BIG news at noon ET plus a sure thing for well-paid writing

Easiest place to start earning $3,000 to $5,000 per month… [The Writer’ s Life]( April 11, 2023 "Expect change. Analyze the landscape. Take the opportunities. Stop being the chess piece; become the player. It's your move." – Tony Robbins It's a huge day, {NAME}! At noon Eastern Time today, we have a special surprise planned and a long-awaited SPECIAL ANNOUNCEMENT that only attendees will hear first. [Join us today]( — you won't want to miss this news! (I'm so freaking excited this is happening!!) 🎉 💃 During this FREE virtual Open House event, you'll also learn about everything that's "New for '23" when it comes to our highest level of personalized learning, Circle of Success. Discover how all the benefits come together to make you a better writer, faster … Meet our brand-new Chief Mentor Marcella Allison, and learn about her 10-week process for getting you up and working fast … Get the details on some of the biggest benefits — including NEW ones for 2023 … AND hear our big announcement that impacts ALL writers, before anyone else. 😉 We'll even open up the lines for a Q&A so we can answer any and all questions you have — LIVE. Don't miss out on this rare opportunity to learn exactly what you need to know to put your writing career on the fast track to success. It's free to attend … >> You just have to [register here now]( to get the access instructions. Now, when you're starting out as a writer, you may think you're taking a risk — that becoming a writer is a gamble. But that's just not true in OUR writing world. There are [too many project options](, too many companies in need, and too much demand for new copy and content. One marketing channel is no gamble at all — and that's EMAIL. The Return on Investment with email marketing is so consistent, it's a "sure thing" … According to the Direct Marketing Association for every $1 marketers spend on this type of writing, they get $38 back in sales. $38! Just imagine playing a slot machine, knowing that for every $1 you put in, you'd get $38 back. You'd play that machine all day! So, with email, marketers win. And as an email writer, so do you … Because someone has to write the 347 billion emails sent every day! There's so much opportunity — it's such a sure thing — Guillermo Rubio says email writing is the path he would take to reach the writer's life if he were starting out today. He outlines five good reasons below in today's issue … And he also talks about the impact of AI on the industry. G's been using AI in his writing business for two years now, and his insights are invaluable. All you need to get started in this specialty is know-how and insights into creating engaging, attention-getting, persuasive email copy. Training that will quickly pay off, writing for the millions of companies who need more and more email copy written to keep up with the demand. [Get the full story about this exciting opportunity here]( … including our four-part high-impact email formula and how to get started! Set the stage for a "sure thing" winning career, where you could be earning $3,000 to $5,000 a month writing short projects. And don't forget to [join us at noon ET today]( for our BIG news! See you there, Rebecca Matter President AWAI Now Accepting New Writers If you want … - high-paying gigs, - predictable writing income, - greater flexibility … AND the satisfaction that comes with LOVING what you do for a living … Then getting accepted into our influential club can set you up for everything you're looking for in a writing career. NOTE: Your acceptance window will be closing soon! [Apply Now]( What Would I Do If I Started Over as a Writer (and Would I Worry about AI)? By Guillermo Rubio [Male freelance writer working on laptop at desk] Lately, I've had the privilege of coaching a few writers on their projects. And it got me thinking about my career trajectory. You see, I started my career focusing on writing long-form sales letters. You know, those 8-24+ page "mini novellas" that persuade someone to take action. I learned how to write persuasively and the structure of a sales letter through [The Accelerated Program for Seven-Figure Copywriting](. I spent countless hours writing out promos by hand. I studied dozens of controls. And I read all the classic copywriting books. Doing those things served me well and helped me make a great living as a writer. And if your goal is to become a top direct-response copywriter, those are things that will definitely help get you there. However, if I had to start over … I'd do it differently. Instead of focusing on long-form sales letters first, I'd spend my time getting as good as possible at writing emails. Here are five good reasons why: 1. Email writing is a skill that can be learned quickly. It took me a good chunk of time to get to the point where I could write a decent sales letter, from start to finish. But an email is just a few hundred words. It doesn't require weeks of research. No having to spend days mulling over possible Big Ideas or anything like that. You just write an email as if you were making a recommendation to a friend to try a new restaurant or watch a movie that came out. 2. Email writing pays VERY well. In some ways, email writing pays just as well as writing sales letters. The main reason is that in the time it takes me to write an entire sales letter and get paid my fee, I can write 10-20 emails in half the time, and I'd get paid the same. And the pay for a single email can be anywhere from $100-$350 … though there are writers who charge up to $1,000 for a single email. Plus, because companies have a HUGE and ongoing need for emails, oftentimes they'll just pay you a monthly retainer fee to write emails for them. These can be anywhere from $2,000 or $3,000 to around $5,000 (sometimes more if you're very good). Now, there is one benefit sales letters can offer that emails don't. And that's royalties. Getting any kind of royalty deal with emails is rare. But it's a small trade off, in exchange for getting work done faster, getting paid sooner, and making as much as you would writing a single sales letter. 3. Practically EVERY business in the world sends emails. This is another biggie. In the direct-response world, there are only so many large direct-response companies that hire writers to write long-form sales letters. And typically, the highest-paying clients are in only one of three markets — Health, Financial, or Business Opportunity (Biz Opp). What if you don't want to write about any of those topics? Email has you covered. Because with email, the world is your oyster. Every serious business in practically every niche imaginable is sending out emails to welcome new customers … launch new products or services … maintain a relationship … and more. That means you can write about whatever your heart desires — whether it's cats, music, gardening, golf, bowling, wrestling, chess, self-help, and more. Best of all, you can do it while still making a solid six-figure income. 4. Email writing makes you a better writer. After having written hundreds or probably even thousands of emails (I never kept track), I've found that the process of sitting down to write an effective email or email campaign has made me a better writer. The main reason why is that email forces you to improve your thinking and be concise. A subject line is only around 40-60 characters (basically half of a typical tweet). The email body copy is normally 250-500 words. So in that short space, you've got to: > Get someone's attention. > Get them interested in what you have to say. > Get them to click on a link in the email. It really forces you to eschew what doesn't work and really streamlines your writing down to the critical "essentials" of persuasion. This eventually transfers over into your other writing, whether it's writing long-form sales letters, landing pages, ads, etc. 5. Email makes it easier to land clients. This is another big reason why I would focus on email writing first, if I had to start over. With email, it's far easier to get your foot in the door with a client. Main reason? Email is a low-risk way for a company to "test" a writer out. It's kind of like going on a coffee date before deciding to tie the knot. Clients really don't have much to lose to hire you to write a couple of emails for them. And if you do a good job, then that can quickly (and easily) lead to more work and bigger projects LIKE sales letters, landing pages, and more. This is in stark contrast to an unproven writer trying to land a client to write a long-form sales letter. In that case, you better make darn sure your sales letter knocks it out of the park on the first try. If not, it's not likely the client will want to make the investment a second time to see if you can do better. Email is far more forgiving and gives you many more chances "at bat." That's basically why I'd learn to write emails as fast as I could if I was starting over as a brand-new writer. It would allow me to get "in" with a client quickly and get paid while I learned to write sales letters (which I still enjoy doing). Will AI Replace the Human Email Writer? Now, about AI writing tools like ChatGPT and the future of email writing … You've probably heard a lot about ChatGPT lately. I've been using AI for about two years now, and more recently it's proven to be a great help in idea generation, research, and brainstorming. But as far as it replacing a human email writer? I don't think so. Well, at least by my definition of a good human email writer. Which means, you know the strategy behind creating a good email … you understand email marketing in general … and you're able to map out and write email marketing campaigns. You see, without a human at the helm, AI can't do this on its own. Even if you asked it, "Hey, write me a five-day email campaign to sell my new product I'm launching," it won't create what you want it to. Or even, "Hey, write me a welcome series for a new customer." Again, the output will pretty much … stink. But that's because you would have to know HOW to arrive at what you're looking for. You'd need to know WHAT makes for a good welcome email … a great product launch campaign … or an effective flash sale. And even then, AI won't be able to inject personal client stories that might be relevant … go through customer success stories to pepper them in to some of the emails … go through the product and highlight the most salient benefits … I could go on. But the point is … AI writing tools like ChatGPT can't do complexity (at least, not anytime soon). That's still only the domain of humans. So will AI impact email marketing? In some ways as AI evolves, sure it will. But as far as KNOWING how to structure different email types … and map out and write high-converting email campaigns … that's where human writers have the advantage. To help you get started as an email writer, check out my self-paced training program, How to Write High Impact Emails. I guide you through the basics of writing email for clients and help you build your confidence as an email writer. You'll discover my four-part high-impact email formula and even find tips on landing your first clients. [Check out all the details today.]( What's Hot at AWAI … 👀 Join us TODAY at [12 p.m. ET]( — there's a huge announcement brewing! 🙋 Curious about a project that follows a simple formula and is easy to learn? [Check this out.]( 🍨 [I scream, you scream, we all scream for … Email!]( 🙌 Land clients in just 21 days or less. [Find out how here.]( 🤩 [Former barista conquers fear, triples income.]( The best kind of busy … [Social media post about balancing several projects at the same time] Crystal, you are doing a great job of balancing your projects! Congratulations on all your forward progress! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! LAST CHANCE TO SIGN UP! "New for '23" OPEN HOUSE We go LIVE: TODAY at noon ET (free event!) FACT: Learning is easier … money and success come faster … when you have a goal, a path, and the full weight of AWAI's resources, experts, coaches, and mentors guiding you every step of the way. That's what AWAI's Circle of Success has always been about … And with the exciting NEW benefits we're adding in 2023 … your success is almost certain to come even faster! Join AWAI Executive Director Katie Yeakle, Learning Chief Pam Foster, and Circle of Success Chief Mentor Marcella Allison today at noon (Eastern) as they pull back the curtain on this life-changing program … explain how all the "moving parts" can work for you … answer your questions LIVE … and more! DON'T MISS IT! [RESERVE YOUR SPOT HERE!]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Senior Copywriter (Remote Friendly) — Toolhouse Inc. Full-time, Bellingham, WA Our work includes websites, web applications, mobile applications, email marketing, online articles, social posts, streaming videos, and animation. --------------------------------------------------------------- Copywriter — KellyMitchell Group Contractor, Remote Write memorable, engaging communications across internal channels to drive awareness of key initiatives (e.g., email, blogs, internal website, digital screens, Slack, etc.) aligned with company's unique tone and voice. --------------------------------------------------------------- Creative Services Senior Copywriter — Citizens Full-time, Westwood, MA Develop Big Ideas for wealth thought leadership and articles, digital and social media advertising, email and direct mail campaigns, video scripts, and more. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.