Writers: grow your income quickly with this skill

Take advantage of the opportunities for SEO copywriters [The Writer’ s Life]( May 5, 2023 "When life gives you avocados, make guacamole!" – Anonymous (probably for a reason 😃) It's Cinco de Mayo, {NAME}! We're ready for tonight's Fiesta de Matter, with the fajita and margarita makings close at hand. But first, there's another opportunity that's close at hand for aspiring writers and experienced pros. And I really mean 'at hand.' Because odds are, you've got a mobile device handy to you right now. And besides the home for text messaging and social media apps, your mobile device has become an information resource, encyclopedia, and "Yellow Pages." Because throughout each day, you grab your phone to discover the answers to pressing questions. And the faster you get your information, the happier you are. (We're all like that!) So there's power in getting the information you want quickly and easily. That's where Google comes in … because every day, more than 8.5 billion searches are done by people looking to solve four problems: - I want to know, - I want to go, - I want to do, and - I want to buy. These are called "micro moments" and they create opportunities for businesses to attract new customers — for FREE. But in order to take advantage of the opportunities, companies need to "show up" high in the search results … And right now, Google has the power to make a business visible to potential customers — or invisible and struggling to get any site traffic at all. With over 99,000 searches taking place per second on Google, businesses that can make the top of the search results get nearly 70% of the clicks. No wonder those same businesses are planning to spend more than $77 BILLION on SEO services in 2023! There's plenty of money to go around … and businesses pay big fees to specialized writers who can help them appear at the top of those all-important search results. In fact, the majority of "writing" jobs now require this skill. ([I explained more about it here.]() AWAI Success Andrew Murray is here today to talk about this specialty, the value of SEO copywriting, and how you can grow your income quickly with this skill. If you'd like to take advantage of the opportunities for SEO copywriters, now is the time … Digital Marketer Russ Henneberry has just announced that he will be training a small group of writers how to become an in-demand writer in this field … And then coaching them on how to land those all-important first few clients. At the end of the training, you'll also have the chance to become a [Certified SEO Copywriting Specialist](, so potential clients will know you have the goods — and will happily pay you the high fees expected for this type of work. [>> Go here now to see exactly how Russ will guide you from zero to well-paid writer in a matter of weeks.]( Have a fun day and a great weekend, Rebecca Matter President AWAI LAST CHANCE: You Get It All for Just $249 $49!!! Until midnight, you can get our popular Writer's Starter Kit … [Writer's Starter Kit Spread] Including all the tools, templates, resource lists, guides, and fee schedules you'll need to launch and run a successful writing business … And save $200! You'll even get a FULL YEAR to put it to use, completely risk-free. [Grab The Writer's Starter Kit now!]( How to Grow Your Income Quickly as an SEO Copywriter By Andrew Murray [laptop setup to research on Google] A long time ago, digital marketers had a problem. How would users find their web content? And how could they rank higher than their competition? If their content wasn't in the top of the Google search results, then no one would see it. Enter SEO, or Search Engine Optimization. Web content writers started incorporating keywords into content … trying to match the actual words and phrases people were typing into the search engine query box. The incorporated keywords helped search engines better understand what the content was about. This way, it was more likely to appear at or near the top results from a search query. They were optimizing for the search engines. SEO was the only way to ensure your content would show up in a search query. Smart digital marketers understood this and used SEO accordingly. Then SEO fell out of favor … Becoming Lazy Google and Facebook arrived, quickly eliminating the competition in their respective markets. Google controlled online searches and Facebook controlled social media. Digital marketers knew they had to be visible on Google and Facebook, otherwise they couldn't compete. Google and Facebook knew they had this power too … So, Google and Facebook began offering advertising space at low prices. Digital marketers bought huge chunks of advertising space, assured of exposure to their market. They could simply buy the number one spot on Google or reach a huge audience on Facebook with a relatively small outlay. Digital marketers ignored SEO … it was easier and cheaper to buy advertising space than to optimize for SEO. They turned to the 'dark side' and became lazy with SEO. But then things changed. Google and Facebook advertising costs increased dramatically … to the point where they are no longer cost-effective in many highly competitive markets. Digital marketers are desperate to out-rank their competition. What to do? Well, they're re-discovering SEO as a way to rank in the search engines and harness the force of Google. And SEO requires SEO writers … a huge opportunity for you. What Exactly Is SEO? Search Engine Optimization is a way to show the search engines what the topic of a page is. You add terms related to the page topic. The search engines "crawl" (or analyze) the page and look for signals (or keywords) about the page topic. Then, when a user enters that term or related terms into a search, the search engine (Google, Bing, Duck Duck Go, and so on) will likely present your SEO-optimized page as one of the search results. Let's look at an example of a business paying for rankings vs. one using SEO to rank on the search engines. You'll quickly see how powerful SEO can be to a business. [Example of Paid Ad on Google search results] This is an example of a paid ad. This company (Powertec) markets cell phone signal boosters. They pay Google to rank in the Top 3. How much? They pay Google over $3 every time someone clicks on their ad. Ouch! Now take a look at this. [Example of an organic result on Google search results] My post ranks 6th from the top on the Google search results. I wrote a post about Powertec's signal boosters on my Money-Making Website, Top Wire Traveller-com. It's optimized for SEO. My post ranks at Position 6 at the top of the search results, yet I don't pay a single cent to Google! Now, take a look at the same search term on Bing. [Example of an SEO-optimized post on Bing search results] My SEO-optimized post is in Position 3 at the top of the Bing search results and appears as the Featured Snippet. Positions 1 and 2 are paid ads. They're paying every time someone clicks on their listing. My post is Position 3 and appears as the Featured Snippet and doesn't cost me a cent! All because it's optimized for SEO. The above is a great example of the power of SEO. You can use SEO to rank organically (for free), rather than paying big money to "own" a spot on the first screen. Digital marketers know this now … and they know they need SEO web writers badly. What Skills Do You Need? As an SEO copywriter, you need background knowledge of how search engines work, what makes an SEO-optimized page, how to research keywords, where to enter related keywords on the page, and so on. Don't worry though. [You can easily learn these skills.]( Once you have the SEO skills, you can earn a healthy living by adding SEO web writing to your skill set. Say you've already taken The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter or The Digital Copywriter's Handbook. Well, you already have the skills to be a web writer. Now add SEO to your skills … you'll be paid to write and to optimize content for SEO. That's an easy way to increase your fees and fast-track your writer's life! It doesn't matter what niche appeals to you. All web content needs to be optimized for SEO: - Homepages - Blog posts - Landing pages - Sales pages - Ads - YouTube videos - Product pages - Images - and the list goes on … … digital marketers need their products to appear in online searches. Are you beginning to see why SEO is such a massive opportunity for you? How Can You Take Advantage of the Demand for SEO? Businesses worldwide have websites with hundreds (even thousands) of pages. Until recently, most haven't bothered with SEO … they simply paid to rank at the top in the search engines. Now though, they're scrambling to go back through old content and optimize it for SEO. And you can be certain any new content will need to be optimized as well. They need SEO web writers, NOW! How do you take advantage of this demand? Set yourself up as a specialist in: - optimizing existing copy for SEO, - writing new SEO-optimized content, - or both! Or add SEO to your existing persuasive writing skills as an additional service. Once you learn the SEO skills, you'll be in big demand from digital marketers. You'll be their hero … the "complete package" … able to charge more and open yourself up to an infinite market of digital marketers clamoring for skilled SEO writers. That's why Russ Henneberry just announced some [big news]( … He's offering a limited number of up-and-coming writers the chance to work directly with him and gain the tools and knowledge you need to be a well-paid SEO copywriter. He'll mentor you in this new live training on what businesses need today, and even give you everything you need to start getting quality clients when your training is complete. This is an unbelievable opportunity to become a Certified SEO Copywriting Specialist. [Check it out here.]( What's Hot at AWAI … 👀 Did you miss Monday's Monday Morning Jumpstart? [Catch it here!]( 👉 [What is an SEO content writer and why are they so well paid?]( 🙌 [The SEO Copywriter's secret weapon.]( 🤓 Want to optimize your blog? [Here are nine tips!]( 🎉 Did you hear the BIG NEWS about this year's Bootcamp? [Check out the details.]( 🤩 [Car restorer lands a job as a copywriter with an automotive SEO agency.]( First SEO contract … [Social media post about landing first contract for SEO copywriting] Congratulations on landing your first contract for [SEO copywriting](! Sounds like exciting work, Rose. Hope you enjoy it! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- SEO Specialist — Jobot Full-time, Nashville, TN Develop optimization strategies that increase the company's search engine results rankings. --------------------------------------------------------------- Corporate Marketing Writer — Informatica Full-time, Remote Partner with SEO to ensure copy meets strategic needs for organic visibility without negatively impacting the quality of storytelling. --------------------------------------------------------------- SEO Marketing Manager — Get It Recruit- Marketing Full-time, West Henrietta, NY You'll be responsible for generating quote requests from new customers using organic search traffic and SEO projects, as well as outreach to large brands to obtain valuable backlinks and increase our domain rank. --------------------------------------------------------------- Trouble viewing this email? 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