Check out these well-paid writing opportunities in demand today [The Writer’ s Life](
May 30, 2023 "I know it's cliché to say, 'When you do something you love you never work a day in your life.' But it is true: When you do something you love, life gets to be a little bit easier and enjoyable. So I just want people to follow their dreams."
—Tika Sumpter Hi {NAME}, Our Memorial Day Sale is always extremely popular with members who've had their eye on certain programs and were waiting for the lowest prices. If that sounds familiar, now is your chance! But today's the last day for you to grab our most popular training programs at up to 90%! [So check out the full list now.]( Don't miss out! The Sale includes foundational programs like The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter. It has everything you need to become a skilled, in-demand copywriter in just four weeks with hands-on experience, a professional portfolio of samples, and help landing paid assignments. (You'll save 60%!) And our hugely popular resource for finding clients, Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between. (You'll save 90% today!!) Now today, I also want to shine a spotlight on our B2B self-paced training programs (also on sale!), simply because the opportunity as a B2B writer is so HUGE. Business-to-Business (B2B) — writing for companies who sell to other companies, instead of to consumers like you and me — can seem mysterious to new aspiring writers … But B2B is EVERYWHERE. Tech, medical, office supplies, communications, finance, beauty products, pet supplies, infant safety … almost any industry you can think of likely has numerous B2B companies selling in it — which means LOADS of opportunities for writers. And besides the huge variety of industries in B2B, there's also a big variety of projects B2B marketers need written … Articles, blogs, case studies, white papers, video scripts, emails, social media messaging … it's all here, along with a lot more. But here's the kicker … Companies in B2B expect to pay professional fees for all of them. (You can make $800-$1,250 per day — even if you're just starting out!) To give you an inside look at the kind of projects you could be doing as a B2B writer, AWAI Success Tammy Powell is here today to reveal seven projects B2B clients are asking for right now. Tammy has combined her love of writing with her career as a veterinarian and now she's happily writing for the pet industry. #Win-win 😊 Whatever your interest … whatever writing specialty you'd like to start with … you can make good money as a writer. And remember to [check out our Memorial Day Sale]( — and get up to 90% on our popular training programs. It's your LAST CHANCE! To your success, Rebecca Matter
President
AWAI LAST CHANCE:
SAVE UP TO 90%! What do you need to finish this year strong? Land more clients? Learn a new well-paying writing skill? Make your first $1,000 as a writer? Whatever it is, we have the perfect program to help you do it. And it's on sale right now as part of AWAI's Summer Sale. But the deals end today … So, if you want to make the most of the last few months of 2023, NOW is the time to grab what you need. [Save up to 90% here.]( 7 Things B2B Clients Are Asking For
By Tammy Powell [Writer working on laptop assisted by a cute puppy] B2B (Business-to-Business) copywriting is open to everyone, including new copywriters, as well as experienced copywriters looking to expand their opportunities. B2B clients are often great to work with, especially if you've declared a niche. They appreciate someone with knowledge in their industry, and they are willing to pay more for that expertise. Fortunately, just about every industry has a B2B side. Contrary to a common misconception, there's much more to B2B than just tech companies. B2B can also be found in a variety of industries, everything from medical, hospitality and tourism, building materials, manufacturing, transportation and logistics, office supplies, communications, finance, and many more. For example, I write in the pet and veterinary space, which has a B2B side and a B2C (Business-to-Consumer) segment. I have an assortment of clients, and I write a variety of content and copy projects for them. Just to give you an idea of what you'll encounter as a B2B writer, here are some of my most in-demand B2B copywriting projects right now … 1. Blogs and Articles Blog posts and online articles are definitely my most requested type of B2B copywriting project. This is probably because so many businesses have recognized the need for content marketing. The goal of content marketing is to provide valuable information to prospects, rather than focusing on an aggressive sales message. By publishing content, a business establishes itself as a trusted authority in their niche or industry, which is a good long-term strategy for building relationships with potential clients. So if you prefer to write interesting, informative content rather than sales materials, content marketing may be a good fit for you. Some of the topics I write about are directly relevant to a company's products or services — for example, writing about veterinary equipment for a company that sells the equipment. Other topics are not directly tied to the company's offerings. For example, I might write about work-life balance for a teleradiology company. When choosing topics, the common thread is that the subject matter is relevant to the concerns and interests of the target audience — in my case, veterinarians. So whichever niche you choose, you can be creative and have fun suggesting topics you know would be of interest to someone in your industry. Fees for blog posts (or online articles on a client's website) range from $100-$800 per post, based on experience and post length. I also offer a bulk discount for clients who provide regular work, such as weekly blog posts for an extended period of time. Find out more about blog writing here: [How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success](. And learn more about writing content for the B2B market here: [Crash Course in B2B Content](. 2. Emails Emails are another type of project for which many B2B companies have a huge need. In my experience, some B2B clients might only need a single email or two, while others may need a whole autoresponder series to follow up with lead-generation efforts. Also, I've had some B2B clients reach out to me to edit and strengthen their current emails, making them more relevant to the concerns of veterinarians. For emails, persuasive copywriting skills are important, as is the ability to capture and hold a prospect's attention. Having knowledge and experience in a niche is a bonus, too, as I mentioned. B2B clients will often search for copywriters in their industry. Fees range from $200-$1,500 for a single email, and $100-$1,000 per email in an autoresponder series. This range of fees is based on email length and purpose (generally, fees for sales-oriented emails will be higher than content-based emails). Find out more about writing emails here: [How to Write High Impact Emails](. 3. E-newsletters This project combines skills from the first two project types I listed: articles and emails. It's content sent in email form, although there may be a sales-oriented section, too. Some clients may want a single article per newsletter, while others want several articles/types of content and formatting. So, be sure to clarify what the client wants — to meet their expectations, and to be sure your price quote is appropriate. I primarily provide weekly, single-article newsletters. These start as blog posts the client publishes on their website. Then, for each article, I add on supplemental copy (email subject lines, a short introduction, and an "Editor's Note" that is more sales-oriented) for an additional fee. This arrangement is mutually beneficial. It allows clients to use the content as both a blog post and a newsletter, and it bumps up my usual article fees. Common fees for newsletters are $500-$1,000 per issue, plus a consulting or setup fee of $500-$1,500 at the beginning. This may vary depending on length and complexity. For me, I charge my usual blog post/article fees, plus an add-on fee for the supplemental copy that allows my clients to adapt the posts into a newsletter. Find out more about writing e-newsletters in this resource: [How to Write Engaging E-newsletters: Earn Ongoing Income by Turning Casual Prospects into Devoted Customers](. 4. Web Pages Nowadays, it's hard for any business to thrive without a user-friendly website with high-quality content. I believe this became even more relevant once the pandemic forced a lot of companies to do more business online than ever before. If you're new to web writing, there are a lot of different ways you can get involved. My most commonly requested projects are homepage content and FAQ pages. Other common examples include general website pages, landing pages, and product pages. Here are some fee ranges for common web writing projects: - Homepage content: $500-$1,500
- General web pages: $250-$1,000 per page
- Lead-generation landing page: $500-$2,000
- Product/service pages: $100-$500 per page
- FAQ page: $500-$1,000 (Tip: Find out how many questions will be on the FAQ page, and consider charging a fee per question if there are a lot of them.) 5. Case Studies What's a case study? It's a short "before-and-after" story, describing how a business solved a particular challenge with their product or service — and what the results of solving that challenge were. Case studies are normally about two pages in length, around 800-1,200 words. They follow a proven formula, so they're easy to learn and write. You can write a typical case study in a day or less. Yet you can charge $1,250 to $2,000 each. That's a healthy income! Typically, clients who use case studies need them written year-round, which means ongoing work for you. (For example, [AWAI paid a case study writer to write over 50 of them](.) B2B companies use a lot of these to show how their products were valuable in real-life applications and to set themselves apart from their competition. (Case study writing can also lead to writing white papers, technical articles, how-to articles, blogs, and much more.) Learn more about writing case studies here: [Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories](. 6. White Papers White papers are the most overlooked projects in the writing world, despite paying upward of $1,000 per page! White papers are typically 6 to 8-page "research reports" businesses use to demonstrate how their products or solutions solve real problems businesses have. White papers are also a way for B2B businesses with more complex products — like technical medical devices, high-level software, and manufacturing equipment — to "demonstrate" their utility … and show how their solutions stand above the competition in a non-salesy way. These formulaic reports are needed by hundreds of thousands of companies in every industry, with 91% of them calling white papers "one of the two most influential marketing tools" in their arsenal. Learn more about writing white papers here: [How to Become a Professional White Paper Writer](. 7. SEO Web Writing SEO stands for Search Engine Optimization, and it's the strategy of including relevant keywords and phrases in online copy to make it show up higher in search results. This in-demand skill can be extremely lucrative for copywriters who want to specialize. But there are also ways to get started on a smaller scale. For example, many of my B2B clients give me a specific list of keywords or phrases they want me to include in blog posts, based on their own research or consultation with an SEO specialist. This could be as simple as a key phrase or question they want me to base an article around. Or, it could be as complex as an entire keyword report with guidance on what to include, and an SEO "analyzer" program where I plug in my article and get an SEO "grade" with suggestions for how to improve it. Either way, it's kind of fun — like putting together a puzzle, trying to figure out how to best include keywords in a way that's natural to the article. Fees for SEO copywriting could include: - Keyword research and strategy/report: $500-$1,500.
- Upgrading existing copy to include relevant keywords: $100-$200 per page.
- Writing SEO-friendly new copy for web pages or blog posts/articles: Upcharge 10%-20% from your usual rates (be sure to mention you can include keywords, so the client understands the value they are receiving). To learn more about SEO copywriting here: [How to Become a Go-To SEO Content Writer: Get Paid to Write Discoverable Online Content](. Getting Started in B2B Copywriting While there are some differences between B2B and B2C, most of the copywriting skills you've already learned (or are interested in learning) are in demand for B2B companies. So getting started (and getting that first paycheck) may be quicker than you think! To find clients, I recommend reaching out to contacts in your industry. Someone you already know might be your first B2B client! This is common because these contacts already trust you and know you are knowledgeable in your niche. LinkedIn is also an excellent place to connect with potential B2B clients. According to a recent study on SalesIntel, 97% of B2B marketers use LinkedIn, so you want to be where your potential clients are! Update your profile to include B2B copywriting services and your niche, so potential clients can find you by searching for those terms. Plus, in my experience, many B2B clients are "keepers" — meaning once they find a copywriter they like, they'll stick with you for years and never haggle on price because they know how valuable your services are. For the foundational program that teaches you everything you need to know to succeed as a B2B copywriter from marketing your services to writing copy and everything in between, check out [Modern B2B Copywriting]( by B2B expert Steve Slaunwhite. Most of the specialized, self-paced training programs you could use to help you get started are on sale right now with AWAI's Memorial Day Sale. [Check out the full list here.]( What's Hot at AWAI … 🔥 Ends Tonight! [Our BESTSELLING programs are up to 90% off here!]( 😩 Do you feel stuck? [Check out some of our bestselling programs that can help you achieve your goals.]( 👉 New to getting paid to write? [Here's a short guide to the basics.]( 🤩 [Nurse-turned-copywriter finds the flexibility to care for family.]( ⏰ ENDING SOON: The Writer's Life Ad Writing Contest ends tomorrow but there's still time now to submit an entry. A ticket to Bootcamp (a $2,495 value) will be awarded to three winners. [Check out the guidelines today.]( Super–Early Bird:
Register for Bootcamp 2023 for only $299! [Bootcamp 2023] Your registration includes THREE FULL DAYS of learning what's working today from the most in-demand experts in the industry … Getting firsthand insights that will give you clarity and direction on how to build your business … Making connections with people who can help you grow and succeed … And having a ton of fun! PLUS, you'll get free admission to our post-Bootcamp WEEKLONG job fair … Where you can connect with companies and marketers who are actively looking to hire writers. [Register today and save $1,000.]( Always keeping busy … [Social media post about having several article writing projects going on] Congratulations, Steve! You're such an article writing machine. 😉 It's so exciting to know how far you've come, Steve. Keep up all the great work — and the enthusiasm! You're an inspiration. For more on how Steve went from "caged" employee to writing freedom, [check this out]( … Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! CLOSING:
Now Accepting New Members Your new life as a well-paid and in-demand writer is just one click away … A life that offers freedom, lots of fun, no more money worries, and so many unique, high-paying writing opportunities. But the clock is ticking … The discounted new-member pricing disappears in a matter of hours! [Get it before midnight tonight!]( Free Training:
"Show Me the Money!" When it comes to living the writer's life, you need to know how money works … So on Friday, June 2, at noon ET, Rebecca Matter, president of AWAI, is going LIVE to show you everything you need to know about making money in this industry. From how to make it quickly … to how to make more of it … to how to secure royalties and retainer deals … no stone will be left unturned! [Click here to register now.]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Sr. Copywriter — Fabletics Full-time, El Segundo, CA The ideal candidate will have a mastery of both short- and long-form copywriting, with the ability to take complex concepts and craft them into compelling brand stories. --------------------------------------------------------------- Copywriter — Creative Circle Full-time, New York, NY Write/edit marketing and advertising copy, following their voice and tone, across a variety of channels including print, digital, video, and social. --------------------------------------------------------------- Writer/Editor — Harvard Business Publishing Part-time, Boston, MA In partnership with learning designers, you will research and synthesize existing HBR content into quick, practical activities that learners can do to boost their skills and improve their on-the-job performance. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute
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