Client leads for your writing business

Follow these simple steps to set yourself up for a pipeline of prospective clients [The Writer’ s Life]( July 12, 2023 "You are out of business if you don't have a prospect!" – Zig Ziglar Hi {NAME}, Companies must make money to stay in business. #simplefacts 😉 And the more effective they are at attracting prospects (leads), building a good relationship with them, motivating them to make a purchase, and giving them a great experience … The better their business will be. Yet as I showed you yesterday, it takes a LOT of copy and content to achieve all the marketing efforts I just listed. That's why writing is such a huge opportunity. But here's the thing … No matter how good the copy and content is at the various stages … without fresh leads (prospective buyers), a company will suffer. That's why the ability to generate leads is such an incredibly valuable skill … one that every company on the planet needs … including yours! When you have the power to generate leads, you're a rainmaker. 🤩 A valuable, critical role in any marketing machine. So today, AWAI Success Michele Peterson is going to walk you through setting up a lead generation process for YOUR writing business. Along with getting some practice, you may as well also attract new writing clients, yes? 😁 And if you'd like help navigating what happens next, or you don't yet know where you want your writing career to take you, I strongly encourage you to join our [Barefoot Writer Club](. We'll help you understand all the well-paid writing opportunities, give you the basic skills you need to start making money, and support you every step of the way as you build the writer's life of your dreams. [>> Go here now to get started.]( To your success, Rebecca Matter President AWAI CLOSING: Now Accepting New Members Your new life as a well-paid and in-demand writer is just one click away … A life that offers freedom, lots of fun, no more money worries, and so many unique, high-paying writing opportunities. But the clock is ticking … The discounted new-member pricing disappears in a matter of hours! [Get it before midnight tonight!]( A Lead Generation Landing Page for Your Writing Business By Michele Peterson [Letters spelling LEADS with a horse-shoe shaped magnet] Your professional writing website is a tool to help people know, like, and trust you enough to do business with you. Its basic job is to get you clients. But what if you could accomplish that same goal with a single landing page? What if you could start developing relationships with prospects even before you have a full-blown website? You can. And it's quick and easy to do. To do this, you need to publish a squeeze page that persuades visitors to opt-in for a lead magnet that solves a problem they're currently facing. You'll need the following items: - The Lead Magnet - Compelling Landing Page Copy - Hosted Landing Page Service - Email Marketing Service Provider (optional) Let's look at each one in detail. And, for illustration purposes, let's assume you're a web copywriter specializing in writing email copy. The Lead Magnet A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact information such as an email address. For example, a lead magnet could be a white paper, case study, special report, email newsletter, sample, trial subscription, free consultation, checklist, or access to a podcast or webinar. For people to agree to give you their email address, your lead magnet needs to be something they actually want. It should solve a problem they currently have. For example, a common problem your prospect could be facing is low email open rates. So, your lead magnet could be something like a special report, "How to Get More People to Actually Open the Emails You Send," or a simple one-page list, such as "Top 10 Words to Avoid in Your Email Subject Lines If You Want More People to Open Your Emails." Your lead magnet helps establish your authority and credibility. It positions you as the expert who can solve the problem your prospect is facing. It proves you can help them … even before they hire you. Compelling Landing Page Copy Next up, you need to write your landing page. Copy for this kind of landing page should be brief and concise. Your headline must grab the reader's attention by poking at their problem. Your subhead must then promise a solution. Your body copy must show the benefits of opting in for your lead magnet. Remember, the opt-in is your only objective with this page. Your call-to-action, then, is asking for the opt-in. The challenge with such extremely short-form copy is also telling enough about yourself that your prospect starts to know, like, and trust you. One effective idea is to use video. Record a one- to two-minute video of yourself talking to your prospect about their problem and how your lead magnet will help them solve it. You don't need fancy equipment for this. Simply use your phone or a webcam. Look directly at the lens and have a virtual video chat with the person who will be watching it on your landing page. You could also make a video with your voice narrating a PowerPoint slide presentation, if you prefer. The purpose of the video is to get your prospect to connect with you as the person who is helping them. People get to know, like, and trust other people faster than they do a nameless, faceless brand or company. And, video is proven to forge this sense of connection faster than the written word alone. The copy for your landing page could look something like this: Headline: People Not Opening Your Emails? Subhead: Stop Using These 10 Words in Your Subject Lines Immediately [Your video would go here in-between the subhead and body copy.] Body copy: Briefly build credibility by telling where/how you came up with these 10 words. Build on the promise that eliminating the use of these words will improve their open rate. Call-to-action: Get the List Now Hosted Landing Page Service You'll need a place for your page to "live" online, and the easiest way to do that is with a hosted landing page service. Most of these services have page templates, which makes the actual building of the page simple and quick. Some also have lead magnet delivery features, which are helpful if you don't yet have an email marketing service provider. And, they're an affordable business expense. For example, I've used Leadpages for years. Their standard, month-to-month plan is $49/month (or $37/month, if you pay annually). There are many of these hosted landing page services to choose from. Do your own research and find the one that has the features you need at a price that fits into your budget. Email Marketing Service Provider While you can follow up with the prospects who opt-in for your lead magnet through your regular business email, you'll want to upgrade to an actual email marketing service provider as soon as possible to ensure CAN-SPAM compliance. There are many to choose from. Some that I've worked with — both for myself and/or on a client's behalf — are Aweber, MailChimp, Drip, and Constant Contact. Again, do your research and find the one that best fits where you currently are with your writing business. Either way, you'll need to follow up with your prospects who have opted in to receive your lead magnet. And, that means more than just one or two emails. Get the Opt-In Remember, the one thing you want your landing page to do is get your prospect to opt-in and give you their email address, so you can follow up and continue to build a relationship with them. While it can't be lengthy, your page does need to answer these three questions that will be running around in your prospect's head: - Why should I trust you? - Why do I want this thing you're offering? (Notice the word is "want" not "need.") - What is this going to do for me? Answering these questions and getting the opt-in is the first step in getting that prospect to become a client. Think about it … you can get this page published quickly and be on your way to getting clients in just a few hours. So, take action! You've got this! Every company on the planet needs help with getting new prospects into their pipeline. Discover how you can be the rainmaker who makes it happen. [Do it today — the doors close at midnight on this special training.]( What's Hot at AWAI … 😎 LAST CHANCE: [Flexible access to ALL of our Certifications!]( 👉 Did you miss this week's Monday Morning Jumpstart? [Catch it here!]( 🤩 [Ex-Army Major finds life-changing purpose in copywriting.]( 👀 "The best decision I ever made for my career." [Find out what it was here!]( 💰 ICYMI: [Watch the playback]( today of our Inside AWAI session, Make a Great Living as a Lead-Gen Copywriter. 🙌 The fun starts NOW in our private Facebook Community! Meet your Bootcamp family there, today. [Check out the details here.]( Landing Clients Starts with Getting Prospects … [Social media post about getting two callbacks from prospecting for copywriting clients] [Social media post about finding eight potential copywriting clients through LinkedIn] [Social media post about having a possible museum copywriting client] [Social media post about getting possible first copywriting client by inquiring with the manager during a trip to a car dealership] [Social media post about finding prospective copywriting client through LinkedIn] Congratulations Chris, Derek, Melissa, Maryann, and Rockie — the first step to success is finding prospective clients who might be interested in your services! Can't wait to hear what happens next … Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! "Fail to plan, and you plan to fail." With so many options … so many opportunities open to you … so many paths you can follow — no statement rings truer when it comes to your career as a well-paid writer! Success is so much easier when you have a proven, step-by-step plan to follow. But you don't want just "any" plan. You want the Perfect Plan … Which is exactly what we'll help you create LIVE at our first-ever "Perfect Plan" Workshop happening this Friday (July 14) at 11 a.m. Eastern Time! Join AWAI Executive Director Katie Yeakle and her special guests as they help you build the ultimate personalized step-by-step plan for kick-starting and growing your writing business! DON'T MISS IT! [RESERVE YOUR SPOT HERE!]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! 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