[AWAI](
WEEK IN REVIEW
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July 17 – 21, 2017
Hi {NAME},
Check out these stats:
- According to eMarketer, "U.S. digital video ad spending is on a faster growth track than previously estimated. It will grow at annual double-digit rates into the next decade, reaching $22.18 billion in 2021."
- Invisa reports, "In 2017, online video will account for 74% of all online traffic."
- According to a survey conducted by Animoto, 73% of consumers say that they are more likely to make a purchase after watching a video … and 96% found online video useful in helping them make a decision. 93% percent of consumers report using videos post-purchase to help them make the most of their purchase.
- More from Animoto — 80% of video watchers will happily share the video they are watching if that is an option … especially if the video is educational, funny, or inspirational.
- Cisco projects that in five years, 80% of online content will be video.
- Email marketing campaigns that use video increase click-through rates by as many as three times.
I hope you're getting the picture.
Video Sales Letters are here to stay. And as million-dollar copywriter Clayton Makepeace — a pioneer of the Video Sales Letter — will tell you, "they just continue to grow in use and importance."
You need to be in on this too!
That's why on Tuesday at 3:00 p.m. ET, Clayton's going to show you …
"How to Write a Great Video Sales Letter in 17 Simple Steps"
Your price: FREE!
During this exclusive online training event, Clayton will teach you:
- How to create a video sales page that can quadruple response — and your royalties, too!
- 6 reasons why video sales pages typically generate $4 in sales for every $1 static sales pages produce …
- How to write a great video sales letter in 17 simple steps …
- 9 Rules of Thumb for creating bigger winners, more often …
- And much more!
Plus, he'll open up the lines for a special Q&A where he'll answer your questions LIVE.
Simply [click this link]([](/signup/video-sales-letters/) to reserve your place and we'll send you an all-access pass for this exclusive FREE Video Sales Letter training with Clayton Makepeace!
Have a great weekend,
Katie Yeakle
Executive Director, AWAI
P.S. Early Access for Week in Review readers only —
On Monday, we'll be offering our very popular Secrets of Writing for the Health Market for a full $200 off. But, as a Week in Review reader, you can get in early.
Health and Wellness is such a huge market for copywriters, I'd hardly even call it a "niche" anymore.
The $3.72 trillion global Wellness industry is more of an umbrella for other niches, like …
- Beauty and Anti-Aging
- Healthy Diet and Nutrition
- Weight Loss
- Fitness and Mind-Body Wellness
- Preventative and Personalized Medicine
- Alternative and Complementary Medicine
- Spa Industry
- Workplace Wellness
- And more …
And that's not even including mainstream health markets like pharmaceuticals, hospitals, and treatment facilities.
Every one of these specialty niches is a thriving, billion-dollar industry on its own. They're all growing fast … some as much as 10% every year.
And they all need copywriters who know how to connect with their customers.
With Secrets of Writing for the Health Market — our specialized training program — you can position yourself to be an in-demand health and wellness copywriter.
[Click here to get started and save $200.](
What's Trending This Week
[Copywriting Bootcamp on Pace to Sell Out in Record Time](
If you're thinking about going to Bootcamp, sign up now before it sells out. Register here to secure one of the remaining spots …
[Focus on this 9-Step Blueprint and Get Paying Work Sooner](
In-house copywriter Tim Matassa tuned in to our latest Inside AWAI call and came back with some great insight on how you can reach copywriting success faster. Read his experience here!
Last Chance to Save $600 On AWAI's Copywriting Bootcamp and Job Fair
Turn your dreams of making a great living as a writer into a reality at the copywriting event of the year. At AWAI's FastTrack to Copywriting Success Bootcamp and Job Fair some of the world's best copywriters and marketers are coming together in Delray Beach, Florida with one goal in mind: To transform you into a well-trained, highly paid copywriter. This is the one event you need to attend to give your copywriting career the kick-start you've been looking for. But don't delay! Our $600 early-bird discount expires on July 31st at midnight.
[Register Now and Save $600.](
Writer's Inspiring Writers
"Excited? Are you kidding me? I'm THRILLED and can't wait for this year's [Bootcamp](! It's going to be an amazing 20th Year Anniversary of LIVING the Copywriter's Life. And I'm going to help kick it off with a Keynote Speech on 'Celebrating YOUR Success EVERY Baby Step of the Way!' Gonna wear my PARTY shoes!"
~ Carline Anglade-Cole, Bootcamp 2017 Keynote Speaker
Editors' Picks
[How I Got My Boss to Pay for My Copywriting Training and Writer's Life](
By PAM FOSTER
Dreaming of the writer's life? Get your boss to pay for your training! And become a more valuable asset to your company at the same time.
[This Trick Will Get Your Brain Working Smarter and Make Writing One of the Easiest Things to Do](
By MINDY McHORSE
You need to focus and have intensity to become a better and more efficient writer. This little trick lets you achieve it all at once.
[The Highest-Paying "Short Copy" Gig in B2B](
By STEVE SLAUNWHITE
Business-to-Business (B2B) expert Steve Slaunwhite found a project you can complete in half a day — and command top fees for writing. He reveals all here.
[An Easy 5-Step Email Copywriting Formula](
By STEVE SLAUNWHITE
B2B companies do a LOT of email marketing — creating big demand for writers. And Steve Slaunwhite's email copywriting formula makes writing winning promotional emails easy …
[What Clients Look for in a B2B Copywriter](
By STEVE SLAUNWHITE
One of the easiest ways to create recurring monthly writing income is to become a B2B copywriter. Here are six foolproof guidelines for getting started.
[Why Email Copywriting Pays 300% More](
By STEVE SLAUNWHITE
Quickly boost your writing income with a B2B copywriting project that typically pays three times more than the others.
[Networking Tips That Work … Even If You Think You Hate Networking]([](
By HAYLEY MICHAELS
If the idea of networking makes you want to hide, don't give up on it just yet. Try these great networking tips for anyone who usually hates networking.
This Week's Videos
[Writing Prompt: Write a Vacation Postcard](
In this exercise from Christy Goldfeder, get your imagination going and create a picture by vividly describing a vacation memory.
[Get Started Today! 5 Things You Must Do to Ensure Copywriter Success](
There's still plenty of time to reach your goals this year! During this Inside AWAI Webinar and Q&A session, Katie Yeakle and Rebecca Matter provide their best advice for achieving copywriter success this year. And be sure to listen for the lively and extensive Q&A session at the end.
Celebrating Your Success
[AWAI Member Builds Copywriting Business While Living in the Tropics — and Has No Problem Finding Clients](
Tony Boatright is finding plenty of copywriting jobs in paradise … "To finally have the opportunity to have writing as my main focus is a dream come true. I also am living another dream, my dream of running away to the tropics. I had not intended to work, but writing is not like working," says Tony. Learn his secrets so you can duplicate them (even if you're not in the tropics … yet) …
[AWAI Member Kelli Clevenger Reveals How One Thing Gave Her the Confidence to Land Her First Client on the Spot](
Kelli Clevenger tells the story of the one thing that helped her turn a prospect into a first client, and then into an ongoing relationship. According to Kelli, this gave her confidence and made the experience fun. You can read what made the difference here …
Get Paid Writing Projects in the Next 30 Days
Follow our simple 30-day roadmap when you join Wealthy Web Writer and you can land paying projects this month. Quickly set up shop, then use the tools and templates to start connecting with clients. You can earn $2,500 or more from just a few projects. Then repeat the process and watch your income increase month after month.
[Test drive membership for a whole month for just $1.](
New on DirectResponseJobs.com
Spotlight Job of the Week
The editorial team at Valnet Inc. is looking for writers to contribute list-based articles for one of their sites, TheSportster.com. They need writers who are driven to succeed, have a way with words, and keep up with what's trending. If you have an encyclopedic knowledge of sports and want to write informative and eye-catching articles or engage with social media, you can [learn more details here.](
Here are some of the other jobs posted on DirectResponseJobs.com this week. Check them out today.
- [Freelance Wine Copywriter for Good Company Wines](
- [Freelance Parenting Bloggers for Baby Gaga](
- [Email Content Creator for Mondo](
- [Freelance Copywriter for Cobweb Films](
- [B2B Copywriter for Bain & Company](
- [Freelance Copywriter for Rug & Kilim](
Direct Response Jobs is the free Job Board included with AWAI's The Accelerated Program for Six-Figure Copywriting. To find more companies looking to hire copywriters and more, visit [DirectResponseJobs.com](.
Your AWAI Weekly Planner
With so many opportunities to learn going on each week, you can make sure you never miss a thing by staying connected to the [AWAI Calendar of Events](.
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[New Roadmap Tutorial! Running Your Own E-letter: From Building Your List to Making Sales — Why You Need an E-letter](
In this first session of a new Wealthy Web Writer Roadmap Tutorial, you'll learn about the myriad web-writing benefits you'll enjoy when you launch your own e-letter and use it to market your freelance business. From ending the feast-or-famine cycle to generating multiple streams of income, and more … having your own e-letter is a winning strategy.
[Building Your Website in the Virtual Business Building Intensive Session](
VBI members can join Rebecca Matter for the Virtual Business Building Intensive session on building your website.
[Learn Key Tactics for Closing the Sale](
Registered Circle of Success members will learn about closing the sale during Week 1 of the Ultimate Finish class.
July
24
Monday
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[FREE Webinar! Join Clayton Makepeace for a Live Training Session on VSLs](
[Register now]([](/signup/video-sales-letters/)[]( for the free webinar, "How to Write a Great Video Sales Letter in 17 Simple Steps" and learn about VSLs from million-dollar copywriter Clayton Makepeace.
[Discover How to Build the Credibility for Your Product or Service](
Registered COS members will study Building the Foundation of Your Product/Service during Week 1 of Proof & Credibility.
July
25
Tuesday
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[Price with Confidence! Set Your Fee Schedule in the Virtual Business Building Intensive](
Ilise Benun leads a valuable Virtual Business Building Intensive session on how to set your Fee Schedule. Always know what to charge prospective clients.
[Mastering Irresistible Leads Kicks Off](
Registered COS members will kick off their Mastering the Irresistible Lead Targeted Learning with An Overview of Leads: Why Your Promo Needs a Strong Lead.
[Get Motivated with Joshua Boswell](
Keep moving forward! Game of Success members can listen to Joshua on this motivational Simple Path Weekly Call.
July
26
Wednesday
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[How to Sidestep Common Writing Mistakes for Instantly Stronger Copy](
Mistakes happen, but smart writers learn from the mistakes of others and avoid the most common writing errors in the first place. In this live interview, Sandy Franks, AWAI's Advanced Training Copy Chief, joins Wealthy Web Writer members to talk about the things she sees writers do that weaken copy. And, what you can do to avoid these issues for stronger, tighter copy.
[Meet the Most Important Person in Your Copywriting Career](
Registered COS members will learn all about the most important person in your copywriting career during Week 1 of the Secrets Behind the Captivating Headline class.
July
27
Thursday
Remember, you can get all of the details on future events by visiting the [AWAI Calendar of Events.](
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American Writers & Artists Inc.
101 SE 6th Avenue, Suite A
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924
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