Fun writing project — $1,250+ for two pages

Make money writing before-and-after stories [The Writer’ s Life]( August 11, 2023 "The best way to teach people is by telling a story." – Kenneth Blanchard Hi {NAME}, In the midst of the summer heat, there are always plenty of ads flooding TV and Instagram for how you can lose weight, look better, and get fit. The success stories usually feature before-and-after photos, showing the results achieved — thanks to the featured product, of course. As with all social proof, the hope is that the viewer will relate to the problem and want THAT solution. Stories are the strongest way to illustrate how a product helped someone solve a problem … While at the same time, building a deeper connection with readers. They are far more effective than dry facts and figures. Our brains are hardwired to tune in to stories, making them a powerful tool in moving someone to ultimately make a purchase. That's why case studies are used in so many industries today. In fact, 72% of businesses use these "good news" stories as part of their marketing content, according to a recent survey. (We've got over 75 of them on our website. For a dose of inspiration, [you should check them out](!) B2B Writers International Managing Editor Lisa Christoffel is here today to share more about this fun and lucrative writing specialty. And who's going to write these in-demand projects? You, the writer! So if you're looking for a writing project you can do on the side, or even for your first "starter project," this is an easy specialty to learn. Case studies follow a simple formula, which means you can write them FAST, typically in 5-7 hours max. That's $125 to $300 PER HOUR as a writer. And businesses need so many of them, you can make an entire living just writing these stories! [Check out all the details here.]( OH!!! And if you're planning to attend this year's annual Copywriting Success & Getting Clients Bootcamp in October, I highly recommend you grab your seat this weekend. Our events team has informed me we're almost SOLD OUT! [>> Go here now for all the details on this year's big (and finally back in person!!) event.]( Once it's full, it will flip to a waiting list. So, if you click that link and see a registration page, you can still get in. Hope you have a great weekend! Rebecca Matter President AWAI How to Get Free Stuff as a Writer Imagine scoring free vacations … dinners out … gym equipment … house repairs … relaxing spa getaways … Barefoot Writers have a hidden avenue to land incredible bonuses — at zero cost … On top of enjoying total career freedom. Discover how it's done with our special report, 130 Amazing Perks and Freebies for Barefoot Writers (and How to Get Them!) — yours free with an $11 subscription to Barefoot Writer magazine. [Click Here Now For Details]( How Writers Can Earn Up to $300 an Hour Telling Stories By Lisa Christoffel [Male freelance writer interviewing case study subject on video call] Picture for a moment … You're looking for a water filtration system for your kitchen. Just the right one. After all, they're an expensive investment, often $500 plus. Some sit under the sink and need to be hooked up … Some sit on top of the counter but take up valuable space … Some filter certain things out and others use a different type of filtration system to protect you against other contaminants. Because this is costly and will be used daily, you want to make the best choice. So, you do your research. You look at the features of each type of system. How it works. What it protects you from. Which doctor or professional endorses it. Eventually, you've narrowed your options down to two brands. But how do you decide? If you're like most consumers, you'll look at the reviews and comments about each system. How reliable is it? How easy was it to install? What needs to be replaced on it and how often? You've already read everything the company had to say about its product — now you want to see how people just like you are using it and if it's working for them. Other people's experiences with each system can help you make a more informed decision for yourself. You can see what they complain about and assess whether you'll have the same complaint. You'll read what they love and compare it to what problems you're trying to solve. Social proof is very powerful when someone is considering making a purchase. And the more expensive the purchase, the more proof you'll need to justify the investment. B2B buyers making decisions about how to spend their company's money have the same concerns. In fact, they may have even bigger concerns. Because if you're an employee who authorized spending $50,000 on a product for your company and it doesn't do the job, you may be looking for another job yourself. So B2B buyers need to be as sure as possible the product is going to work for them and for their company before they agree to buy. That's where case studies can help. They're short reports, normally just one to two pages, following a specific formula. They persuade by telling a before-and-after story, illustrating how a product worked out for the company who invested in it. Case studies are very similar to testimonials or product reviews, but they have a specific structure to them. With a case study, you get to see what the client was struggling with before they bought the company's product … and how well they're doing afterward. So, Who Uses Case Studies? Mostly B2B companies, some B2C companies. Case studies work well when a product is either complex or expensive. They're perfect for industries with products and services like medical devices and equipment, Software as a Service, cloud computing tools, corporate training, transportation and logistics options, corporate financial instruments, accounting and tax software, convention centers and other event spaces … the list goes on and on. And case studies get used a lot. In the Content Marketing Institute's 13th Annual B2B Content Marketing report, their insights for 2023 show content marketers feel having high-quality content (83%) and unique stories (72%) are key ways to differentiate themselves. Case studies tick both those boxes. No other company can share the same story since it's specific to that company's product and their customer. And 67% of content marketers say they created and used case studies in the past year. That's third behind only short articles and videos in the latest report. Why Do Case Studies Work So Well for Companies? Case studies reduce the risk that someone making a buying decision at a company is going to make the wrong choice. Because they show how another company just like theirs has successfully solved their problem with that purchase. And they're told in a story format, so they're more memorable and more engaging. They draw you into the story, helping you see yourself in the role of the hero, slaying the "problem" dragon, and winning the approval of company management. Finally, they provide "independent" proof of customers getting the benefits promised in the company's brochures and marketing materials. Yes, case studies are commissioned by the company. But they showcase real customers whose real problems have been solved by using the company's product or service. What's Involved in Writing Case Studies? A typical case study involves an interview with your client to help understand what their goal is for the case study — how will they use it? Who is it intended for? Then — my favorite part of writing case studies — talking to happy customers and hearing their before-and-after stories. You'll interview the customer and ask them a bunch of questions to understand what they were facing before they found your client's product or service. And how are things going now? Finally, you'll write up what you learned using one of a few formats for case studies, creating a story around the information you collected. After you get approval from the customer and from your client, you collect your $1,250 to $2,000. At one to two pages per project, a case study can be completed in a few hours — typically five to seven hours. So, you can fit it around a full-time job or as an extra weekend project to bring in additional income. It has the potential to earn you a cool $150 to $300 an hour for a fun, rewarding project filled with positive news and good feelings. And case studies are not hard to write. Nor are they hard to learn. There are standard formats all case studies use and formulas you can follow so you're writing case studies that deliver maximum impact. Bonus — once you turn in that positive, good news case study, you can propose other ways to help your client promote that case study, leading to more work. (Think social media updates, blog posts, emails, and articles, for example.) And maybe another case study or two for your client. Of course, [knowing how to manage case study projects well]( will ensure you can turn them around quickly and boost your earnings. There has never been a better time to add case studies to your services portfolio. These marketing pieces continue to grow in importance. Many clients can't get enough of them, and they often lead to other related projects, making them a great vehicle for getting in the door with new clients. [Find out more here.]( What's Hot at AWAI … 😎 [FLASH SALE: Grab our popular case study training for just $497 $297!]( 👉 [4 reasons why there's never been a better time to write case studies.]( 😄 [Unlock the doors to multiple new income streams with a fun conversation.]( 🧐 [You might be cut out for case study writing if …]( 😍 [Ad exec breaks out of 9-to-5 "prison" thanks to a case study for Zig Ziglar.]( 🔥 AI Revolution? Mari Smith, "The Queen of Facebook," offers a sneak peek about her upcoming Bootcamp appearance. In this preview, Mari talks AI … and why she thinks it's one of the most interesting things happening in social media right now. [Watch it here.]( Unveiling Fear: The Copywriting Catalyst — Three-Step Journey [AWAI Bootcamp Member Spotlight Guillermo Rubio]( Is fear holding you back from pursuing your writer's life dream? You're not alone … Before Guillermo Rubio was the in-demand, "A-level" copywriter and instructor he is today, he was searching for a path to freedom. He attributes his success to a unique approach — following his fear. [Watch this video]( to see G's inspirational Member Spotlight from a prior Bootcamp to learn his three-step process and five-step action plan for unlocking your potential as a writer. Don't miss out on the opportunity to discover your true potential … Sign up for this year's Bootcamp now. [You'll find all the details here!]( Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! MANDATORY FREE TRAINING FOR STUCK WRITERS Not making the progress you want in your writer's life? You may be stuck behind one of five common-yet-hidden writers' blocks. The good news is that you don't have to let these blocks hold you back for long. Join AWAI and special guest Terri Trespicio on Monday, August 14, at noon ET for a FREE interactive session designed to help you bust through your blocks, grain clarity, and start reaching your writing and financial goals at last. [Reserve your spot now.]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here for More Details]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Content Writer — DTN Full-time, Minnesota, U.S. Collaborate and develop short- and long-format marketing content including white papers, infographics, web copy, blogs, scripts, brochures, case studies, and e-books. --------------------------------------------------------------- Content Copywriter — CohnReznick LLP Full-time, Parsippany-Troy Hills, NJ Leverage CohnReznick's messaging platform — along with audience insights and competitor and keyword research — to write compelling marketing copy for advertising, social media, email, and web copy that drives users to take the designated call-to-action. --------------------------------------------------------------- Marketing Copywriter (B2B & B2C) — Cinch Home Services Full-time, Boca Raton, FL In this role, you will be responsible for crafting both long-form copy, such as blogs, white papers, and case studies, as well as short-form and quippy ad copy, event, and postcard/mailers, and crafting compelling copy for emails based on best practices and more. --------------------------------------------------------------- Trouble viewing this email? 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