You may not recognize this high-paying market, but it needs you⦠[The Writer’ s Life](
August 8, 2023 "Opportunities are all around you. You just notice them when you are ready."
– Anonymous Hi {NAME}, Have you ever eaten in a restaurant … stayed at a hotel … purchased a toaster … ? We make buying decisions like these all the time … But what you may not have realized is that they're all part of one of the surest routes to six-figures as a writer: the B2B industry. B2B (or Business-to-Business) is a HUGE industry, and it touches your life a lot more than you may realize. So today, AWAI Success Jen Phillips April is here to offer you some examples, so you'll start to be aware of all the possibilities B2B marketing could offer you as a writer. You'll also see why B2B does not equal techy or boring! 😉 And it's an industry worth considering … There are literally millions of businesses that can use your help as a writer. And with B2B, you can leverage your past non-writing work experience in ANY industry to give you instant credibility. Which means that, even on your very first project, you're bringing years of experience to the table. And you get to write about something you know, which is a big boost to your confidence — something that is extremely valuable when embarking on something new like building a writing business. Plus, you only need a few clients to keep you busy, because every client you take on needs DOZENS of projects written. Jen highlights seven of them for you today! With so many different projects, and professional fees right out of the gate, it's easy to see why so many writers have massive success in B2B. If you're just starting out and looking to make good money as a writer, I want to help you achieve that goal by taking advantage of the opportunity in B2B. So, what's the best way to get going on becoming a well-paid B2B writer? [>> You can see how here.]( You'll also see how you can get our help for 30 full days … AND all the tools you need to succeed … for just $1. [>> Check this out!]( I can't wait to help you start your exciting new career! To your success, Rebecca Matter
President
AWAI Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here for More Details]( This Trillion Dollar Industry Offers Steady Income, Great Rates, and Little Competition
By Jen Phillips April [A businessman and a female freelance writer reviewing a laptop while meeting in a coffee shop] No matter your interests, there's a "hidden" side that many newer freelancer writers don't consider. This "backroom" opportunity pays well, offers steady work, and there's less competition. Plus, it's a broad market … Literally, any topic you can think of has a lesser-known side that fits this category … - Cooking
- Fishing
- Finances
- Food and Wine
- Interior Design
- Automotive
- Building and Construction
- Gaming
- Travel
- Anything What is it? It's B2B. B2B stands for Business-to-Business, and it simply means businesses that sell to other businesses. It also stands for a super lucrative opportunity for you. Take cooking, for example. What's the business associated with cooking? That's right, restaurants. What goes into operating restaurants? - Cookware
- Equipment like stoves and prep stations
- Tables, chairs, silverware, glassware
- A payment system
- Scheduling system
- Bookkeeping software
- And on and on Each of these segments offers a different entry point into the fascinating world of restaurant B2B writing. How about this? Do you know any real estate agents? You probably do … However, you probably don't know that the real estate software market was valued at $2.45 billion in 2022! Most of the content about such software focuses on helping realtors work smarter. There's software to help realtors attract and manage leads. There are website-building tools to help realtors have beautiful and easy-to-navigate websites. There's yet more software to help realtors manage their listings. Then there's property valuation software, and online digital signing tools, and … well, you get the idea. The list goes on. You can even break the real estate market into different segments — each with its own focus. - Residential Real Estate
- Commercial Real Estate
- Short-Term Rentals
- Hotels There are dozens of software tools servicing each of these markets. And do you know what all this software has in common? It all needs content to promote it. Blogs, landing pages, emails, websites, and so on. This content is meant to educate the realtor on growing their real estate business. It's rarely technical. Instead, it focuses on helpful tips and simple business practices. You could even write profiles of successful realtors. B2B real estate writers look for companies that sell to realtors. Now, apply this thinking to every industry you can think of: - Financial Advisors
- Personal Trainers
- Veterinarians
- Dentists
- Physicians
- Human Resources
- And many more … Each industry is a multimillion-dollar market of companies that help these professionals do their jobs more efficiently. And you can make a nice living writing for them. Now, you may be wondering what you'd write? Let's take a look at seven in-demand B2B writing projects … 7 Types of Content B2B Companies Crave Many companies use some of these marketing materials or a blend of all of them. You could position yourself as a specialist in one or two to start and add on more later. There's a six-figure business waiting for you in any of them. 1. Blogs B2B companies use these short online articles to build trust, credibility, and get found by prospects. Best of all, no one publishes one or two blog posts. They publish a few times a month, which means you can collect recurring revenue. Blog articles range from $250-$800 and up. And, since someone needs to decide what to write, why, and when, you can also set up a monthly calendar for them, adding $500-$800 per calendar. On the low end, if you write four blogs per month for a company at $250/per blog, you're looking at $1,000/per month/per company. Add on a calendar, and you're at a minimum of $1,500. 2. Social Media Have you spent hours on Threads? Do you love studying what works on LinkedIn? If so, you can earn a good living helping businesses build their brand on social media. Successful social media requires consistent content creation, posting, and engagement to see results. Which means another opportunity for recurring income. B2B businesses pay social media managers from $750-$1,500/month or more, depending on what you're doing. Better yet, as you build their social media presence, they're going to want to turn those followers into paying customers. This means you'll need to create a reason for those people to click a link or sign up to download a free report. That's another opportunity for you. Someone needs to write that free report or manage social media advertising. 3. Websites Every business needs a website in the 21st century. They also need frequent updates to reflect updates, acquisitions, or simply to revamp existing copy. You can learn SEO skills in a few hours and then apply them to your client's web copy so they get great results. Here are a few examples of website projects businesses need: - Website homepage content: $1,500-$3,000
- Additional pages (About, Products, Staff, Contact): $250-$1,000 per page
- Revamp existing copy: $100-$250 per page Plus, they need product descriptions, FAQs, and much more. One B2B web project could bring you between $3,000-$5,000. These types of projects tend to be ongoing, too, because businesses are always adding new pages and updates. 4. Emails Writing emails are some of my favorite projects. For two B2B clients, I write educational emails driving traffic to the blog post I wrote. I also write their emails announcing new updates. For another client, I put together regular emails sharing industry tips. Companies need frequent emails, so there's a ton of opportunity here. We're talking six-figure income potential from just a few clients. Consider this: an autoresponder series goes for $100-$1,000 per email. Promotional emails are $250-$2,000 each, and email newsletters go for $800-$2,000 apiece. Businesses don't send one or two emails and call it done. They send them throughout the month. You can build a solid writing business by writing emails with just one or two B2B clients. 5. Case Studies Case studies are the perfect storytelling vehicle. Positioned as before-and-after stories, they share the tale of a customer who found a solution to a problem through your client's product or service. Typically, you interview the client to find out what they did before working with your client, what pushed them to choose your client, and how their work has changed since. They're a lot of fun to write, and clients will pay $1,250-$2,000. Additionally, most clients want ongoing case studies. 6. White Papers Designed to attract potential customers, these usually address some timely aspect of the industry in exchange for an email address. Because they go in-depth on a topic, you'll probably chat with multiple industry subject matter experts for their perspectives. I find it fascinating to talk "shop" with experts. Rates are $2,000-$10,000, depending on length and complexity. 7. E-books Sometimes clients refer to e-books and white papers as the same thing. Sometimes e-books are broader in scope than white papers and are designed to provide more of a 101-level education, whereas white papers are meant to inform in a non-sales manner, highlighting proof, facts, and statistics. Depending on your client's focus, an e-book can go for $2,000-$7,000, depending on length and complexity. B2B Writing Projects Can Give You the Life You've Dreamed Of! Frankly, I come from a nonprofit history background. I've never worked in Corporate America and did not understand B2B when I started my writing business. However, as I've worked to build my business, I've found myself exploring different industries and found that B2B clients are some of my favorites. I get to dig into industries I didn't know existed and become a valued contributor to a marketing team. Plus, it pays better and has less competition than most consumer-facing stuff I've written. Better pay, less competition, fun to write, and a strong business need? What more could a writer need? With all the existing and new opportunities in B2B, there's never been a better time to be a [B2B copywriter](. What's Hot at AWAI … 👀 [Join B2B Writers International TODAY for just $1.]( 💰 [Make Money Writing Using "What You Know."]( 🤓 [3 Proven Copywriting Formulas You Don't Know — But Should!]( 🤔 Curious about the best niches for B2B writing? [Here are the TOP 35!]( 🚀 How AWAI's [Copywriting Success & Getting Clients Bootcamp]( became ground zero for launching successful writing careers. 😍 [Unexpected furlough launches corporate manager into a six-figure copywriting career.]( From $5 Content Mill to Copywriting Pro: Mastering the 3 Ds! [Steve Maurer Bootcamp Member Spotlight Video Image] Watch [this video]( to see how AWAI Member Steve Maurer went from writing 400 articles in one year to earn only $2,000 (!!) to copywriting pro earning more than enough to pay off his house early. Steve, now a very successful content writer, walks you through his three-step process for landing a game-changing writing project in his Bootcamp Member Spotlight: "Mastering the 3 Ds!" In his inspirational speech, he shares tips to help other members in their journeys as well. [Watch it here.]( If you're not yet signed up for this year's Bootcamp, don't miss your chance to join us for the in-person event in West Palm Beach, Florida, in October. [You'll find all the details here!]( Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Now Accepting New Writers If you want … - high-paying gigs,
- predictable writing income,
- greater flexibility … AND the satisfaction that comes with LOVING what you do for a living … Then getting accepted into our influential club can set you up for everything you're looking for in a writing career. NOTE: Your acceptance window will be closing soon! [Apply Now]( FREE Training:
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[BCS Event Image] Learn why B2B writing is one of the fastest paths to making great money … with just a handful of clients. Wednesday, August 9, 12 p.m. ET [Get The Details Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Senior Copywriter (B2B) — Wunderman Thompson Full-time, New York, NY You play a key role at the very start of our projects as a fearless generator of ideas and a creative foil for your colleagues, then carry those ideas through rounds of feedback with thoughtful presentations, and ultimately bring those ideas to life with clear and compelling copywriting. --------------------------------------------------------------- B2B Content Writer — Upside Full-time, Washington D.C. You will participate in the topic ideation process, work with our data teams to understand key insights, and distill Upside's value propositions into compelling B2B content that establishes Upside as a thought leader and builds demand for our product. --------------------------------------------------------------- Creative Content Strategist & Sales-Oriented Copywriter — Sulte Group Contractor, Remote You must be interested in working with an agency to produce deliverables for a B2B SaaS company serving the Human Resources sector. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute
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