Feel like nothing’s working? Try this...

This is the formula for success (it’s just three steps!) [The Writer’ s Life]( June 14, 2023 "Jeff Beck has notes on his guitar that I can't find on mine." – Eric Clapton, Three-Time Inductee, Rock & Roll Hall of Fame Hi {NAME}, I recently saw a snippet of an interview Eric Clapton did before headlining the Tribute Concert for legendary guitarist Jeff Beck. Eric, ranked second in Rolling Stone's list of the "100 Greatest Guitarists of All Time," has been playing guitar for 60 years. Yet he was describing how he would perform a concert himself, and then go home to watch YouTube videos of the concerts Jeff was performing elsewhere the same night. He said watching Jeff not only inspired him to perform better the next night, but he'd also learn something new to try. Eric said it astounded him how Jeff continued to improve and enhance his skills even after playing at the top of his game for decades. Now, you may be wondering why I'm telling you about iconic guitarists … It's because the same thing happens in our copywriting world. The masters not only perform at a high level, they continually improve their performance on each new project. And they learn from each other! Believe me, I've watched Bob Bly taking notes in the Ballroom at [Bootcamp]( when another master is speaking. Bob Bly!! We all know if we want to succeed at something, we should find and follow the people who have already done it. Guillermo Rubio is someone to follow. Guillermo — lovingly called G around here — is one of the most successful copywriters I know. Not just because of his lifestyle or the money he makes. (Don't get me wrong — he has rocked both of those in spades.) And not because everything he writes is freaking awesome and requires very little editing. (Which is also true.) But because of how he got to where he is today. I've had the privilege of working with dozens of copywriters, including many of the industry's top ones. But I would choose to work with G every day of the week. He's one of the best investments I could ever make (which is what a good writer is!). Today, I've asked him to share how he got here … You'll see it didn't come easy at first. But now his formula for success is well defined … A formula that can be followed by anyone, at any time, to achieve true — and lasting — success. Plus, right now, YOU have an opportunity to learn directly from G. We've opened the doors to his [Ultimate Email Copywriting Mentorship & Certification](, which will give you a solid foundation in writing email marketing campaigns that companies will typically pay $3,000 and up for. Spend just a few weeks with G, and he'll show you the ropes … and give you the exact system and process he uses to write email campaigns that generate tons of revenue for his clients and for which he gets paid extremely well. G says writing emails has certainly kept him busy for the past few years — and when you learn from him, you can be the same. [Check out the details of his Email Certification training here.]( The doors will be closing soon. To your success, Rebecca Matter President AWAI LAST CHANCE: Freelance Writing Is HOT According to the most comprehensive survey of the US independent workforce, "Freelancing in America" study: "60% of freelancers who left their full-time job now make more money as a freelancer. And get this: of those who earn more, 78% indicated they earned more freelancing within a year or less." Becoming a well-paid freelance writer can happen FAST if you follow the right steps. All you need are basic skills to charge professional fees as a writer in a matter of hours. [We'll do it together — here!]( 3 Steps to Get Unstuck and Build Your Writing Success By Guillermo Rubio [male freelance writer typing on laptop] If you're at a place where you feel like you're stuck — where nothing you seem to do is working to move your writing career forward … Or you're realizing you're nowhere near where you wanted to be at this point in the year … Or if you absolutely know you want to live the writer's life, but you just can't seem to get any traction going … … you're not alone. I've been there. Way back in 2002, I received a letter from AWAI. It introduced me to the idea I could write from home … make great money … and have complete control over my life. I wanted that. So, I bought the course they were selling. I received it in the mail (remember, this was 2002!) and got through maybe the first section or two. And then … Nothing. A year went by … I wasn't living the writer's life. But I still wanted to. Two years went by … I had the same New Year's Resolution — "This time I'm going to become a freelance copywriter and get paid big bucks to work from home!" Three years came and went — again, nothing (but I still had the dream!). Ultimately, it wasn't until six years had passed that I got unstuck. Today, I want to share with you the three steps of how I did it — and what you can do to gain some real momentum, so you can FINALLY make your dream to be a high-paid writer a reality. Step 1: COMMIT. At the risk of being too obvious, I'm still including this first step because, well — it's absolutely necessary. During those six years, I was working three jobs. I was tired of it. And I wanted out. Pain has a great way of moving you to action. And it certainly did for me. So that's when I finally decided to commit. I mean, I truly committed to making this copywriting dream happen. You've got to do the same. Tap into whatever you can deep inside of you. Drum up whatever emotions you can muster that will get you to that point of, "ENOUGH IS ENOUGH! I'm changing this!" Step 2: "Break the Habit of Being Yourself." I titled this step after Dr. Joe Dispenza's bestselling book. If you want radical and positive change in your life, you can't do it being the same person you've been up to this point. And ultimately, who we are is often a product of what we think and do habitually. So, in order to effect true change, you've got to "be" a different person. Author and speaker Mike Dooley encapsulates this concept beautifully, saying: "To begin living like you've never lived before, begin living like you've never lived before." For me, that meant no longer letting that copywriting course sit on the shelf. Every day, I pulled it out and went through it. I started reading everything I could on the subject. I copied a LOT of letters out by hand, as well as doing other exercises to learn the craft. I was behaving in a radically different way from who I'd been the last six years. And ultimately, this is how I ended up landing AWAI as my first real copywriting client. Because I was willing to get out of my comfort zone, and stop being the old me. For you, it might be to start reading and studying one piece of great copy per day. Maybe it's to finish that course you started. I can't emphasize it enough — "To begin living like you've never lived before, begin living like you've never lived before." What you need to change will probably be different from what I had to. But if you're honest with yourself, you know exactly what things need to start changing. Step 3: Start Small One of the reasons I put off learning how to write copy was because I was trying to bite off WAY more than I could chew. Back then, learning how to write sales letters was THE way to "make it" as a copywriter. So that's what I did. But I was trying to master it all at once. What helped was to start taking it section by section — learning how to write headlines. Then, learning how to write leads. Then, learning how to write a guarantee … and so on. However, if I could go back in time, I would make it even easier on myself. I'd forgo starting out with sales letters. Instead, I'd focus on learning how to write great emails and email campaigns. And I'm being a bit biased here ([since I now teach how to do that for AWAI]() — I recommend you start with email. You can still learn how to write bigger projects later on, like sales letters or white papers, or whatever else your heart desires. But if you're stuck and haven't achieved your goal to live your own version of the writer's life — let go of the other stuff, just for now. Instead, focus on emails. They're such a great way to really level up your writing. Every subject line is like learning to write a headline. Every opening sentence to an email is like learning how to craft a great lead. Getting someone to click is a lot like trying to get someone to make a purchase. In short, it's like a "mini" sales letter that's designed to get someone to click the link at the end. Yet because they're far, far shorter, it's way easier to learn and get the deeper, persuasive principles that are at work. As well, they aren't anywhere near as intimidating as having to write a 16-page letter! Instead, most emails are about 150-500 words, tops. Because they're so short, you can get a LOT of practice writing them. As a result, they will naturally "level up" your skills for the other projects. It's what happened for me. Once I learned how to get good at writing emails and email campaigns, my sales letter writing improved as a byproduct. Plus, emails are a great way to start because it's far easier to land clients. They're more willing to work with newer writers and give you a shot when it comes to email. Not so much with sales letters, since there's a lot more at stake. Oh — and as far as "breaking the habit of being yourself" — emails are a great way to do that too … They help you build confidence in your skills as a writer much faster, so you can start "seeing" yourself as a true professional writer. The pay is great too and there's a lot less pressure. You don't have to make tons of sales or beat a control. You just have to get someone to open the email and click the link! By the way, if you'd like to take my advice and "start living like you've never lived before," I recommend you take my [Email Certification]( training. I'll mentor you in how to write winning emails clients are happy to pay for, I'll give you personalized feedback, help you build a portfolio of samples, and guide you in how to land paid writing assignments. Plus, you'll have a chance to get Certified. You'll master this writing specialty in just a few weeks, and be "unstuck" and poised to be extremely busy. [You can get all the details by going here.]( No matter what you decide … please, just remember: - Make a real commitment to change. - Break the habit of being yourself. - And start small (Rome wasn't built in a day, after all). Follow those three steps and I promise you you'll finally "make it" as a copywriter, like I did. Actually, you'll make it faster and easier than I did! What's Hot at AWAI … 👀 [Grab our Email Certification Program and become an EXPERT!]( 🍨 [I Scream, You Scream, We All Scream for … Email!]( 💰 Yes, you CAN make money writing emails. [Read how here.]( 🤩 [Former barista conquers fear, triples income.]( 🙌 Have you signed up for this year's Bootcamp? If not, don't miss your chance to grab a seat — and at the lowest price you'll see. [Go here today!]( Jessica's secret to earning $10K in a month within her first year of copywriting … [Living the Writer's Life Jessica McKay] When the pandemic hit in 2020, Jessica McKay realized she had to make a career change. So, she pulled out her copy of AWAI's Accelerated Program for Six-Figure Copywriting. It had been gathering dust on her shelf for the past several years. Within days, Jessica had her first client — a $1,700/month retainer. She was still working for that client over a year later, and earning $3K per month for writing five emails per week. Read more of Jessica's story [here]( and [here](. And discover how you could be earning $3,000, $4,000, $5,000, or more per month on retainer from writing emails [here](. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Attend the Copywriting Event of the Year! Your Bootcamp registration includes THREE FULL DAYS of learning what's working today from the most in-demand experts in the industry … Getting firsthand insights that will give you clarity and direction on how to build your business … Making connections with people who can help you grow and succeed … And having a ton of fun!! PLUS, you'll get FREE admission to our post-Bootcamp event: FastTrack to Copywriting Clients! [Get The Details Here]( Loophole! Thousands of up-and-coming copywriters have discovered a "backdoor" way to access thousands of dollars' worth of professional content, live learning events, paid projects, premium writing tools, and more … And it needn't cost you a dime! [Find Out What It Is Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Marketing and UX Copywriter — Rocket Lawyer Full-time, Remote Deliver high quality content from concept to production across all channels, including paid, organic, email, and product UX. --------------------------------------------------------------- Copywriter — Turf Distributors Full-time, San Diego, CA If it gets written, you own it — focus on brand voice, PPC, organic social media, email marketing, product pages, landing pages, sales letters, press releases, emails and drips, print collateral, magnets, and funnels. --------------------------------------------------------------- Sr. Copywriter-Pharma — MERGE Full-time, Trenton, NJ Write copy for print ads, digital marketing (social, mobile, email, online banners, etc.) website, direct response, and video. --------------------------------------------------------------- Trouble viewing this email? 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