10.89 billion reasons you can make money writing here

Huge opportunity makes this an easy place to start… [The Writer’ s Life]( April 12, 2023 "Our lives are defined by opportunities, even the ones we miss." – Eric Roth Hi {NAME}, I've got an exciting writing opportunity to talk to you about today … one with $10.89 billion of revenue and growing, to be precise! This project is used at every point of the customer journey … meaning you only have to learn one skill to unlock a crazy number of paid writing opportunities. And with a Return on Investment of $38 for every $1 spent, it's no wonder so much money is being pumped into the email marketing channel this year. Marketers and small business owners NEED skilled writers to help them harness the power, and keep up with their ever-increasing need for new and original messages to send. Just ask AWAI Success Michele Peterson … She started out writing emails, and quickly made enough to leave her job and jump into writing full-time. And after 10 years as a successful freelance writer, almost 35% of her income still comes from email writing. Yet as simple and common as they are, writers who can turn out engaging, persuasive, attention-getting emails on a consistent basis are in big demand right now. In today's issue, Michelle shares why companies are specifically looking for trained email writers, and why it means lots and LOTS of well-paid writing opportunities for you! Remember, businesses don't need one message — they need a series of emails … 5, 7, even 10 messages written at a time. And it's not even one type of email … as Michele outlines today, there are several types of email that businesses need written. Fortunately, it's easier than ever to get the skills you need to get started. We created a comprehensive [self-paced training program]( for this much-needed writing skill, taught by a writer who's had nothing but unbridled success as an email writer — helping to rack up sales in the tens of millions of dollars so far in his career! Today, you can grab How to Write High Impact Emails with all its personalized feedback, and a complete library of "quick start" templates and skill-accelerator bonuses … at an amazing discount. [>> Grab it here now!]( Over to you, Michele … Rebecca Matter President AWAI CLOSING: Only Accepting New Writers Until Midnight Tonight! Get accepted into the Barefoot Writer Club by MIDNIGHT tonight to claim your "Getting Started" writing gifts, worth $363 – FREE! You're a good fit for the Barefoot Writer Club if … - You enjoy writing. - You want to make great money doing it. - You want control over what you write about and who you write for. But hurry … You only have until midnight tonight! [Get Accepted Here]( 10.89 Billion Reasons Why Companies Need Trained Email Copywriters in 2023 By Michele Peterson [female freelance writer working on laptop at desk] I'm a die-hard home improvement DIYer. I've painted the interior and exterior of our home. I've repaired plumbing. My husband and I have installed flooring, and we've built fences and raised beds for the garden. I've even installed new electrical outlets and fixtures like ceiling fans and lights. I believe that everything is figureoutable, and I'm not afraid to strap on a tool belt, pull on some work gloves, and solve whatever problems come my way. But when I saw the state of an electrical outlet in our garage after our garage door opener stopped working recently, I immediately hired a professional electrician. Why? Because doing this job myself was more than I was willing to risk. The face of the outlet had scorch marks. The inside of the plug was melted away. It was a miracle we hadn't had a house fire! And I didn't know what kind of damage might be lurking unseen in the wiring inside the walls. [Scorched electrical outlet and burned-up plug and cord] This was beyond my DIY paygrade because the risk — the consequences — of getting it wrong was higher than I was comfortable with. I'm telling you this story because email marketing can be just as risky as electricity … due to the consequences of getting it wrong. To marketers and people running companies, a trained, professional email copywriter is as valuable as the trained, professional electrician was to me. Because it's the trained professional that minimizes the risks of bad things happening. And with a projected $10.89 billion of revenue resting on email marketing in 2023, the need for trained, professional email copywriters has never been greater. Numbers Don't Lie That's 10.89 billion U.S. dollars that companies won't want to risk by relying on untrained staff or unproven AI … 10.89 billion reasons why they need trained, professional email copywriters they can rely on to deliver the results and Return on Investment they're counting on. By the way, that $10.89 billion is up from $9.62 billion of email marketing revenue in 2022. And it's expected to rise to $17.9 billion by 2027. That means huge opportunity for email copywriters — one that is growing every year! Here are some other stats to consider when evaluating the need for trained, professional email copywriters: - 81% of small to medium-size businesses rely on email as their primary customer acquisition channel, and 80% rely on it for customer retention. (Oberlo) - 69% of marketers use an email newsletter as a distribution channel for their content marketing, and 67% use email other than a newsletter to do so. (Content Marketing Institute) - 57.2% of small businesses plan to increase their spending on email marketing in the coming year, while only 9.6% plan to decrease their email budget. (Campaign Monitor) Email marketing is a business expense, sure, but it's also an investment. A good one. Litmus reports that email delivers an average ROI of $36 for every dollar spent … which is higher than any other marketing channel. A Campaign Monitor study revealed an even higher ROI of $44 per dollar spent. And smart business professionals don't tend to take unnecessary risks with good investments. The Alternatives Are Risky The alternatives to hiring a trained email copywriter introduce risk to a company's email marketing. One alternative is to assign the task of writing promotional, marketing, and sales emails to an existing employee. But unless they're trained in email marketing strategies and persuasive writing techniques, they'll produce lower quality work. And lower quality work generally means lower quality results. Another risky alternative is text generative AI (like ChatGPT and Jasper, among others). AI is a new and trendy shiny object. It's fast at producing written content, but it doesn't quite get human emotions or empathy. It can't capture and write in a unique voice … something that's perhaps more critical in email copywriting than in any other type of writing. AI can be a powerful tool in the hands of a trained copywriter, but it certainly isn't a replacement for the writer's humanity, empathy, and ability to come up with unique and compelling ideas. The truth is that AI still needs a person to direct it and tell it what to do. And, because it's still so new, text generative AI is still largely unproven when it comes to lasting, sustainable results … especially when it comes to producing email copy that gets the click. Companies Need Emails That Engage and Convert Companies send many types of emails to their customers and prospects as part of their email marketing efforts. And they all need persuasive and compelling copy. For example, they may be sending any or all of these types of emails: - Welcome emails - Purchase confirmation emails - Cart abandonment emails - Product announcement emails - Event announcement emails - Company news emails - Promotional offer emails (with or without discounts and coupons) - Seasonal emails - Informational emails - New content emails - Daily, weekly, or monthly newsletter - And so many more! But companies aren't sending these emails just to send them. There is — or at least there should be — a purpose and intent behind each one. Trained email copywriters know this and write email copy to fulfill that purpose and satisfy that intent. Their email copy engages the reader and gets them to take the desired action. So, since companies need emails that engage and convert, they really need trained email copywriters skilled at writing email copy that does so. 10.89 Billion Reasons to Master Email Copywriting Now Remember my almost house fire? Turns out, there's an average of $2.8 billion in direct property damage caused by electrical fires each year, according to the National Fire Protection Association. Almost a billion of that came from house fires involving wiring and related equipment. I could have been part of that statistic. But I hired a trained professional to solve my electrical problem, and my house is standing and my family is safe. Likewise, companies need trained professionals they can hire to safeguard their investment in email marketing and to get them the results they're looking for. They need trained email copywriters. And the best part for us email copywriters? Writing email copy is fun, rewarding, and often leads to repeat business and/or retainer contracts! There are 10.89 billion reasons companies need trained email copywriters right now, which means there are just as many reasons for you to consider adding email copy to your skillset so you can get to work helping them ASAP. All you need is a little bit of know-how. To help you get started, check out AWAI's [How to Write High Impact Emails]( self-study training program. It will guide you through the basics of writing email for clients and help you build your confidence as an email writer. You'll even find tips on landing your first clients. [Check out the details today]( though, because the special discount ends soon. What's Hot at AWAI … 😍 [Here's why email copywriters love this gig so much.]( 🤓 [Get 20 tips to increase engagement and boost response rates for emails here.]( 🙌 Land clients with "The Most Powerful Marketing Tool of the 21st Century." [Find out how here.]( 🤩 [Wisconsin engineer takes 180-degree turn into health copywriting.]( 💰 Businesses need your help … [Get paid well to write emails!]( 👉 [Check out this Inside AWAI webinar]( to discover the three fastest ways to make good money as a freelance writer. Wow, Julian! [Social media post about 21 Day Challenge and keeping LinkedIn profile updated to get clients] That is a HUGE win! The importance of keeping your LinkedIn updated can't be understated. LinkedIn is a great tool for moving your career forward, and Ilise is the one to show you the way. If you join Ilise for 21 days, she can help you move past any fears you have about getting clients by walking you through the easiest, most FUN system you'll ever find. This opportunity is closing, so [check it out today](. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Land Your First Paying Client in 21 Days [IBC Gif] This proven system is easy, effective, and takes less than 30 minutes a day … [Check it out for yourself here!]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Copywriter — Jobot Full-time, Tempe, AZ Write, edit, proofread content for paid advertising, social media, email broadcasts, websites, and very importantly, for our marketing and sales funnels. --------------------------------------------------------------- Freelance Copywriter — Digital People Contractor, Watertown, MA Must be a strong writer with experience writing compelling copy for small or large projects from concept to completion. --------------------------------------------------------------- Sr. Conversion Copywriter — PrincePerelson and Associates Full-time, Provo, UT You're the one everyone goes to when it's time to simplify complex concepts into ideas, email sequences, pages and, ultimately, phrases that move. And you always know the Why behind every word you write. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. 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