, and other ideas. One of these content efforts may grab your attention because its message is highly relevant and uniquely helpful. - Next, now that DIY BizBooks has your attention … they need to win you over with a reason to stick around, explore further, and decide if their system is right for you. This marketing effort often involves inviting, "problem solved!" content on their website, an appealing and irresistible email campaign, perhaps a live webinar with Q&A, or other methods of explaining why this freelance bookkeeping system is perfect for you. - What happens next … after you've arrived at the DIY BizBooks website? You'll see an incentive to become a paying customer. It could be through a free 3-month trial … access to an exclusive freelance bookkeeping tutorial series … or another special perk you can't resist. So, you whip out your credit card and become a customer, ready to get going! - Finally — the cycle continues where DIY BizBooks must keep you happy, so you'll stick around, use the system, renew your account, possibly upgrade to other services on the site, and remain a loyal fan. At this point in the cycle, you may receive an "insider tips" newsletter each month with amazing value, special offers that help you manage your money more effectively, exclusive invitations to monthly guru-level guidance sessions, etc. With these extra perks, you may become a super fan of DIY BizBooks, telling others about its awesomeness and perhaps becoming an affiliate for them. See how that life cycle works at each stage? Now … you may have noticed the critical element for driving success through all four stages: COMMUNICATION. To attract, win over, convert, and retain each customer, DIY BizBooks needs to communicate its unique value to prospects and customers through a steady stream of appealing, solution-oriented content and copywriting. Here's the great news for you. There are millions of companies just like DIY BizBooks that have the same challenges through those four stages. Each stage represents buckets of opportunity for you as a professional freelance writer. As you can see in our AWAI Copywriting-Content Continuum below, each stage may involve several different marketing efforts to achieve the marketer's goals. - Stage 1: Content that Builds Traffic/Awareness/Leads Blog posts, free reports, case studies, videos, and more - Stage 2: Copy Linking to a Direct Sales Page Email funnel series, online ads, landing pages, social posts, and more - Stage 3: Direct-Sales Copy (Buy/Order Now) Sales letters (online and direct mail), product pages, ads, and more - Stage 4: Retention Copy and Content E-newsletters, emails, social media, exclusive webinars, and more [AWAI Copywriting-Content Continuum graphic] See the common thread here? Every company must use a combination of these efforts to compete, survive, and thrive on an ongoing basis. And as I mentioned, this cycle never stops. The big opportunity for you is this: Many, many companies don't have an in-house writer or the right kind of freelance writer who understands what works in each stage of this marketing life cycle. A-ha! This is where YOU come in. If you can write the different projects needed at each stage, you can make a great living as a well-paid freelance writer who saves the day for companies. The coolest thing is, as a freelance writer you have options. - You can specialize in writing only the Stage 1 (content) materials for several clients and do quite well. For instance, you can specialize in lead-generating blogging, special reports or guides, case studies, video scripts, and other content-focused projects. - Or, you can write ALL the materials for just a few clients, helping them with the content and copy flow through all four stages. As the client's go-to writer, you get to manage the full scope from awareness to retention, which can be extremely rewarding and fun. These are just two options; there are many others. It's totally up to you! Just know that thousands of companies are looking for skilled writers like you every day (1,842 "freelance writer" jobs listed today on LinkedIn alone). And, now that you understand WHY they need you … you're in a great position to grab those buckets of opportunity. Editorial Note: This is the last time we're going to offer our [Infinity membership at this crazy price EVER again]( … Where you get unlimited access to every single self-study training program and business-building resource AWAI has ever published to date … AND everything we publish in the future — FOR LIFE! With this membership you can say "yes!" to ANY project a client throws your way, knowing you have the training you need at your fingertips … And be able to create the writer's life that YOU want for yourself. [>> You can get all the details here.]( What's Hot at AWAI … 👀 If you missed yesterday's Monday Morning Jumpstart, you can (and should!) [still catch it here](. 😄 [Join the LAST Launch Party of 2023 here!]( 🤩 [Military spouse doubles income with a new career.]( Forbes on the list of wins … [Social media post about an article that a writer ghostwrote getting published] Chigoziri, it has been amazing to see how you have been utilizing many of your copywriting skills to produce results. Getting the ghostwriting nod for a published Forbes article is definitely something to be proud of! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training: BIG Money Writing for Nonprofits and Other Good Causes [Inside AWAI The Non-Profit Writing Boom featuring Pam Foster and Lisa Christoffel]Thursday, December 7, at 2 p.m. ET 👇 [Access Instructions Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Senior Creative Copywriter – Rooftops Part-time, Hybrid (London UK) We are seeking a Senior Creative Copywriter who is responsible for creating unique and engaging content that speaks to our client's consumer, shapes a consistent image and meets established brand strategies and expectations. This is a permanent, part-time position, 3-4 days per week. --------------------------------------------------------------- Copywriter – Smartdept. Part-time, Remote smartdept. is searching for a Senior Copywriter for a premiere wholesale distributor client of ours in Itasca, IL. This is a fully remote, part-time, ongoing, project-based contract opportunity that will have fluctuating hours depending on the workload. Ideally seeking a career freelancer who is comfortable jumping in as new projects arise. Copywriter develops catalog and at times web copy targeting a variety of customer segments in the movie (mainly), collectible toy, and game areas. --------------------------------------------------------------- Copywriter – Dice Part-time, Remote Develop and produce well-researched, engaging, and informative marketing content start to finish, from the initial outline/version to the finished product, through rounds of edits, feedback, and revisions to final approval and publishing/go live. Content development including but not limited to blog posts, articles, eBooks, website copy, social media posts, email campaigns, and more. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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