These writing clients are waiting for you

See where you can start your writing career [The Writer’ s Life]( June 28, 2023 "Sales is not about selling anymore, but about building trust and educating." – Siva Devaki Hi {NAME}, During last week's Morning Jumpstart, Ted Capshaw and Jade Trueblood talked about you, as the salesperson for your writing business. Most writers would rather not be! Today, we're looking at the opposite scenario … Salespeople — official, trained, dedicated people responsible for bringing in revenue for a company — are not writers. And they don't want to be! But making sales, especially big-ticket ones, requires a fair amount of written support content … They need emails, one-sheets, battlecards, slide decks, call scripts, and more. And they need YOU to write them! Which is good news, because you want to be writing. 😃 Master just a few short, fun, simple projects, and you'll be kept very busy … able to earn $1,000 for a day of writing time. Today, AWAI Success Jen Phillips April is here to explain more about how this specialty pays for writers, what the opportunities are, and why it might just be the right place for you. And if you like what she has to say, you're in luck … B2B expert and Managing Editor of B2B Writers International, Lisa Christoffel, has agreed to take on a [select few writing protégés]( and mentor them personally … AND prepare them to become one of the few copywriters Certified in part of a $6.8 trillion industry that will launch THOUSANDS of new writing careers. She'll mentor you on today's most popular sales enablement projects, how this market works, and even show you how to find quality clients when your training is complete. This is an unbelievable opportunity to work directly with a B2B copywriting and marketing expert and coach. If you want to get to "high-paid" writer status in just four short weeks — in a specialty with almost ZERO competition — [this is for you](. But check it out now. This is your LAST CHANCE — enrollment closes at midnight. To your success, Rebecca Matter President AWAI $297 In Writing Training – for $11!!! When you grab a subscription to Barefoot Writer magazine today, for only $11 … You'll get FREE access to our Making the Leap program, which takes you wherever you are today … And shows you exactly how to make a smooth transition to paid writing, so you'll have success right out of the gate. It usually costs $297, but you'll get it completely free today! [Grab It All For $11]( Find Your First Writing Clients in This $6.8 Trillion Marketplace By Jen Phillips April [cheerful multiracial business colleagues looking at laptop at table] In the past year or two, I've interviewed four or five veterinarians for a trade publication. A few weeks ago, I spoke with a canine neurosurgeon, and he shared something that's stuck with me. He said he'd be bored if he were a general practitioner because he'd have to do the same things all the time. It made me think about my own business. The longer I run my writing business, the more I enjoy working in the B2B (Business-to-Business) world. That's because I get to learn about things I never thought about before, and that's fun for me. When you think about the vastness of the B2B world, it's astonishing. I mean, it covers everything you can imagine. For instance, have you ever bought a new product at the store? There's an entire industry devoted to creating the packaging for consumer-based products. Not to mention the research and development that goes into creating those new products and their marketing. No matter your interest or experience, there's a B2B side to it. And B2B attracts smart and interesting people. It also has a steady stream of work for writers. Three B2B Examples You May Not Have Imagined - Human Resources — I know a few writers making well over six-figures writing about HR technology. It's a $24.04 billion industry and poised to grow. - Education — There is a tremendous market for people who have experience writing lesson plans. Or, if your interests lean more toward the future of education and the technology required, EdTech (Education Tech) is a $106.04 billion industry. - Healthcare — There's a whole world of writing for telehealth. Or work with organizations recruiting doctors and other health care workers. Again, these are billion-dollar industries. Hopefully, your wheels are turning. From blog posts to video scripts, every industry looks to the internet for ways to connect with their customers. And the opportunities only keep getting bigger every year. Take the effects of the pandemic … COVID impacted trade shows and business travel in a way that required companies to rethink how they make sales. I spoke with one CEO who said his company saved nearly a million dollars in travel expenses in 2020. As a result, even now, he has no interest in returning to their former ways. He's not the only one. With trade shows canceled and in-person meetings moved to Zoom, organizations had to rethink how they connect with potential customers. Many turned to webinars and Zoom, and some are not switching back to live events! Salespeople have had to rethink how they connect with customers and find ways to make online feel personal. These shifts have brought an area of B2B to the forefront … A few months ago, I started noticing a new buzzword on my LinkedIn. A quick search for the title shows over 29,000 results in the U.S. alone — with big-name companies like The Walt Disney Company, LEGO, Staples, Amazon, and more … down to smaller companies and start-ups. What's the term? Sales enablement. What Is Sales Enablement? Research giant Gartner describes it as "the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively." Hmm, providing information and content? That sounds like writing, doesn't it? Better yet, content that's directly tied to the sale? To my ears, that sounds like high-paying work. To find out more, I started exploring. It turns out there's a growing copywriting specialty in this world of sales enablement. In fact, it's part of a $6.8 trillion industry! As a sales enablement copywriter, you write materials that support the salesperson — emails, slide decks, battlecards, one-sheets, case studies, specific types of blog posts, and scripts. One large sales training group reports that companies using sales enablement content and technology can enjoy 15% more sales. I think you'll agree that a 15% boost in sales sounds like a solid competitive advantage! As a sales enablement writer, your job is simple. Write conversational content designed to make a connection with the prospective customer. In the B2B world, sales are complex. B2B buyers don't buy the first thing they see. They research their options and discuss them with colleagues. Input is normally required from multiple departments. The B2B buying cycle can be weeks or months from when prospects learn about a product to when they actually purchase it. Let's imagine the potential customer discovered the product via a blog post. Interested in more information, they shared their email address for a related e-book. Yet, that doesn't mean they're ready to buy yet. They're still gathering information. If a salesperson reached out and asked if they were ready to buy, it would feel too salesy. However, if the prospective client never heard from the company again, they'd probably forget about them. That's where the sales enablement copywriter comes in … creating the much-needed support materials. Since this role works with the sales team directly, you'll be privy to the conversations that lead directly to sales. You may talk with the sales team or have access to customer surveys so you can address the prospect's concerns. With the right information, you can make your copy conversational and relevant to your prospect. As a sales enablement writer, you can write a few emails directly targeting a real person and lead them to booking a call or demo. If they buy, that could be worth thousands of dollars to the company. Which means it's worth it to pay their writers well. Why doesn't the salesperson write this material? Simple. Salespeople make money on sales. Few can carve out the time, and even fewer can write. Salespeople tend to be good with people, and they may have to make contact with a hundred people a day. That doesn't leave a lot of time for thinking of supporting materials, much less creating them. For this role, you'll want to connect with the Sales Director and not the Marketing Manager, so you'll want to reach out to companies who are big enough for both. There aren't that many writers calling themselves by this title yet — which means the opportunity is wide open for you. If this appeals to you, you can be one of the first and get your slice of this $6.8 trillion (and growing!) pie. One of the biggest challenges sales managers face right now is finding writers who can create effective messages that will help their salespeople close the sale. They're willing to pay high fees to writers who can deliver. [Find out how you can get up to speed fast to fill the demand.]( Do it now — the doors close at midnight. What's Hot at AWAI … 🤔 LAST CHANCE: Wait … what's Sales Enablement again? [Here's what it is and how you can get started in just 4 weeks!]( 👀 ICYMI: [Monday Morning Jumpstart: 4 Pillars of Business: Sales]( 👉 [2 words that can bring in new leads and writing clients.]( 💰 Watch this webinar to see [how Ben Settle built a high-paying clientless copywriting business in just 10 minutes a day](. 🤩 [Bootcamp: the six-figure boost for new west coast copywriter.]( 🙌 Have you seen the lineup of powerhouse speakers set for AWAI's 2023 Copywriting Success & Getting Clients Bootcamp? [Check out the list here.]( Maintenance Tech grows income by 50%, with writing Sideline Steve Maurer has had an amazing journey as a writer. He went from $5 an article (yes, five dollars!) to finding AWAI and earning so much money from his writing — part-time — that he paid off his home mortgage early. If you're not familiar, he was an industrial maintenance technician who built up his copywriting career while working full-time at his day job. Not long ago, Steve was recently able to leave his day job and now he is loving his new writer's lifestyle. One action on his road to success was to attend Bootcamp … and then again, year after year. 😃 "My copywriting income has doubled every year because I'm getting better clients and better fees. And at one Bootcamp, I gave one of the Member Spotlight speeches and was able to contribute to the niche panel discussion — thanks to the success I've had. I shared the 'stage' with some of my heroes! I only wish I'd started long ago …" Steve also recently chose to add sales enablement services to his skill set. He explained, "I thought, here's another tool I can add to my belt. And although I had avoided sales for a long time, all of a sudden, I realized, hey, this is not so bad. You know, sales enablement copy is not long copy. It's mostly template-type work. And, this is something I can offer to the clients I already have or market as something new I'm offering." Because sales enablement copy is short, straight-to-the-point kind of communication, Steve felt much more comfortable with it than typical long-form direct marketing sales letters. You can [find out more about sales enablement training here](. And to join Steve at Bootcamp, [check out all the details about the life-changing event here](. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Attend the Copywriting Event of the Year! Your Bootcamp registration includes THREE FULL DAYS of learning what's working today from the most in-demand experts in the industry … Getting firsthand insights that will give you clarity and direction on how to build your business … Making connections with people who can help you grow and succeed … And having a ton of fun!! PLUS, you'll get FREE admission to our post-Bootcamp event: FastTrack to Copywriting Clients! [Get All The Details Here]( Free Training: Make Money as a Writer – Without Clients Join Rebecca Matter, President of AWAI, and legendary "clientless copywriter" Ben Settle, for an exclusive look at how to build a profitable writing business, with income that grows month after month, without a single client. You'll learn how Ben started, his formula for growth, how to attract a loyal list of readers, and more. [Click Here For Details]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Creative Copywriter — Thermo Fisher Scientific Full-time, Pittsburgh, PA This Copywriter role is an outstanding opportunity to produce high-impact campaigns and tactics with the creative power to further elevate an industry-leading brand. The selected candidate will join a small team of dedicated marketing copywriters who work alongside visual designers, web-page designers, and other customer experience experts within our in-house agency to deliver wide-ranging marketing materials that correspond to comprehensive strategic marketing plans. --------------------------------------------------------------- Copywriter — VanderHouwen Contract, Remote Our client is seeking a Copywriter to assist their organization remotely in San Francisco, California. In this role, you will work collaborating with marketing, design, and product teams to create elevated, compelling content across the site, blog, email, app, and paid media. --------------------------------------------------------------- Copywriter and Content Creator — Loosh Brands Full-time, Remote Create digital marketing content that demonstrates thought leadership (ex., white papers, newsletters, blog posts, case studies, web copy). --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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