Today’s lesson: when to dig deeper

Focus on the details for greater success [The Writer’ s Life]( April 10, 2023 "It's the little details that are vital. Little things make big things happen." – John Wooden Hi {NAME}! It's exciting when you land a new project, especially with a new client … The thrill of knowing you won … and the anticipation of a new opportunity. We've all been there (or will be soon!). Yet as exciting as that moment is, Ted Capshaw says you need to take a specific action right away to improve your chances of success with the project. In today's Monday Morning Jumpstart, Ted shares critical steps you should immediately take to ensure your initial excitement doesn't stop you from missing the "details" that will help you better serve that new client. You'll see why, when you take the time to dig deeper, your work will be on target, and your relationship with your client will become stronger. [AWAI Monday Morning Jumpstart Digging Deeper]( So listen to Ted and Jade to discover what to do when you're handed a new opportunity, and how you can increase your success as a result. When you follow the advice they outline, you're more likely to take your relationship from "one-time writer for hire" to trusted business partner for the long run. As a writer and business owner, I've had to look at campaigns from the minutest of details up to the 30,000-foot view. Both views matter. You need to see the big picture, and yet you also need to get down into the roots of what you're trying to achieve with the various marketing materials. One element of a campaign that comes to mind as an example is a series of emails or autoresponders. Over the course of three, five, 10, or even 20 emails in a series, the overarching message needs to be clear … but the details and nuance in each separate message must also be engaging, persuasive, and motivating. Each email must get the click and move the sale forward, yet they also must be unified to your overall campaign message. When you can balance both the details and the big picture, you'll become an important and valuable member of the team. And you'll become the "go-to" partner your clients need. If you'd like to add writing emails to your skill set, you should check out our very popular self-study training program, taught by a writer who's had nothing but unbridled success as an email writer — helping to rack up sales in the tens of millions of dollars so far in his career! [Check out the details here](, including the complete library of "quick start" templates and skill-accelerator bonuses you'll get when you grab it now. And then [watch today's Monday Morning Jumpstart]( to discover why the details are where you win as a writer. Here's to a great week, Rebecca Matter President AWAI Now Accepting New Writers If you want … - high-paying gigs, - predictable writing income, - greater flexibility … AND the satisfaction that comes with LOVING what you do for a living … Then getting accepted into our influential club can set you up for everything you're looking for in a writing career. NOTE: Your acceptance window will be closing soon! [Apply Now]( What's Hot at AWAI … 😄 Start your week off right — [catch today's Monday Morning Jumpstart here](! 👀 Got your eye on a dream client? [Here's how to use email writing to get your foot in the door.]( 🙌 Land clients with "The Most Powerful Marketing Tool of the 21st Century." [Find out how here.]( 🤯 [Increase your clients' response rates with these 20 email writing basics!]( 😎 [Event organizer trades cold winters and tiring commutes for life by the Caribbean sea.]( 2 clients in 3 weeks! [Social media post about 2 clients in 3 weeks] How's that for a start to your writer's life? Great job on the huge win, John! One of the projects John is writing is a great "starter" project because it's easy to learn and the projects are short. Yet as a skilled email writer, you could easily be paid $250 to $350 to write a single email. And most companies don't need just one email — they need a series! [Check out more here …]( Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! "New for '23" OPEN HOUSE! Circle of Success Explained + Exciting ALL-NEW Benefits for 2023! (Plus Your Questions Answered, LIVE … a SPECIAL SURPRISE and a "YOU'LL HEAR IT FIRST" Announcement for Event ATTENDEES!) FREE Live Event: Tuesday, April 11, at Noon ET FACT: Learning is easier … money and success come faster … when you have a goal, a path, and the full weight of AWAI's resources, experts, coaches, and mentors guiding you every step of the way. That's what AWAI's Circle of Success has always been about … And with the exciting NEW benefits we're adding in 2023 … your success is almost certain to come even faster! Join AWAI Executive Director Katie Yeakle, Learning Chief Pam Foster, and Circle of Success Chief Mentor Marcella Allison Tuesday, April 11 at noon (Eastern) as they pull back the curtain on this life-changing program … explain how all the "moving parts" can work for you … answer your questions LIVE … and more! DON'T MISS IT! [RESERVE YOUR SPOT HERE!]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Content Writer — Equiniti Part-time, Remote Work with the VP, Portfolio Marketing to develop content for a wide range of print and online marketing pieces including: brochures, websites, emails, video storylines, advertising, and Digi deck slides. --------------------------------------------------------------- Copywriter (Healthcare) — Creative Circle Contractor, New York, NY Writes and edits copy engaging, on-strategy copy for websites, blogs, video, email marketing campaigns, social media, search, direct response, content marketing, sponsorships, advertising campaigns, user interfaces, infographics. --------------------------------------------------------------- Copywriter — Wunderman Thompson Full-time, Atlanta, GA Capture brand voice in interactive marketing materials including site copy, emails, and banner ads. 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