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This is the formula for success [The Writer’ s Life]( November 22, 2023 "To begin living like you've never lived before, begin living like you've never lived before." – Mike Dooley Today has the power to be a big day, {NAME} … It's the day you make forward progress towards that "thing" you want. Guillermo Rubio — lovingly called G around here — is one of the most successful copywriters I know. Not just because of his lifestyle or the money he makes. (Don't get me wrong — he has rocked both of those in spades.) And not because everything he writes is freaking awesome and requires very little editing. (Which is also true.) But because of how he got to where he is today. We all know if we want to succeed at something, we should find and follow the people who have already done it. G is someone to follow. I've had the privilege of working with dozens of copywriters, including many of the industry's top writers. But I would choose to work with G every day of the week. He's one of the best investments I could ever make (which is what a good writer is!). Today, he shares how he got here … It didn't come easy at first, but you'll see how his formula for success is now well defined … A formula that can be followed by anyone, at any time, to achieve true — and lasting — success. But before you go … I also want to give you early access to our Black Friday deal, where you get our best-selling resource for new writers — [The Writer's Starter Kit]( — for $200 off the normal price and pay just $49! It shows you how to set up the actual "business" of writing for yourself (over the course of a weekend!) … It walks you through the resources you'll want to have on hand before you land your first client … It shows you how to set clear and achievable business goals, simple ways to keep track of your writing income, and even the best ways to approach prospective clients and where to find them … It's all in there for you. So you can start generating an income as a writer as quickly as possible. Plus, during this Black Friday early access, you'll also get $513 in FREE Bonuses! [>> Go here to grab early access to this Black Friday deal.]( To YOUR success, Rebecca Matter President AWAI Hi {NAME} — G here! 👋 If you're at a place where you feel like you're stuck — where nothing you seem to do is working to move your writing career forward … Or if you absolutely know you want to live the writer's life, but you just can't seem to get any traction going … … you're not alone. I've been there. Way back in 2002, I received a letter from AWAI. It introduced me to the idea I could write from home … make great money … and have complete control over my life. I wanted that. So, I bought the course they were selling. I received it in the mail (remember, this was 2002!) and got through maybe the first section or two. And then … Nothing. A year went by … I wasn't living the writer's life. But I still wanted to. Two years went by … I had the same New Year's resolution — "This time I'm going to become a freelance copywriter and get paid big bucks to work from home!" Three years came and went — again, nothing (but I still had the dream!). Ultimately, it wasn't until six years had passed that I got unstuck. Today, I want to share with you the three steps of how I did it — and what you can do to gain some real momentum, so you can FINALLY make your dream to be a high-paid writer a reality. Step 1: COMMIT. At the risk of being too obvious, I'm still including this first step because, well — it's absolutely necessary. During those six years, I was working three jobs. I was tired of it. And I wanted out. Pain has a great way of moving you to action. And it certainly did for me. So that's when I finally decided to commit. I mean, I truly commit to making this copywriting dream happen. You've got to do the same. Tap into whatever you can deep inside of you. Drum up whatever emotions you can muster that will get you to that point of "ENOUGH IS ENOUGH! I'm changing this!" Step 2: "Break the Habit of Being Yourself." I titled this step after Dr. Joe Dispenza's bestselling book. If you want radical and positive change in your life, you can't do it being the same person you've been up to this point. And ultimately, who we are is often a product of what we think and do habitually. So, in order to effect true change, you've got to "be" a different person. Author and speaker Mike Dooley encapsulates this concept beautifully, saying: "To begin living like you've never lived before, begin living like you've never lived before." For me, that meant no longer letting that copywriting course sit on the shelf. Every day, I pulled it out and went through it. I started reading everything I could on the subject. I copied a LOT of letters out by hand, as well as doing other exercises to learn the craft. I was behaving in a radically different way from who I'd been the last six years. And ultimately, this is how I ended up landing AWAI as my first real copywriting client. Because I was willing to get out of my comfort zone, and stop being the old me. For you, it might be to start reading and studying one piece of great copy per day. Maybe it's to finish that course you started. I can't emphasize it enough — "to begin living like you've never lived before, begin living like you've never lived before." What you need to change will probably be different from what I had to do. But if you're honest with yourself, you know exactly what things need to start changing. Step 3: Start Small One of the reasons I put off learning how to write copy was I was trying to bite off WAY more than I could chew. Back then, learning how to write sales letters was THE way to "make it" as a copywriter. So that's what I did. But I was trying to master it all at once. What helped was to start taking it section by section — learning how to write headlines. Then, learning how to write leads. Then, learning how to write a guarantee … and so on. However, if I could go back in time, I would make it even easier on myself. I'd forgo starting out with sales letters. Instead, I'd focus on learning how to write great emails and email campaigns. And I'm being a bit biased here (since [I am now teaching AWAI members how to do that]() — I recommend you start with email. You can still learn how to write the bigger projects later on, like sales letters or white papers, or whatever else your heart desires. But if you're stuck and haven't achieved your goal to live your own version of the writer's life — let go of the other stuff, just for now. Instead focus on emails. They're such a great way to really level up your writing. Every subject line is like learning to write a headline. Every opening sentence to an email is like learning how to craft a great lead. Getting someone to click is a lot like trying to get someone to make the purchase. In short, it's like a "mini" sales letter that's designed to get someone to click the link at the end. And because they're far shorter, it's way easier to learn and get the deeper, persuasive principles that are at work. They also aren't anywhere near as intimidating as having to write a 16+ page letter! Instead, most emails are about 150-500 words, tops. Because they're so short, you can get a LOT of practice writing them. As a result, they will naturally "level up" your skills for the other projects. It's what happened for me. Once I learned how to get good at writing emails and email campaigns, my sales letter writing improved as a byproduct. Plus, emails are a great way to start because it's far easier to land clients. They're more willing to work with newer writers and give you a shot when it comes to email. Not so much with sales letters, since there's a lot more at stake. Oh — and as far as "breaking the habit of being yourself" — emails are a great way to do that too … They help you build confidence in your skills as a writer much faster, so you can start "seeing" yourself as a true professional. The pay is great too and there's a lot less pressure. You don't have to make tons of sales or beat a control. You just have to get someone to open the email and click the link! By the way, if you'd like to take my advice and "start living like you've never lived before," I recommend you take my email certification training. AWAI is offering it for 90% OFF (!!) as part of their Black Friday Deal and that includes me reviewing your "homework" and giving you personalized feedback via recorded video. [You can get all the details (and claim your savings) by going here.]( No matter what you decide … please, just remember: - Make a real commitment to change. - Break the habit of being yourself. - And start small (Rome wasn't built in a day, after all). Follow those three steps and I promise you this time next year, you won't have the same New Year's resolution to finally "make it" as a copywriter over and over again, like I did. Here's to an amazing New Year for you! 🥂 G BLACK FRIDAY DEAL: 80% Off Writer's Starter Kit The biggest hurdle to becoming a professional, paid writer is simply getting started. This is the answer: [WSK image spread] It's a vast arsenal of our very best writing and business-building resources … to help you set up your writing business FAST … Like over the course of a weekend fast! It includes all the tools, templates, resource lists, guides, and fee schedules you'll need to launch and run a successful writing business. [Grab it for just $49!]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here for More Details]( What's Hot at AWAI … 👀 [Grab The Writer's Starter Kit for just $249 $49 today!]( 🧐 [How do you define success?]( 🤩 [Former barista conquers fear, triples income.]( You will get clients too! Wooo Hooo! I started with AWAI in June 2019. Have taken tons of courses, sent out over a thousand emails, asked many questions, used COS mentor calls … I have my first paying client on a 3-month trial retainer with lots more to come when I produce these first three projects. I'm scared and excited all at the same time. For those of you who have been working with AWAI for a long time … keep going. Don't give up. I know there are overnight success stories, but persistence and patience pays off. I kept FOCUS (finish one course until successful) and did have a lot of shiny object syndrome, but kept at it. You will get clients too!!! – Yvonne Audi This is amazing advice, Yvonne! You used the resources in your toolbox and stayed the course, and were rewarded with a three-month retainer. Trust the process! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Freelance Article Writer – Newton Web Part-time, Remote Develop and produce high-quality, SEO-optimized content for client websites, blogs, social media platforms, and marketing campaigns. --------------------------------------------------------------- Copywriter – Starbrite Part-time, Remote Develop high-quality content for our website, blogs, newsletters, and other marketing materials, ensuring that the content is engaging, informative, and adheres to our brand voice. --------------------------------------------------------------- Content Writer – ArtistsOnDemand Part-time, Remote Write original scripts for audio drama shows in a variety of genres, including mystery, thriller, science fiction, and fantasy. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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