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Make money writing something you’re already very familiar with [The Writer’ s Life]( November 24, 2023 "Before you can make a dream come true, you must first have one." – Ronald McNair Ahhh, the excitement of Black Friday, {NAME}! It seems like the deals start appearing in the inbox earlier and earlier every year. So. Many. Emails. A record-breaking amount of email! AWAI Success Michele Peterson expands on why it's an even hotter channel for companies in today's issue, and why it means lots and LOTS of well-paid writing opportunities for you!! It's no wonder email is one of the quickest routes to start getting paid. Writing emails is how Michele landed her first paying assignments and made enough to leave her job and jump into writing full-time. After 14 years as a freelance writer, almost 35% of her income comes specifically from writing this one simple project. Yet as simple and common as they are, writers who can turn out emails on a consistent basis are in big demand right now. Because businesses don't need one message — they need a series of emails … 5, 7, even 10 messages written at a time. And it's not even one type of email … as Michele explains today, there are several "flavors" of email that businesses need written. Of course, the biggest hurdle to becoming a professional, paid writer is simply getting started. So, this Black Friday, let's help you set up your writing business FAST. How? With a full 80% off our best-selling [Writer's Starter Kit](! It includes all the tools, templates, resource lists, guides, and fee schedules you'll need to launch and run a successful writing business. It's so effective, that you could go through it and set yourself up for success over the weekend. That's the #1 reason why it's become one of our most popular resources among new writers! And for Black Friday, you can get full access to all of it, for 80% off … Plus, get a FULL YEAR to try it out, risk-free. [>> Check out your Black Friday DEAL — it's your LAST CHANCE.]( Have a great weekend! Rebecca Matter President AWAI Black Friday: Ends at Midnight! 80% off + HUGE Bonus … Until midnight, you can get our popular Writer's Starter Kit … [WSK Spread] Including all the tools, templates, resource lists, guides, and fee schedules you'll need to launch and run a successful writing business … And save $200! You'll even get a FULL YEAR to put it to use, completely risk-free. [Grab it now!]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here for More Details]( I Scream, You Scream, We All Scream for … Email! By Michele Peterson [Laptop with image of a hand holding an ice cream cone by a body of water] How many new marketing emails have you received today? I bet it's a high number. According to Statista, there are about 320,000,000,000 emails sent each day worldwide. (That's 320 billion if you didn't want to count all the zeros.) Can we all agree that despite the never-ending rumors, email marketing is not even close to taking its last breath? On the contrary, it is healthy, thriving, and growing by leaps and bounds. For example, let's look at email activity on Black Friday alone. SendGrid has tracked how many marketing emails the platform processed on behalf of their customers on Black Friday and Cyber Monday since the company was founded in 2009. Here's their chart: [Chart from SendGrid] And it was reported that companies emailed consumers 30% more Black Friday ads and deals in 2022 than in 2021! I can't wait to see 2023's final count … I'm guessing it will be even higher, because not only are marketers sending more emails than ever before, but consumers are also opening them and taking action! HubSpot reports that 77% of marketers saw an increase in email engagement during the past 12 months. They also found that four out of five marketers would rather give up social media than their email marketing. I'd say this is evidence of a marketing channel that's thriving. Wouldn't you? Not only thriving, but hungry for writers who can write great email copy to feed the machine. Speaking of being hungry … 31 Flavors of Emails You know those ice cream counters where they have all the buckets of ice cream on display? There are always SO MANY flavors to choose from! And while having so many choices can be overwhelming, the burden of choosing just one, for me, is eased by the knowledge that I can come back again and pick another flavor next time. Writing emails is kinda like that. Businesses across every industry send emails of all kinds to their customers and prospects. One day I may be writing teaser emails. Another day I may write emails that tell a story. The next day, another kind of email. Some of my favorite clients sell digital information products like online courses. They need a lot of emails. And they need them in lots of different flavors. For example, they need emails to: - Announce a product to their audience - Tease the product - Offer the product - Confirm the purchase of the product - Thank the buyer and tell them how to access the product - Deliver the product (often dripped out over several emails) - Upsell to the next suggested product Just to name a few. There are also emails that provide social proof or answer common questions. Emails that give updates on new content (new blog post or podcast episode, for example). Emails that give coupons or announce special deals. There's a flavor of email for just about anything a business needs to communicate to their clients, customers, patients, and prospects. You probably have many of these flavors in your inbox right now. Let's prove it … Email Scavenger Hunt To let you see firsthand some of the different kinds of emails that are being sent every day, I invite you to participate in a quick email scavenger hunt. Go to your inbox and see if you can find the following five common marketing emails: - Welcome Email — they're welcoming you to their company email list, maybe thanking you for a purchase or for opting in. - Teaser Email — they're selling you something, but you won't get the full details unless you click the link. - Announcement Email — they're announcing something, maybe a sale or a special deal. - Cart Abandonment Email — they're reminding you that you left their site and didn't complete the checkout process. - Time Is Running Out Email — they're letting you know that the clock is ticking, and time is running out on whatever they're trying to sell you. You probably found more than one example of each of these flavors. Now, let me ask you … Can you write an email like those? And would you like to be paid well for doing so? The Email Writer's Life Email copywriting was one of my first writing specialties. And it's still one of my favorites. Here's why: It's almost never "one and done." Clients need email on an ongoing basis, because businesses don't need one message — they need a series of emails … 5, 7, or even 10 messages written at a time. And repeat business is MUCH easier on us writers than having to land new business all the time. There's variety. I didn't actually count 31 different types of emails that I've written for clients. There may be more, or there may be less. But writing different kinds of emails keeps things interesting for me. Emails are short, quick, and fun to write. Typical marketing emails are less than 800 words. And I find it fun to figure out what those 800 words should be to deliver the biggest impact for both my client and their reader. The email writer's life is full of delicious flavor. And remember those 320 billion emails sent each day? That means the buckets of opportunity behind the counter are constantly being refilled. There's a lot of work to go around … plenty of room at the counter. Care to join me? If so, check out [AWAI's popular Email Certification](. It will train you to write effective emails for clients, help you build a professional portfolio of samples, and guide you through landing your first paid assignments fast. Editorial Note: Don't miss your chance to get started with these short, fun projects! Today is the LAST DAY to snag our popular Email Copywriting Training and Certification at 90% off! EVERY copywriter MUST know how to write emails people open and read. And because you can charge between $350 and $500 for a single email … as well as $3,000, $4,000, or $5,000 per month in monthly retainer fees … Which is why at 90% off, AWAI's Email Certification — taught by one of the best email writers in the industry — may just be the best training value on the planet! BUT HURRY — this incredible Black Friday deal ends at midnight tonight. [Go here now to claim this deal.]( What's Hot at AWAI … 🔥 BLACK FRIDAY DEAL: [Final chance to grab The Writer's Starter Kit for just $249 $49!]( 😄 We LOVE seeing our members succeed! [Check out their success stories]( if you need a little inspiration to get started. 🤩 [New Jersey man turns writing sideline into a full-time income.]( Wins on the horizon … [Social media post about scoring two potential clients halfway through their AWAI Writing for Nonprofits program] Great job! Interviewing two potential clients halfway through your program is a BIG step. You're right on the verge of scoring your first client! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Blog Content Writer – Scribe Publishing Part-time, Remote Craft, edit, and proofread engaging and informative content for professional journals, books, and other publishing materials, ensuring alignment with respective niche topics and adherence to highest editorial standards. --------------------------------------------------------------- Copywriter – Elissen Group Contractor, Charlotte, SC Executes creative assignments as part of a team as well as with other creative studio services. 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