How 1:1:1:1 = faster writing success

Use the Power of One to make real progress on your writer’s life [The Writer’ s Life]( May 2, 2023 "A waterfall starts as one drop, and look what becomes of that." – Stephen Dorff, as P.K. in The Power of One So much is happening right now, {NAME}! In yesterday's Monday Morning Jumpstart, Ted and Jade talked about the concept of FOCUS — Follow One Course Until Successful. It's a strategy that's been proven to work for countless AWAI members … but like with many strategies, it all comes down to proper implementation. So today, we've got a breakdown for HOW to apply this strategy in your own real-world setting … so you can effectively use the FOCUS formula to launch, build, and level up your writing career. Circle of Success Member Jon Stoltzfus outlines the process you should follow. He calls it his 1:1:1:1 method. You'll appreciate the simplicity and how easy it is to apply in your own life. And Jon is certainly someone to listen to … If you're not familiar, Jon's story is remarkable. After attending Bootcamp in 2014, he made over $1,150,000 in the following six years. And the first few years, he was only writing nights and weekends! From there, his fees and royalties have continued to skyrocket … which seems fitting for a former aerospace engineer, right?! 😉 Jon was able to make huge strides in the shortest amount of time by joining our [Circle of Success]( program at his first Bootcamp. He knew if he wanted to earn enough to replace his job earnings, he would need access to the best training and resources. He also realized it would be a mistake to try and go it alone. He's right — all of that is what [Circle of Success]( is designed to help with. And we've added even MORE programs and benefits than when Jon originally joined! We've amped up the personalized mentoring, we've increased the customized career planning and coaching, and we've added more instructor-led training than ever before. We've also added 10 weeks of onboarding to give you the best foundation, exclusive mastermind sessions, access to our vast library of skill and building-building resources, accountability, feedback on your writing, and much more. There's just too much to mention it all here! ([You can check out the extensive list here.]() Many of our greatest success stories, like Jon's, come from our COS program. I'd love to add your story to that list! The doors are only open for a short time, [so be sure to check this out today](. Then check out what Jon has to say in today's article. He truly believes that anyone who follows an effective process can also achieve great success. His 1:1:1:1 model helped him — and he thinks it can help you too. To your success, Rebecca Matter President AWAI P.S. If you're still looking for a writing niche, I want you to [watch this training](. This is by far the fastest path to an "executive" income as a writer. A few minutes in, we show you how easy it is to earn $5,000+ in a week writing six short, fun projects! This niche is ideal for new writers because the writing is easier … and there's almost no direct selling. [>> Check out the free training here.]( The Copywriting Event of the Year is BACK — IN PERSON!!! [Learn More]( LAST CHANCE: Access Our Brand-New Writing Training for FREE! You'll discover the simple skills behind writing one of the most in-demand writing projects today, and then you'll learn how to package that skill in three different ways — so you can be on your way to earning $300–$800 (and more!) per short project in the fastest time possible. Get immediate access to it for FREE when you become a member of the Barefoot Writer Club — which you can grab today for just $249 (strikethrough) $49! [Grab it before midnight here!]( Use the Power of One to Get Closer to Your Destination By Jon Stoltzfus [Artistic image of gold numeral one on countertop] "The journey of a thousand miles begins with a single step." – Chinese philosopher Lao Tzu When I first started my journey to the writer's life, I fell into a trap that might be familiar to you … I chased a bunch of bright shiny objects, hoping to find "the one" that would jump-start my copywriting career and my income … I bought several different programs from different companies … I tried to start writing in several niches at once … And when I did get my first clients, I juggled too many projects at a time. But the truth is, I saw the biggest leaps in my development and my career when I started focusing on the Power of One. In copy, we talk about focusing on one Big Idea in our promotions. Pick one compelling idea, target one core emotion, and laser-focus your copy on hitting those over and over again. Today, I want you to start thinking about your path to the writer's life with a similar, singular focus. The Ones Model To give credit where it's due, I've borrowed and adapted this model from one of my mentors, Ryan Levesque, creator of The Ask MethodTM. To help his clients and students focus and make real progress, he developed the 1:1:1:1:1 model. In his world, that included steps like having his students focus on one business and one traffic source to start. (I don't want to give away his whole model. 😉) Today, I want to help you develop a similar Ones Model to jump-start your copywriting career. We'll do it by looking at the common mistakes I see beginners making and decide where to focus your efforts. Consider this your personal path to each stage of your writer's life … 1 Niche : 1 Copy Type : 1 Course : 1 Client Let's dig into each a little deeper. Choose One Niche … To Start Those who make the biggest leaps forward have typically focused on just one niche. So we're on the same page, by niche I mean a specific industry … a group of people you can identify and market your services to. By having a niche, you'll know your target audience, you'll stand apart as an expert, and you'll be able to charge more for your services. You'll also be more easily found by marketers! Your niche could be anything from software to wine to green construction products … there are countless options. The best idea is normally to choose something based on your interests or experience. Now keep in mind, a niche doesn't have to be forever. When I first started, I jumped into B2B copy because it best fit my former engineering career and helped me find my first clients quickly. But I always knew I wanted to become a financial copywriter, so that first niche lasted less than six months for me. Then, I fully committed to sharpening my skills for financial copy. I've reached a point now where I can work across multiple niches effectively. You will one day too. But for now, please pick one to get started. (Here's a great Inside AWAI webinar if you need help with this step: [The #1 Easiest Way to Choose a Copywriting Niche and Start Attracting Well-Paying Clients.]() Which brings me to your second decision. Choose One Type of Copy As you get started, don't worry about trying to know how to write every piece of copy. Instead, start by learning how to write one really, really well. Here's an important tip: be sure to choose a type of copy that is widely used in the niche you've chosen. For instance, if companies in your niche send a lot of emails, then you may want to consider that as your first copy project. If you're getting into B2B, focus on white papers or case studies to start, but not both. If you're trying to become a Social Media Specialist, become an expert on one platform to start before adding others. And if you're looking to write for a niche like health or financial, decide early if you want to write long-form sales letters or if you prefer to start with short "collateral" copy like emails, space ads, sales funnel copy, or lead-generation pages. Just like with a niche, you can always do more later, but start with one. Now, once you've decided on a niche you want to write for, and a type of copy you want to start with, you'll have a good idea of what training you need to develop the necessary skills for success. That leads us to … Choose One Course at a Time I'm using the term course broadly here, but it can refer to a foundational program like The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter, to a focused training course, like AWAI's live Certification programs for learning how to write in specific specialties such as SEO, Content Strategy, UX Copywriting, or Sales Enablement. If you're struggling to get started and you do only one thing today, stop chasing the bright shiny objects and pick one type of copy to focus your studies on. If you're just getting started as a copywriter, there's no better place than with The Accelerated Program. It's been the core training program for many AWAI-trained copywriters and was the start of my journey too. The persuasive writing skills you'll learn will help you, no matter what your specialty. Or choose one of AWAI's "how-to" programs, and focus on how to write emails, blogs, newsletters, UX copy, video scripts, or SEO content. Or choose a program with built-in accountability and personal feedback, like one of the live Certification programs AWAI offers. The structure and set learning process will help you get started faster — which means you'll be earning money faster too. Only after completing an entire program (and hopefully implementing what you've learned), do I want you to move on to the next one. But I also want you to remember to not become a career learner. Make sure you pick a jumping off point to start getting clients and actually making money. If you've managed to focus so far on narrowing in on one niche, completing one course, and developing samples in one style of copy, you should be ready to find your first client. Choose One Client I know, I know … you probably want more than that. You want your dance card full and to know you'll never suffer for money again. But we're just getting started here, so I want you to make a list of your ideal clients and then start with one. Reach out. Connect on LinkedIn. Establish a relationship. Send a copy of your information packet. Share samples. And try to lock down that first opportunity. If you do, I'd like you to stick with that client and give them everything you've got for the duration of the project. I realize this could be scary. After all, where does the next check come from? Well, if you're identifying good clients, there's a great chance they've got more than one project they need help with. Knock this one out of the park and the next should follow. One of the biggest mistakes I made early on was juggling too many clients at once. It wasn't good for me and it wasn't good for them. So there you have it … your Ones Model for the writer's life. If you're struggling to get your new career off the ground, just choose … 1 Niche : 1 Copy Type : 1 Course : 1 Client You may be wondering … how long should you stick with this? It's going to be different in every situation. You may devote one month to finishing a course. Or six months to create some samples and make a little money in your "starter niche." Or you might commit to your first client on a one-year retainer contract once you've proven yourself. No matter your particular situation, try to sharpen your focus with the Power of One and watch your writer's life take off. The one choice that really paid off was joining COS. [Attending Bootcamp for free through Circle of Success]( had a huge impact on my career. But free Bootcamp is only one of the benefits of COS membership … When you join AWAI's highest level of learning right now, you'll have access to a new personalized training program that's like nothing you've ever seen before! Plus, you'll get personal mentoring … customized career planning … feedback on your writing … live, instructor-led training … 10 weeks of onboarding with Master Copywriter and coach Marcella Allison, and more … The list is long! But your opportunity to sign up is short. The doors close soon, so [go here to get all the details now](. What's Hot at AWAI … 🤔 "Wait, Circle of Success gives me access to all the programs AND unlimited coaching?!?" [YES! Check it out here!]( 👉 Looking for the perfect writing niche? There's one that is by far the fastest path to an "executive" income. [Check out this interview with an expert to learn more.]( 😄 Did you watch yesterday's Monday Morning Jumpstart on FOCUS? [If not, catch it here!]( ☀️ One of the BEST ways to have a successful day? [Start with your morning routine!]( 🧐 One decision helped this member build a six-figure writing career. [Check out her story here.]( 🤩 COS Spotlight: [Political consultant boosts business, family time, and fulfillment with copywriting.]( For this COS member, AWAI is his jam! [Social media post about Circle of Success] So excited AWAI is your jam, Erik! Us too! So glad you've discovered that when we say you are never alone as a [Circle of Success]( member, we mean it! We want to make sure you reach ALL your goals as a writer. Thanks for sharing this with us! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! What does this forklift truck … Have to do with your writing career? More than you probably realize — as you'll discover when you join Rebecca Matter and her very special guest for an event that could once and for all solidify your dream of becoming a successful, well-paid writer! [See this life-altering presentation now!]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Web Content Writer — Acceleron Media Contractor, Remote Your tasks will consist of writing SEO-optimized articles of 500-1200 words on a daily basis. --------------------------------------------------------------- Copywriter — Grey Group Full-time, Remote Craft original concepts, execute copy based on established voice/tone, and lead mid- and junior-level writers on copy execution. --------------------------------------------------------------- Copywriter (Scripts) — Creative Circle Contractor, Austin, TX Our client, a B2B agency, is looking for a freelance Copywriter with a background in Script writing. This is a project-based freelance assignment that can be done remotely. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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