Get predictable writing income from this large group of potential clients

Clients right outside your door (Plus free training today) [The Writer’ s Life]( June 20, 2023 "Life is about accepting the challenges along the way, choosing to keep moving forward, and savoring the journey." — Roy T. Bennett I love having new things to share with you, {NAME}! First, today at 11 a.m. ET, we're launching a new series of training sessions designed to set you up for success at this year's [Bootcamp](. We're kicking things off by tackling a big topic — CONFIDENCE — with some of our famous success stories. You'll learn what these writers did specifically during and after Bootcamp to find the success they now enjoy as well-paid writers. Now, you may be thinking, but Rebecca, I'm not signed up for Bootcamp yet. No worries! We're opening this free training up to ALL AWAI members because we know confidence can be a challenge for many writers. And it's ALWAYS great to learn from people who have successfully achieved what you're looking to accomplish for yourself! [Access instructions for all AWAI members can be found here.]( And if you'd like to learn more about the Copywriting Event of the Year and the amazing all-star lineup of experts taking the stage this year, [go here](. One of my favorite all-time experts is Michael Katz. Although really he's one of my favorite instructors, coaches, and people too! 😊 Michael's built an enviable lifestyle by specializing in a writing niche where the clients can be close to home. Literally … right outside your front door. People you interact with on a regular basis. They're a group of people known as Professional Service Providers, and there are more than 900,000 of them in the U.S. alone. These providers not only need your help (they are not writers!), they'll pay you consistent retainer fees month after month, and tend to stay on as clients for years and years. They provide a fantastic way to make a living as a writer. And Michael says these clients and their projects are a lot of fun as well. He explains it all in today's issue. This is one of my favorite retainer deals, and a path I recommend many new writers start with … But before you take that step, you may want to check out an exciting training program we've created specifically for NEW writers. When I say new, I'm talking about … - NO experience … - NO training … - NO writing samples … You literally need nothing to join us. Yet the results will be HUGE … Plus, you'll have an opportunity to be recognized with a published byline — and a $400 paid fee! If you've dreamed of being a well-paid writer, able to write from anywhere … [>> This training will help you get there.]( Now, over to Michael! Rebecca Matter President AWAI Total "Newbie" to Paid Writing? If You Dream of Being a Well-Paid, Work-From-Anywhere Writer, BUT … - You've NEVER written a word of copy … - You've not done ANY training … - You have ZERO samples, no portfolio … THEN WE'VE CREATED SOMETHING EXCLUSIVELY FOR YOU! A BRAND-NEW training program with ONE SOLITARY GOAL … to get you paid! [DETAILS HERE]( 5 Reasons Professional Service Providers Offer Steady, Predictable Writing Income By Michael Katz [freelance writer shaking hands with professional service provider] I never intended to work for myself. There is no entrepreneurial anything in my family. My dad worked for the same company — in the same building — for his entire career. I have one brother who is a tenured college professor and another who is a partner in a law firm. We are not risk-taking people and I was on the same path: I was at my last company for 12 years. I'd still be there today, except … the internet happened. I was captivated by it and wanted to be a part of it. So in 2000, I left to start my own company building websites (the hot new thing back then). I'll spare you the details, but it was a colossal failure. But, since I was paying a lot of attention to the internet, I started writing about what was happening. Even before I went off on my own, every two weeks I sent a bulk email (there was no such thing as an email newsletter back then) to about 40 people in my company. When I left, I kept doing it. The list grew quickly as people asked to be added. Eventually, some people and companies started asking me to help them do something similar. After about a year, I realized that quite by accident, I had stumbled onto a great business: email newsletters. About a year after that, I narrowed my focus to working with small professional service firms. What Are Professional Service Firms? These are organizations (sometimes just individuals) that you probably encounter every day. I bet you've even hired some of them. They tend to offer services that require a high degree of training, advanced degrees, and (often) certification. Examples include attorneys, accountants, financial planners, leadership coaches, management consultants, recruiters, cybersecurity experts, and a wide range of healthcare professionals. They have "clients" not "customers," and depending on what they offer, their clients may be consumers or other businesses (or both). What Makes Them So Attractive as Clients? 1. There are a lot of them. According to a recent industry report, there are more than 900,000 professional service firms in the United States alone. And it gets better. According to the Business Research Company, that number is expected to grow by more than 7% per year over the next five years. 2. They are easy to find. Not only do you already know many of these people — your veterinarian, your accountant, your eye doctor — but they also tend to gather and interact in groups with other members of their profession. They have conventions, they hold networking events, they have dedicated LinkedIn groups, they read publications specific to their industry. While you may start out working with professionals you know, your clients don't need to be local. Even before the pandemic, I had never met half of my clients — they don't live near me and the work I do for them doesn't require a face-to-face meeting. Now that remote work has become the norm, I don't even see my local clients, except for the occasional coffee or lunch. 3. They don't know much about marketing. While Professional Service Providers tend to be highly educated and experts in their particular industries, they often know very little about how to get clients and grow their respective businesses. After all, no marketing knowledge is required to become a Certified Public Accountant (CPA) or a Certified Financial Planner (CFP), and they don't teach marketing in law school or medical school. And so, these people need help — your help. Help gaining visibility, establishing themselves as experts, and building trust. They are eager to find someone who can step in. 4. They depend on referrals and word-of-mouth. Have you ever sought the services of a pediatrician, an estate attorney, or a life coach? If you are like most people, you didn't start with Google. Rather, you asked friends and family if they could recommend one of these professionals. You used word-of-mouth. That's how we all do it. When hiring a Professional Service Provider or firm, we ask around, hoping to find someone capable that we can trust. Which means that for this population, word-of-mouth and referrals are the primary source of clients (by far). But here again, they've got a challenge. They don't spend money on Super Bowl ads, billboards, or Facebook advertising. That's not how people find professionals, so those things don't tend to work. They get clients one at a time through reputation and relationship. The content you help them create, in the form of newsletters and other things, is a big part of what makes that happen. 5. They know too much. Many professionals suffer from what is known as the "curse of knowledge." They are so experienced, educated, and expert in their respective fields, that it's hard for them to communicate that knowledge to non-experts. That makes content development in particular and marketing more broadly, difficult. That's where you come in, effectively "translating" their expertise into plain language that can be understood by their target clients. Repeating, Predictable Income One of the best things about being in the email newsletter business is that with this model, clients come on board, publish monthly (generally), and keep paying you, month after month, until they say "stop" (which tends to be a long time in the future). I've had three clients stay with me for more than 15 years, another two for more than 10, and several between five and 10 years. And every time they publish, I get paid. Can they leave? Absolutely. But they tend not to. And even when they do, it doesn't all happen at once. As a result, my monthly income is extremely steady and predictable. Compare that to doing project-based work. Even if you have a large client or two, when one leaves or the engagement ends, the money stops, and you're out looking for more again. Having several newsletter clients smooths the bumps and relieves you from always chasing the next dollar. The Front Door to Much More There is another huge benefit to the subscription model of newsletters, one that I didn't realize at first — I interact with each of my clients several times a month: developing the topic, writing the newsletter, formatting the final draft, discussing the results. I am always top of mind. Which means that anytime they have a need for something involving words, I am the logical choice. Remember, these individuals and small firms don't have any in-house marketing support. So when they need help with a website, special report, social media, presentation development, podcast, e-book, or anything else that requires quality writing, they look to me. They don't put these other projects out to bid or shop them around in any way. They ask me if I could do X, I suggest a fee, and if they are satisfied with that, we move forward. It really is that easy! The model is simple: the newsletters are published on a regular schedule, providing predictable income. The one-off writing projects pop up from these existing clients, adding variety to your work and plenty of additional revenue. Fun, Interesting, and Lucrative I can't imagine a better way to earn a good living as a writer than specializing in email newsletters for professional service firms. Your income will grow as your stable of clients expands, and the predictable, steady pace of work removes the feast or famine nature that is so typical of freelance work. As you spend more and more time with your clients over the months and years, you will develop strong, enjoyable relationships with people who come to depend on you to grow and improve their respective businesses. To get started on the path to steady, reliable income working with clients you enjoy, you just need a little training. So in my [all-new self-paced program](, I share with you everything that I've learned over the past 22 years … Everything from setting up your writing business … to landing clients … to mastering that ONE writing skill virtually every professional in this niche needs … And much, much more. Everything you need to have your own "monthly paycheck" writing business is "in the program!" [Check out the program here]( — plus some very special bonuses I've put together for you … all at special launch pricing you won't see again! What's Hot at AWAI … 👉 [Grab our new program, How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market … today. Don't miss the groundbreaking launch price!]( 👀 [Join us TODAY at 11 a.m. ET for our first FREE Pre-Bootcamp Session: Connecting with Confidence for Your Copywriting Career!]( 😎 [Five writing projects that pay $1,000 or more … and can be completed in just one weekend!]( 😄 We LOVE seeing our members succeed! [Check out their success stories]( if you need a little inspiration to get started. 🙌 Check out the all-star lineup of powerhouse speakers set for AWAI's 2023 Copywriting Success & Getting Clients Bootcamp [here](! Bootcamp Brings $100K Starter Year for Florida Copywriter "Just like everybody, I wondered if it would do me any good to go to Bootcamp. Could I really get a job from going?" AWAI Success Susan Nickerson said. "It wasn't easy to go into a group of people I didn't know, but everyone at AWAI is very friendly. And turns out, it paid for itself many thousands of times over. I gained two clients from submitting my first Bootcamp assignments." Check out Susan's journey [here](. If you're not yet signed up for this year's Bootcamp, don't miss your chance to grab a seat — and at the lowest price you'll see. [You'll find all the details here!]( Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training: Make Money Writing for Professional Service Providers [Inside AWAI Loyal Clients Who Pay Writers Month After Month] Wednesday, June 21 at 1 p.m. ET 👇 [Access Instructions Here]( Get $419 Toward AWAI Programs and Events This special "loophole" lets you start building free Alliance Dollars you can spend on any AWAI program or event you like. Best of all, the longer you participate, the more free money you'll earn to put toward advancing your career! [Check this out …]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Copywriter — Dynamite Jobs Full-time, Remote (U.S.) We are looking for a copywriter to create and edit copy for automated email sequences (aka flows or drips) and campaigns (aka broadcast or newsletter) on behalf of growing American e-commerce businesses. --------------------------------------------------------------- Marketing Content Writer — Smith & Associates Full-time, Houston, TX This role works collaboratively with our content, communications, and graphics teams to create engaging written content for global internal communications and various marketing materials, including website copy, blogs, newsletter and byline articles for external publication, press releases, ads, white papers, case studies, fact sheets, and email campaigns. --------------------------------------------------------------- Copywriter — Calzedonia Group Full-time, Hybrid (NY) Responsible for the execution of copy across the below channels: Digital (e.g. website content copy, website product copy, newsletter copy, and digital paid media ad copy); Out-of-Home Advertising; In-Store Materials & Window Posters. --------------------------------------------------------------- Trouble viewing this email? 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