3 C’s that equal steady fees for writers

Help businesses achieve goals and be rewarded with steady retainer checks [The Writer’ s Life]( April 28, 2023 "Successful social media marketing is not built on impressions. It is built on relationships." – Kim Garst Hi {NAME}, With 4.74 billion people hanging out online, it just makes sense that businesses want to be there too … It's where their customers are! All those buyers in one place. 🙂 But as social media has evolved, businesses can no longer settle for posting any old content. Silly memes and funny gifs for attention aren't going to help them reach their business goals. Their social content needs to make a positive, measurable difference for their business. It has to grab more meaningful attention, engage and connect with a larger audience, drive more traffic, and ultimately, generate more sales. So how do businesses tie their social media efforts to their marketing and financial goals? That's the question AWAI Success Jen Phillips April answers today. Of course, what businesses really need is a Social Media Strategist planning their content in a visionary and methodical way, because random messages are no longer going to work! Especially not in the AI era. With a Strategist at the helm, they can harness the power of that massive online audience, and achieve their goals with ease. With a little bit of know-how and focused training in social media strategy, you can be the partner they're looking for. As a trained Social Media Strategist, you could be on retainer — the holy grail for freelancers — earning a consistent paycheck. Just think … every month, you'd have a sure-thing monthly paycheck of $1,500 … $3,000 … $5,000 or more, per client (!) flowing into your bank account. Steady income you can count on, every single month. Who wouldn't love that?! It can be yours in just 35 days with Mari Smith, the "Queen of Facebook." Mari is without a doubt THE preeminent social media expert of our time. She's so good, that according to Forbes: " … Even Facebook asks for her help." And in a rare [opportunity that may not come along again, you've got the chance to train with her LIVE](. Go through 10 sessions with her as your personal guide, and you'll be fully trained as a certified Social Media Strategist … with the skills to build strategy for your clients AND implement it moving forward. Check out all the details on this brand-new training program [here](. But hurry, because enrollment closes TONIGHT. Hope you have a great weekend, Rebecca Matter President AWAI FLASH SALE: Test Drive AWAI's Copywriting Program for $29 [ATD Image Spread] If you've ever been curious about copywriting, TODAY is your chance to test-drive our flagship program The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter for just $29. When you master persuasive writing with our industry-leading training, you'll be in big demand in this 3.5 trillion-dollar industry. You can make a good living, choose your own hours, and work from anywhere in the world. [But hurry, this test-drive offer ends tonight!]( How to Tie Social Media to Business Goals By Jen Phillips April [Blonde freelance writer working on laptop at desk] More than half of the world's population are now active on social media — an estimated 4.74 billion people! According to Statista, those social media users average 144 minutes a day browsing, scrolling, posting, and watching. It's clear most businesses benefit from being on these platforms too — trying to be visible to their prospective customers. Yet, many of those businesses would ALSO benefit from connecting their "Likes" to dollars. After all, effective use of social media shows business value. But how do you demonstrate the financial incentives of social media to the bean counters? What's the ROR — Return on Revenue for your social media efforts? It starts with strategic thinking. Strategy vs. Tactics Creating and posting content is a tactic. It is strategic to identify the type of content, for whom, and where to post it. A strategy has metrics you can track. And while many people think of social media as only "Likes" and followers, when you're strategic, it's so much more. Strategic thinking requires: - Identifying your target customer — understanding what they care about and how your product or service helps them achieve it. - Knowing where they spend time online — TikTok may be all the rage, but LinkedIn is a better bet for you if you sell something like warehouse management software. - Know what type of content appeals to them — beauty brands do well with videos and images, while B2B (Business-to-Business) software sells with written content. Take a B2B software company. Their "path to sale" might include a well-written e-book that showcases how to solve a common problem for the audience. Ultimately, the e-book encourages readers to sign up for the software. Then, you can create graphics with an interesting quote or statistics from the article and post that on relevant social media channels. That's strategic. You can use Google Analytics to track visits and downloads. The key to success is knowing your customer … Know Your Customer You can't be everywhere with Instagram, Facebook, LinkedIn, Twitter, Discord, TikTok, Reddit, and dozens of social media platforms. Fortunately, you don't need to be. Instead, you need to know where your customers spend time. Where beauty brands and fashion are big on Instagram and TikTok, investing much time on LinkedIn would be silly. Why? Because LinkedIn is business focused, and no one's going there looking for hair and makeup tips. Many local businesses do well on Instagram and smart use of area Facebook groups. For example, a local restaurant owner in my town is excellent with Facebook. From his personal profile, he engages in local food groups as a community member. He comments on people's posts and shares information of interest with the group members, just as you or I might. Then, he posts mouth-watering food photos and family history from his business account once a week or so. It's not pushy. It's interesting. [India Jones Facebook Post about Food] He knows his customers are "foodies" who live in or near Playa del Carmen, Mexico. He can easily reach those customers via "True Foods for Expats" and other food groups on Facebook. [India Jones Facebook Post about Family] He doesn't need Twitter, TikTok, or to show up on any other channels. Local Facebook Groups bring him plenty of business. Be Helpful or Entertaining (or Both) Foodies love learning about new foods and restaurants. The owner of "India Jones" knows this and shares about the food at his restaurant to entice customers. He also shares his dining experiences at other restaurants in town. He enjoys supporting other restaurants and enjoyable dining experiences, making him a valued community member and a business owner. Online-only businesses can take a similar approach to engage with their customers. Take software companies. Instead of focusing on a geographic area, they spotlight problems their customers face (the software solves those problems). For example, SEO software giant Moz helps professionals understand SEO (Search Engine Optimization). They've spent a decade publishing helpful, educational content. Build Communities When brands build communities, members can ask questions and learn from one another. They become a "clubhouse" where people feel welcomed; the brand is the connecting thread. One such community is Customer Relationship Software (CRM) powerhouse Salesforce. They offer "Trailhead," an online learning platform for users to learn the software. AWAI also has online communities like Circle of Success and Facebook Groups like AWAI Copywriting Insiders and those dedicated to different writing specialties. Both Salesforce and AWAI have thousands of community members learning from and helping one another. Community management is a growing discipline within the social media marketing profession. Social Customer Service Smart brands have responsive customer service. In today's world, frustrated customers are likely to post complaints on social media. Those complaints are in the public for anyone to see, and the brands that have someone respond to them quickly gain more credibility. When brands respond to complaints at the speed of social (within minutes), customers appreciate it. Whether it's to issue an apology or explain the site was down but is now restored, or whatever the problem may be, people do notice. Such customer service can be tough to track in a tangible way. However, maintaining happy customers is always good for business. Tools to Track Metrics With Google Analytics, you can track the number of visitors, see how long they stayed on a page, and where they came from. Every social media tool provides analytics too. Four standard social media metrics to track include: - Engagement: Likes/Shares/Comments - Followers - Traffic to a link - Conversions (sales) B2C brands can sell directly through social media. Things like makeup, clothes, and fitness-related items are often impulse buys that people will see in their feeds and may purchase. In fact, more and more people are making PURCHASES within the apps … [creating a "new economy"]( that will put writers at the center of a $2 trillion boom about to be unleashed around the world! E-commerce social media marketers focus on Instagram, Facebook, and TikTok. Business-to-Business (B2B) is more likely to build a campaign around more in-depth content. Whether it's a blog article that leads to an e-book, or a webinar, it's helpful to have a way to track your visitors. These marketers lean on LinkedIn. Social media marketers can set up goals in Google Analytics to measure the business impact of specific campaigns. Content, Community, and Conversion These three things work together to drive business goals. Without audience-appealing content, you have nothing to post on social media. When you know your audience and what they care about, you can create content that matters to them. When a group of people meets with one another via an online group, they build connections. Connections create a sense of belonging, and this leads to sales. As you can see, smart social media that drives business goals starts with a strategy. [Find out how you can drive social media results today.]( Mari Smith, social media "royalty," believes so passionately in the power of community, she's dedicated an entire module to this topic in her upcoming [Social Media Strategist Certification]( program. Session #7 of the 10 LIVE sessions will be on how to build a thriving community of people who love you and love to buy from you! Spend just five weeks training with her, and you can be up and running as a well-paid Social Media Strategist, with the skills to be making $1,500 … $3,000 … even $5,000 a month from every client you take on. [Check out ALL the details on her new live training program here.]( But do it now because the doors are closing. What's Hot at AWAI … 👀 LAST CHANCE: [Enroll in our Social Media Strategist Certification training here!]( 🤓 [With billions of people hooked on social media … It's a GREAT time to become a social media expert.]( 🤩 [Building an organic business from the ground up — a tortoise approach to the rat race.]( A win in real-time … [Social media post about getting a client while still going through the newsletter program] Wow, Sandra, getting a client while still going through your program is a BIG win! You have all of the tools you need to do a great job for your client and you'll only get better as time goes along. The sky is the limit! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Private Markets Writer — Opto Investments Full-time, Remote You will also provide copywriting support for sales and marketing and communications efforts across various media, including emails, newsletters, UX copy, marketing and sales materials, and social media. --------------------------------------------------------------- Content Writer — JBAndrews Full-time, New York, NY The ideal candidate should have a strong background in writing, editing, and producing high-quality content for various mediums such as websites, blogs, social media, white papers, case studies, and other marketing materials. --------------------------------------------------------------- Copywriter — Cityblock Health Full-time, Remote Own or support marketing and engagement projects in writing letters, mailers, website, social media, digital, and video. --------------------------------------------------------------- Trouble viewing this email? 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