Writers: get paid twice fixing content

Beginners and experienced pros can collect $2,000 and more [The Writer’ s Life]( April 6, 2023 "Nothing is more expensive than a missed opportunity." – H. Jackson Brown Jr. Hi {NAME}, The World Wide Web is over 30 years old now. 🤯 I still remember going to the library to pull microfiche to do research for a paper … or simply wondering about things without searching for an immediate answer. After three decades of people putting up websites, it seems like there would be no excuse for a "bad" one. Yet, you and I both know from personal experience that there are TONS of them … Whether difficult to navigate … Missing information … or just plain wrong. For example, I checked out a local business site recently and it had conflicting information … one page said they accepted American Express. Their FAQs page said they did not. 🤷 ♀️ Mistakes like that are a problem … because a confused customer is most likely a lost customer. But errors and omissions are everywhere on the Web. In fact, there's one mistake many websites have in common (one that makes you a hero when you fix it). Pam Foster even has a special name for them … And today, she tells you what the flaw is, and even better, she walks you through an exercise showing you how you can not only use this information to get your foot in the door with a client … but also get paid as much as $2,000 (and THEN land a second paycheck with the very same company for fixing the problems)! Pam has been a specialist in website content performance for years now. She recently told me … "In this age of growing competition and AI-generated content — it's more important than ever for websites to present unique, clear, and customer-focused messages. Why? Websites still serve as the online hub for most businesses, including local brick-and-mortar businesses. When people search online for solutions and find websites that may match their needs … they decide, in mere seconds, whether to stick around and do business with those companies or not. And with the advent of AI content, many businesses are opting for 'aggregated' content. Sure, most marketing thought leaders agree that ChatGPT and other AI systems provide clear information … but not in ways that explain why a specific business is the very best option out there in human, conversational, and inviting content. That's where you come in as a site content audit hero!" Businesses need content that is engaging, accurate, and complete. And you can be the one who helps them, especially when you can offer them the guidance Pam outlines today. All you need to do to get started as a Site Content Audit Specialist is to follow a simple checklist. Pam has been using this tactic for years to set herself up for "double paychecks" again and again. Learn how to do this, and it will set the stage for you to have infinite well-paid writing opportunities with every client — whether they're local companies or big businesses. [Check it out for yourself here.]( But do it today, because today is your LAST CHANCE to learn it from Pam herself! To your success, Rebecca Matter President AWAI CLOSING: Now Accepting New Members Your new life as a well-paid and in-demand writer is just one click away … A life that offers freedom, lots of fun, no more money worries, and so many unique, high-paying writing opportunities. But the clock is ticking … The discounted new-member pricing disappears in a matter of hours! [Get it before midnight tonight!]( Your Freelance Writing Opportunity to Save Local "No Idea" Websites By Pam Foster [woman holding smartphone scrolling website] Here's a fun activity that will open your eyes to opportunity in about 60 seconds. Whip out your smartphone and search for a local business. Any local business near you will do … such as a dentist's office, pet groomer, hair salon, chiropractor, landscaping company, kitchen design company, etc. Go ahead and look one up, and click to their website on your phone. I'll wait. Once you have a business website showing on your phone, take a look and answer this question: What's the very first thing you see on the immediate screen, without scrolling? I'm going to guess what you may see: - A business logo - A big, beautiful photo or lots of white space - Maybe a headline such as, "Welcome to our website" or "Our business cares about you" - Perhaps a sliding "carousel" that changes photos or messages (very quickly) - Maybe a telephone number How did I do? Was I on the mark? It wouldn't surprise me, because this is what I've seen quite often, after looking at hundreds of local websites on my phone. Now, go back to the same business website on your phone and look again. Don't scroll. This time, note if you see any of the following items on that first screen: - The business name (not just a logo) - The local address and/or the town or city the business serves - A click-to-call phone number - Information on what the business does and the community it serves - Real photo(s) of the local staff - Why it's your best option among other local businesses of this type - A reason, incentive, or offer that compels you to stick around and explore (or click to get something such as a discount) I'm guessing the website you're looking at includes very few, if any, of these items, which is a big problem for that business. I'll explain in a moment. These missing elements are very, very common with local websites. Here are two different local chiropractor websites that illustrate my point. (I blurred the business names/logos to focus on the missing items listed above.) These examples are very typical of how local business websites appear on smartphones. [Example of local chiropractic website homepage] [Example of local chiropractic website homepage] Whoops. I see nothing on these websites that provides a physical address. There's not much information on them at all. I call these "no idea" websites because prospects would have absolutely no idea where these businesses are located or why they should choose them. What does all this mean for you, the freelance web writer? Opportunity! Opportunity to help lots and lots of local businesses attract more customers by providing some basic, helpful information. Here's the thing. It's not enough for a local business to show up in Google searches. Why? Because potential customers will click to see the business website. At a glance, on that first mobile screen, local business websites need to convey what the business does, why it's great, and mainly … where they're located and how to reach them. Most simply do not do this! The most important aspect of local websites is called the N.A.P. (Name, address, and phone number). 51% of local mobile searches are looking for a local business address, and "a physical address is the most important info." But shockingly, most local websites don't even offer a physical address. Let's say you need a chiropractor in a large city, and you want to go to one located near your neighborhood. You visit the websites I showed you above, and you have NO IDEA where they're located. You have to click back and forth from the main search page to the business website, trying to decide if it's a good practice for your needs. This lack of clear, local, and helpful content — plus the back-and-forth address hunt — is an "epic fail" you can easily fix with your web content skills. Actually, the entire list of local elements I mentioned above can be fixed by you. And the great thing for you is — this "no idea" situation is happening in every niche market imaginable. If you're focused on law firms, the N.A.P. is often missing. Landscape companies? Same thing. Veterinarians? Yes indeed. Same with piano teachers, locksmiths, bakeries, the list goes on and on. I even once helped a big-city community college realize what they were missing onsite: a physical address. Goodness! This means you can become your town's LOCAL marketing expert in no time at all … just by auditing their websites and helping them improve their content. Auditing local websites is a great way to build lasting, lucrative relationships. I've been writing my accountant's local website content for over 25 years. I also write his quarterly client newsletter and other marketing materials. And he does my taxes. It's been a great arrangement and I've met other clients through him as well. Recently I hired a kitchen design company to renovate my 1980's kitchen. And guess what? Her website needs help, too. She wants to work with me, and she told three colleagues about my web-writing services. My work for them will pay for the kitchen renovation. Yahoo! You can do this, too, for local clients you already work with or come across in your town. It all starts by [offering a Site Audit]( using a checklist similar to what I included in this article. You get paid to conduct an audit and show local businesses what they're missing (clarity, traffic, and sales!) … and then get paid to help them with your web-writing skills. Now that you know this, take another look at the local website you found in your town for the exercise at the beginning of this article. Is that website part of the "no idea" group? That's a great place for you to start. Want to start getting paid $2,000 or more for Site Content Audits? This is hands-down the best "first project" to quickly master as a new writer … There's almost zero actual "writing" required. Plus, this is the only project guaranteed to win a prospective client's trust and respect … while automatically setting you up to land an ongoing stream of repeat assignments. [Check out all the details here.]( But hurry, this offer closes tonight. What's Hot at AWAI … 👉 FINAL CALL: [Sign up for our Site Audit Certification here!]( 🥳 We LOVE seeing our members succeed. [Check this out!]( 💸 [This easy "in" with clients can lead to double paychecks.]( 🤩 [University development officer adds $2,000 extra to monthly income.]( 👀 Did you play The Site is Right on Monday? It was a lot of fun! If you missed it, [watch the replay now](. A real-life example … [Social media post about reaching out to your network, putting yourself out there, and securing an opportunity] Congrats on putting yourself out there and securing an opportunity, David! Reaching out to your network is one of the best ways to find your first clients. It's purely a coincidence that David's real-life story aligns (no pun intended) with Pam's example of chiropractor websites in today's article. But it does illustrate that people you meet in your everyday life may need your help. Keep your eyes open for opportunities! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Copywriter — Mid City Services Full-time, Atlanta, GA You must be a dynamic writer who can develop knowledgeable text on a variety of subjects. --------------------------------------------------------------- Copywriter — VeeAR Projects, Inc. 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