7 ways to get clients (FREE Training at Noon ET Today!)

And two letters that make content marketers want to hire you… [The Writer’ s Life]( August 18, 2023 "UI (User Interface) is the saddle, the stirrups, & the reins. UX (User Experience) is the feeling you get being able to ride the horse." – Dain Miller Hi {NAME}! Today is a big day because we're going to cover TWO key bases for you when it comes to starting or growing your writing business: 1. Finding and attracting well-paying clients 2. Having something they want (badly!) Nothing seems to be a bigger roadblock between writers and their financial goals than the idea of getting clients. It feels scary and uncertain. But have no fear … because I've got the solution for you! At Noon ET today, AWAI Learning Chief Pam Foster and I going to give you SEVEN ways to find and attract quality writing clients now. [Grab the access instructions for this free "client-getting" training here!]( We'll even help you decide which methods suit you best, how to overcome challenges that might be holding you back, how to identify clients that are a good fit for you, and how to land your first-paying clients without samples or experience. You won't want to miss this! [It's free — just go here for access instructions.]( Now, about that thing companies want right now … It's no secret that the demand for content continues to grow — to an estimated $584.02 billion by 2027 — which makes sense because the internet is a voracious beast. Always hungry for new and better content! But MORE content isn't the complete solution today. It's not enough to publish something new. Businesses need to provide content that is higher quality … higher in value … and more effective for readers. Enter [the specialty of UX or user experience copy](. Adding the dimension of UX to the creation of content means stepping up to a higher level. If you're unfamiliar, a UX writer's job is to guide the user through a website, app, material, or product by anticipating and fulfilling the user's needs. Happy users are more likely to stick around and hear what you have to say! That's why content marketers are teaming up more and more with UX writers. They stand to gain in several ways, as UX Copywriting Expert Heather Robson explains in today's article. But they need trained professionals to help them produce all the high-quality content they need. Emails … websites … product pages … FAQs … case studies … SEO … social media … the demand is never-ending! You can be the one they turn to … And you'll earn 30% more for each project you do! You can tap into the huge demand with the skills you can get from our [self-paced UX training program](. Your guide will be Heather, who's been writing UX copy for 20 years now. She knows what works — and what doesn't. Plus, she's developed the strategies and frameworks that make it a lot easier to write copy and content through a UX lens. She'll give you proven tips for how to land user experience projects plus her three-step process for tackling them once you do! [Go here to get started today for just $59.40.]( (Note: That deal ends at midnight!) And I'll see you at noon ET for seven ways to get clients NOW! Have a great weekend, Rebecca Matter President AWAI FLASH SALE: Test Drive AWAI's Copywriting Program for $29 [ATD Image Spread] If you've ever been curious about copywriting, TODAY is your chance to test-drive our flagship program The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter for just $29. When you master persuasive writing with our industry-leading training, you'll be in big demand in this 3.5 trillion-dollar industry. You can make a good living, choose your own hours, and work from anywhere in the world. [But hurry, this test-drive offer ends tonight!]( Why Content Marketers Perk Up When They Hear You Say UX By Heather Robson [female freelance writing UX content on her laptop] Writing solid user-focused copy is important for just about any marketing effort you can imagine. If you're able to improve the user experience of your sales materials, readers will stay with you longer … and that means they're more likely to purchase. A good user experience in email helps reduce the number of people leaving your list. When more people stick around to receive your messages, there's a higher chance they'll convert from email list subscriber to customer. The user experience (UX) impacts websites … product pages … case studies … social media … and more. And the marketers in charge of getting these materials produced are often thrilled when you can help them make the UX better. But there's one area where marketers are actively seeking UX copywriters more than any other. And that's content marketing. Why Are Content Marketers So Keen to Have the Help of a UX Copywriter? First and foremost because content marketing is so important. Content marketing is what puts a lot of other marketing methods into motion. How do people get on an email list? They encounter content from a company and they like it, so they join the company's list. How do people find a website? They put in a search term on Google, and Google returns results that it hopes will be helpful — in other words, it returns content. How do companies know what to post on social media? At least in part, this is determined by content. So, content plays a huge role for a lot of companies. And there's plenty of data to show why. In a survey of 1,700 marketers conducted by Semrush, 55% percent of respondents said that producing more content is key to ranking higher on search engines. And 53% said producing higher-quality content was essential to better rankings. In research curated by Ahrefs, 67% of marketers report that content marketing brings in leads … 72% say that helps to educate their audience … and 63% use content marketing to build awareness. And 81% of marketers say that content marketing is core to their business. The user experience is important because the content itself is so important. But what exactly do content marketers hope to gain by working with a talented UX copywriting professional? The answer is lots of things. There are many ways that creating a better content experience for site visitors can help a company enjoy bigger success. A Better Experience Increases Repeat Visits Think about the sites you go back to again and again to read their latest content. It may be that they bring a fresh perspective to what they're covering. Or that they do good research and are meticulous about citing their sources. It could be you've applied their advice to good effect. Or that you enjoy the brand voice. Maybe, their articles are just straightforward, to the point, and easy to read. Whatever it is that you love about the sites you frequent, the experience you have is part of the reason you keep coming back. Companies recognize that in paying attention to the content experience, they increase their repeat traffic. And the more often an individual visits their site to read their content, the more likely that person will become a customer at some point. Google Looks for a Good User Experience Creating a good user experience is also essential to earning organic traffic. Google and other search engines use complex algorithms to determine which sites rank the best for a given search term. And several parts of those algorithms look at the user experience. For example, Google looks for signals that a site is authoritative and trustworthy — both key to offering a good content experience. Search engines also look at how many visitors click on a link only to return the results page to choose another site — a sign that page's experience wasn't good. By improving the experience on content pages, companies can increase the number of relevant visitors to their site. A Bigger Response to Calls-to-Action While content is often educational and informative in nature, rather than sales oriented, it still offers the reader a next step, whether that's to join a list, make a comment, take a survey, or visit another link. Content that provides a good experience increases the response rates to those calls-to-action, in part because more readers stay to the end and actually see the call-to-action. But also because well-written, easy-to-read, well-researched, fun content puts the reader in the frame of mind to take the next step. A bigger response means companies add more subscribers to their email list, make more sales, and gain more insights into their audience. More Consumer Trust Finally, content that provides a good experience builds consumer trust. Part of providing a good experience means writing content that is honest, transparent, and helpful. The more often you provide accurate information that helps a visitor answer a question, solve a problem, or achieve a desired result, the more trust you will accrue. Content Marketers Want UX Copywriters Whether you're writing an article, a special report, an infographic, or a video script, you can improve how your work performs by improving the user experience. And when you're able to consistently create better content experiences, you'll find yourself in greater and greater demand from clients who have a never-ending need for your services. All you need to get started is a bit of training. My [self-paced training program]( includes 10 powerful lessons with real-world examples and exercises to show you how to apply your UX skills to paying projects … Plus, I give you proven tips on how to use your newfound UX skills to land just about ANY writing project. [Check out the details here.]( What's Hot at AWAI … 👉 LAST CALL: [Add UX copywriting to your skillset to earn more from ANY project you take on!]( 👀 [TODAY at noon ET! Don't miss our "7 Ways to Find and Attract Quality Writing Clients NOW" free training webinar.]( 😄 [One of the BEST feel-good writing opportunities is this!]( 🙌 [The 5 easiest projects for a UX copywriter.]( 🤓 [You might be a UX writer if …]( 🤩 [Crafting a life you love: 3 tips from a successful copywriter.]( How This Freelance Copywriter Shifted to a Dream In-House Position Thanks to her UX copywriting training, freelance writer Lisa Schmidt landed a dream full-time job, working in-house for Hay House, a publishing powerhouse. She posted her big news on AWAI's Copywriting Insiders Facebook group — a community with hundreds of aspiring and working writers. So how did Lisa make the leap to a full-time staff writer position? She gave us a big hint … "My UX background, combined with direct response, is part of what landed me this position. In a post-COVID world, Hay House, like a lot of companies, is looking to update and upgrade their digital copy and marketing. They needed a TRAINED writer who can hit the ground running and come with ideas, skills, and the ability to learn/mentor. I will be overseeing three copywriters for their digital launches." [She tells more of her story about making the switch from freelancing and how she built up her marketable skills here.]( If you'd like to discover more about UX copywriting and the chance to earn 30% higher fees, [go here](. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training TODAY: [AWAI Free Training 7 Ways To Find and Attract Quality Writing Clients NOW] Join AWAI's President, Rebecca Matter, and AWAI's Learning Chief, Pam Foster TODAY at 12 p.m. ET for a free "client-getting" training! You'll learn SEVEN different ways you can find and attract quality clients, as well as how to … - decide which client-getting methods you'll use for your business … - overcome challenges potentially holding you back … - identify clients that are a good fit for YOU … - set yourself up for success when connecting with potential clients … - ensure clients are "presold" on hiring you … - land those all-important first paying clients without samples or experience … - and much, much more. By the end of our hour together (or longer if you have questions!), you'll have total clarity on what you need to do to land clients — regardless of where you are on your writing journey. Plus, we'll answer all your questions during our live Q&A to follow. Best of all — it's 100% free! You won't want to miss this! [Save your spot here.]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here for More Details]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- UX Content Writer — TEKsystems Contractor, Remote This UX content writer will be supporting the Talent platform across their lines of business in partnership with the Content Works/OneUX teams. --------------------------------------------------------------- UX Writer — Oxygen Full-time, Remote Write clearly and concisely across online channels, platforms, and end-to-end experiences to impact key business metrics. --------------------------------------------------------------- Temporary UX Writer – Remote — EPAM Systems Contractor, Remote Write user-friendly content across multiple platforms and touchpoints that aligns with the client's brand, values, and tone and meets business goals and industry best practices. --------------------------------------------------------------- Trouble viewing this email? 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