[The Writer’ s Life](
July 6, 2017
Hi {NAME},
I'm a big foodie. So I love trying new restaurants.
But I have to tell you … If I made $907 while I went out to dinner, I'd eat out all the time.
Apparently, extra income flowing in is "commonplace" for Bob Bly …
He shares the story below. It's interesting too that it ties in perfectly with what we heard from [James Altucher on Monday]( — you should develop more than one source of income so a single person doesn't have the power to make or break you.
To your success,
Rebecca Matter
President, AWAI
P.S. Writing, publishing, and selling your own e-books is one of the simplest ways to generate a new passive income stream.
And it's one of my favorites because they keep generating money long after you're done writing.
[Bob Bly shows you exactly how it's done here.](
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How I Made $907 in 90 Minutes Selling E-books … While Eating Dinner in a Korean Restaurant with My Family
By Bob Bly
One Friday night last month, after checking, answering, and then deleting or filing in Outlook all my emails, we left the house at 6 p.m. to get a quick dinner.
When we returned at 7:30 p.m., I checked my email again.
In the 90 minutes we were out, I had gotten $907 in orders online for various info products I sell — mostly e-books and some audio albums!
Interestingly, all of the orders were for products I was not actively promoting that week.
In my little online business, CTC Publishing, we call these "over the transom" orders, because we took no deliberate action to generate them.
Over $900 made while eating in a Korean restaurant. No work on my part.
(Full disclosure: this is an isolated incident — and not a typical Friday night.)
Now think about this …
Some people work all week to make $900 in a 9-to-5 job that bores them.
One that they must commute to and from on their own time and dime — for a boss they don't like.
I tell you this not to brag, but to illustrate (a) the value of having multiple streams of income and (b) the advantage of having at least one of these be a stream of passive income.
Just to be clear, passive income is anything that makes money without your direct labor.
Passive income streams generate cash flow for you on Sundays, holidays, vacations, and even while you sleep.
As George Clason writes in his book The Richest Man in Babylon, "I wish an income that will keep flowing into my purse whether I sit upon the wall or travel to far lands."
On the other hand, with active income streams, you get paid only when you are working.
Dentistry, for instance, although lucrative, is strictly an active income stream.
Dentists have a saying: "Unless you are drilling and filling, you are not billing."
Most people I know have, for the most part, only a single stream of income — typically the paycheck from their full-time job, where they toil away to make someone else rich.
Or like my former dry cleaner neighbor, money earned by the sweat of their brow.
And unless you are getting a huge salary, that's risky.
Although back in the day, when I worked on staff at a Fortune 500 firm in the late 70s, a corporate job gave one the illusion of security. I know I felt safe in mine.
But no longer.
The scary part is that if you get laid off or the company falters, you suddenly have zero income … except for a small sum from temporary unemployment insurance.
Your income stops. But your expenses relentlessly keep on coming.
This sudden stoppage of your cash flow makes it extremely difficult to pay your rent, mortgage, car loans, insurance premiums, property tax, and kids' college tuition — among many other expenses.
When I became a full-time freelance writer in February 1982, my main source of money was an active income stream — writing copy for clients.
But even back then, I had a smaller passive income stream: royalties from my hardcover and paperback books published by mainstream publishing houses.
The nice thing about royalties is that your work can generate ongoing income for you months, even years, after you write it.
For instance, I recently got a check from one of my publishers for $4,856 … for the Chinese edition of a book I wrote in 1985, which is work I completed more than three decades ago.
Some of the passive income streams various writers I know have in place include:
- Book royalties
- Copywriting royalties
- Reselling your published articles to multiple magazines and websites over and over
- Real estate investing
- Stocks and bonds
- Options trading
- Online information marketing
So what should you do, especially if you are a 9-to-5 employee or an aspiring writer?
Answer: Develop at least one active income stream and one passive income stream.
Your goal: Build both of them to annual six-figure revenues. Each.
Having dual active/passive income streams gives you three important advantages that provide for you greater freedom and financial security:
First, with dual income streams, if one should slow down or temporarily dry up, you don't worry, because the second income stream is more than enough for you to live on.
Second, it gives you a degree of financial independence most active-income-only copywriters do not have.
You feel freer to pick and choose your copywriting clients and projects, because you don't ever have to take a subpar assignment just to pay the rent — as your passive income stream takes care of all the bills, as mine does.
Third, if you decide to quit your staff or freelance day job someday, you can live comfortably just on the income from the six-figure passive income stream alone — "working" an hour a day or even less.
Either way, you'll have choices. And that's what the writer's life is all about.
What would you write your first e-book about? Share in the comments [here](.
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Calling all writers who like to travel …
Great Escape Publishing is hosting a Tryouts Video on Saturday July 8th for anyone interested in writing travel articles in exchange for complimentary trips, hotel upgrades, on-the-house meals, vacation packages, and more.
[For more details, go here.](
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