Easiest writer pitch EVER! (Plus, free training today...)

Zero competition in this much-needed writing specialty [The Writer’ s Life]( June 27, 2023 "Let your hook be cast; in the pool where you least expect it, there will be a fish." – Ovid Hi {NAME}, It's no secret — sales teams want to sell MORE. But they don't have the time, or skillset, to write all the support content materials they need to close all those sales. Their time is best spent, well, selling! That's where YOU, the writer, come in … There's a new and fast-growing freelance opportunity that lets you write the content pieces sales reps need to close big deals for B2B companies. You can earn $1,000+ for EACH project even though you can write most of them in a day … and clients typically need a bunch all at once. To get all the eye-opening insights on this new specialty — Sales Enablement — join B2B copywriting experts Steve Slaunwhite and Lisa Christoffel TODAY at noon ET for a free training event. You'll learn about the opportunity, the projects, the fees, how to land clients, and so much more. Writers specializing in this new "genre" of writing are needed now, which means you can step in IMMEDIATELY and start earning serious money. [>> Get the details and access instructions here.]( Lisa Christoffel had been writing this type of copy for Kodak long before it had an official name. She just knew she loved it, although the scientific and chemical products she was writing about were not her forte. 😊 But she discovered the sales teams were eager to close more sales and so appreciative of anything she created that helped them do that! Since then, she's written sales enablement copy for other clients as well: web pages, trade show collateral, sales decks, one-sheets, space ads, and more. And today, she shares her experience and how you can quickly break in with the easiest client pitch you'll ever make. Working directly with an experienced expert like Lisa is the fastest way to get up and running as a [Certified Sales Enablement Copywriter]( … You'll not only get the skills, hands-on experience, and professional samples to prove you've got what it takes … You'll get a step-by-step ROADMAP for getting clients and setting yourself up to profit from this new "genre" of writing FAST! Lisa, along with special guest Steve Slaunwhite, will teach you everything you need to know. [>> Go here now]( to see exactly how a mentor will guide you step-by-step from zero to well-paid writer in a matter of four short weeks. Remember to join us at noon ET today! To your success, Rebecca Matter President AWAI CLOSING: Now Accepting New Members Your new life as a well-paid and in-demand writer is just one click away … A life that offers freedom, lots of fun, no more money worries, and so many unique, high-paying writing opportunities. But the clock is ticking … The discounted new-member pricing disappears in a matter of hours! [Get it before midnight tonight!]( The 3 Advantages of Sales Enablement — The Easiest Client Pitch You'll Ever Make By Lisa Christoffel [Salesperson and copywriter reviewing computer screen] In any job, there'll be tasks you're good at and tasks you may not excel at. Salespeople, generally, like to sell. (It's in the name!) Good salespeople are good because they enjoy connecting with people, talking to them, making eye contact, building relationships, and solving their prospects' problems. What they're often less proficient at is writing … creating PowerPoint presentations … crafting trade show materials … drafting informative one-sheets … writing emails that move the sale forward … and more. Typically, it's just not in their wheelhouse. Yet now more than ever — in a world changed by the pandemic — sales teams need a lot of written content to support each sale. And even if the company has a marketing department, marketing materials are written differently, and aimed at a global audience. Those wouldn't work for members of the sales team, who are communicating with prospective clients at the one-to-one level. It's different messaging, and the sales team messaging has to personally resonate with the reader to keep that sale alive and moving forward to the next step. Sales directors want their staff fully engaged in talking to prospects — and they don't want them writing emails, drafting copy, or putting together sales presentations … it's just not the best use of their time. So, what's a sales director to do? Hire a sales enablement copywriter. When you're a sales enablement writer, you sell your services to a sales director, letting them know you can fill that gap for their sales team, allowing them to spend more time selling and giving them copy that increases their success rate. It's an easy sell to convince a sales director you can do this. Which gives you an advantage when you're trained in this specialty and marketing your services. In fact, having sales enablement skills gives you a triple advantage. Advantage #1 — Less Competition Yes, you may sell your sales enablement services to a marketing manager, but more often, you're working with the sales manager, sales director, or VP of sales. And most other copywriters are not pitching to sales management. Why would they? Sales management doesn't hire marketing copywriters, which is what the vast majority of copywriters are. So, fewer writers are pitching to them on the sales side … and … Advantage #2 — Direct Proof of Effectiveness Because sales teams are generally measured on just one thing, their ability to close deals and generate company revenue, anyone or anything that can get them into more sales discussions will get their attention. And sales enablement copy has been proven to do that. A recent survey shows 76% of organizations see an increase in sales of between 6% and 20%. Sales enablement as a category, which includes software, training, and other supports in addition to copy, has grown 343% for a reason. It's solving problems sales teams struggle with. Advantage #3 — Less Price Sensitivity B2B products are generally not cheap — and the sales cycle is long. Most B2B products and services take four months or more for a complete sales cycle. So, salespeople are working on many leads at one time and trying to keep their pipeline full of new prospects. Any single prospect could result in four, five, or six-figure sales, depending on the type of product sold. Your quote to them of $7,000 for a package of 10 cold emails, 10 follow-up emails, a one-sheet, and a battlecard … well, that's not going to cause even a slight eyebrow raise. If that pulls in even one more sale (and remember most companies see between 6% and 20% increases in sales), it's worth it to the company. You're giving the sales team more time to reach out to prospects and to nurture leads. You're also giving them more effective messaging to use with those leads. Bonus Advantage B2B companies have sales teams for so many different products, you're sure to find something that interests you. If you don't like technical products, you don't have to market your sales enablement services to technical companies. Though there are lots of opportunities in technical companies, there are also plenty of opportunities in many other industries and areas. For instance, all these kinds of non-technical companies have sales teams and could use the help of a sales enablement copywriter: packaging, training, event space, real estate, construction, manufacturing components, office equipment, furniture, industrial equipment, grocery and restaurant suppliers, so many more … If a product or service is sold by a sales team, sales enablement copy can help them be more effective at their jobs. With less competition and proven effectiveness, I can't think of an easier way to build your writing business around copy that will pay you well and get easier "yeses" from prospects than sales enablement copywriting. To help you get started, I'm going to be mentoring a small group of writers in [sales enablement copywriting](. In just four short weeks, you'll get the skills, you'll take a deep dive into why it's so in-demand, gain a complete understanding of who the players are, and get a step-by-step roadmap for setting yourself up to profit from this new "genre" of writing FAST! B2B expert Steve Slaunwhite is going to be joining me to help you learn all you need to know about this exciting new specialty. [Find out how you can get up to speed fast to fill the demand.]( What's Hot at AWAI … 👉 [Today at 12 p.m. ET: Writing Copy that Closes Big Deals for B2B.]( 🤔 Wait … what's Sales Enablement again? [Here's what it is and how you can get started in just four weeks!]( 💸 [Find your first writing clients in this $6.8 trillion marketplace.]( 💰 [Watch this webinar to see how Ben Settle built a high-paying clientless copywriting business in just 10 minutes a day.]( 🖥️ [Is this your new ground floor copywriting opportunity?]( 🤩 [Copywriting career frees Colorado mom to care for special-needs son.]( 👀 What's that on the horizon?! It's BOOTCAMP!! Do you want to be a well-paid copywriter this year? Then you NEED to attend. [Here's why.]( New Retainer … First Bootcamp … Congrats, Betsy! [Social media post about how they have a retainer client and this will be their first AWAI Bootcamp] Betsy, congratulations on all your good news! You are on your way! 🎉 You'll love Bootcamp — beyond the skill training, it's an amazing opportunity to connect with fellow AWAI members, our knowledgeable and generous experts, and the AWAI team. Join Betsy at this year's IN-PERSON Copywriting Success & Getting Clients Bootcamp, taking place October 24-26 in West Palm Beach, Florida. If you're not yet signed up, don't miss your chance to grab a seat — before the price increases! [You'll find all the details here!]( Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Attend the Copywriting Event of the Year! Your Bootcamp registration includes THREE FULL DAYS of learning what's working today from the most in-demand experts in the industry … Getting firsthand insights that will give you clarity and direction on how to build your business … Making connections with people who can help you grow and succeed … And having a ton of fun!! PLUS, you'll get FREE admission to our post-Bootcamp event: FastTrack to Copywriting Clients! [Get The Details Here]( (TODAY!) FREE TRAINING: New Content Writing Genre with High Fees and Growing Demand Join us today at noon ET to go inside the rapidly growing opportunity for writers who can create the content sales professionals need to close big deals for B2B companies. B2B experts Steve Slaunwhite and Lisa Christoffel will show you what the writing projects look like … why clients hire outside writers for this content … how much you can earn doing this specialized work … and much more! [Click Here for Details]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Senior Content Writer (Remote) — Availity Full-time, Remote Develop written sales enablement materials such as brochures, competitive battle sheets, promotion materials, email, blogs, advertisements, white papers, infographics, PowerPoint presentations and graphics, and campaign landing pages. --------------------------------------------------------------- Sales Enablement Executive — Oktopost Full-time, Grand Rapids, MI We enable B2B marketers to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. --------------------------------------------------------------- Sales Enablement Manager — HNI Workplace Furnishings Full-time, Muscatine, IA Working collaboratively and cross-functionally with marketing, training, product, sales, and/or training team(s) to create or update sales tools, presentations, brochures, imagery, renderings, and other marketing assets to support our internal sales team and external dealer network. --------------------------------------------------------------- Trouble viewing this email? 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