Your ‘no client–ultimate freedom’ writing business

5 steps to get started over a holiday weekend [The Writer’ s Life]( March 31, 2023 "I'd say it's been my biggest problem all my life … it's money. It takes a lot of money to make these dreams come true." — Walt Disney Hi {NAME}, With Spring Break in full swing, it's no surprise that Disney theme parks are in the news. After all, an estimated 150 million guests visit Disney Parks around the world each year. But one news story trending this month was about a man who set a goal to complete the Disney Parks Global Challenge. And in just 12 days, he visited all 12 Disney Parks worldwide and rode every operating ride at each park. 216 rides in total. (The price tag for his adventure was $11,915.) What a fun dream to make come true! For writers, the freedom to do what you want, when you want, is a big part of the writer's life. Add in the opportunity to make unlimited money to finance your dreams, and you've got an enviable lifestyle. That's what Ben Settle wanted — to spend his time doing … well, whatever he wants. So after working with clients for several years, he experimented until he figured out a way to make great money writing … with a shorter workday and without having to answer to clients. Now his lifestyle meets his expectations. He's been known to draft emails on his phone in 10 minutes wherever he is and call it a workday. Yet he's been making over six-figures a year for more than a decade. That's a sweet ride he's got set up! Right now, he is willing to teach you how he does it. [Go here to check out his proven blueprint]( for making money — with zero clients. Ben has especially had great success with promotions run over a long holiday weekend … And while it sounds counterintuitive for a marketer to get MORE attention over a busy holiday, Ben fine-tuned an approach that works. So today, he's agreed to share the step-by-step plan he uses so you can get started and replicate it for your own success story. And a "no client" copywriting business may be the ultimate writer's life opportunity for you too, so [check it out today — it's your last chance](! Have a great (prank-free) weekend! Rebecca Matter President AWAI Last Chance: Free Access to AMAZING Perks Through Writing Discover how to get everything for FREE, from weekend getaways to five-star meals to home improvement … Using ONLY your writing skills! The benefits that come with this kind of writing are limitless. You'll learn why this is and how to get these bonuses yourself in our special report, 130 Amazing Perks and Freebies for Barefoot Writers — yours FREE when you subscribe to Barefoot Writer. (Hurry — discount expires tonight!) [Save Now — Click Before Midnight]( 5 Steps to Launch Your Clientless Copywriting Business During a Summer Holiday By Ben Settle [Male Freelance Writer Reclining on Beach with Laptop] If you want a fast, simple, and painless way to launch your clientless copywriting business over one of the Summer holidays this year, then this article will show you how. Here's the story … A few years ago, I attended a mastermind in Sedona, Arizona, and the group started talking about the best time to launch businesses. Some people thought the best time was during the week. Others said on weekends. Me? I told the room: "The most valuable launches I've ever done were during holiday weekends." And, I will add here, I've had great success with Independence Day and Labor Day weekends especially. Why? There are many reasons. For example, a lot of people are bored out of their minds during holiday weekends, already mindlessly surfing the internet or staring at their phone for escape. Give them a little fun, adventure, and drama (in your emails) and they'll jump at buying an offer for something that will improve their lives. Another reason is that a lot of people like to just hang out and relax. They don't like driving around on holiday weekends or going shopping. They would much rather do their shopping (including for what you sell) at home. Probably the best reason is because most marketers knee-jerkedly assume a holiday weekend is a terrible time to launch because their favorite guru told them so, and they never bothered trying. Anyway, back to the point … I've always had great success with long holiday weekend launches. In fact, in the weight loss niche, we not only did a Thanksgiving weekend launch, but also a Christmas and New Year's launch. Each one did spectacularly well. I also have done Independence Day launches and affiliate campaigns that blew away the sales when not doing them on holiday weekends. And you know what? If you are ready and wanting to launch your clientless copywriting business — selling your own products and writing copy for yourself, and not anyone else — I challenge you to launch it over one the coming Summer holiday weeks or weekends. And if you want some guidance, the following is how I once helped someone successfully do just that for her clientless copywriting business during a Thanksgiving weekend. You can use this for any holiday "weekend," adapting it depending on what day the holiday falls. If you're planning for a holiday that lands on a Monday (like Memorial Day or Labor Day), use these five steps from Thursday to Monday. Anyway, here's what I had her do: 1. Day One: Wednesday, the day before Thanksgiving, she sent an email to her list letting them know to expect a flurry of emails over the coming weekend. Call it a "heads-up," if you want. But, I think it's a good idea to let your list know before sending a bunch of emails in a short time span. This not only cuts down on any potential spam complaints and can make people curious, but it's the right thing to do if you respect your list (and if you don't, you are selling to the wrong market). 2. Day Two: Thursday, Thanksgiving Day, she sent out two emails. One went out in the morning, the other one 12 hours later in the evening. The first email is just a blatant "I'm launching XYZ program and here's where to get it." Very short, above the fold, simple, and direct. The second email more or less does the same. 3. Days Three and Four: Friday and Saturday, she sent out two emails each day. Except, instead of them being blatant sales emails (like Thursday's emails), they are written the way I teach in my programs and newsletters. They each stand on their own (i.e., you don't have to have read any of the prior emails in the launch to know what's going on). And each makes a clear call-to-action and plays up the looming deadline. Note: You won't get nearly as many sales from these as on Thursday or Sunday. But, it keeps momentum coming, and will nab more sales than if you follow the usual email marketing experts who are more worried about opt-outs than sales (i.e., they play to not lose instead of playing to win). 4. Day Five: Sunday, she sent out seven emails. They were written just like the Friday and Saturday emails. And, we spaced them out so they would keep reminding the reader of the coming midnight deadline. Does seven emails seem like overkill? It's not. I've sent even more than that during my launches. The more you send, the more sales you will almost certainly make, assuming you are writing them correctly. Some more odds and ends to think about: - Most people are procrastinators and need constant reminding. You are not imposing on someone who wants your offer. In fact, they will welcome your emails if you write the kind of emails people look forward to reading and buying from, and if you are what Dan Kennedy calls a "welcome guest." - Even after once sending over 15 emails during a weekend, I still had people complain after the deadline that they didn't "see" my offer, and will I make an exception and let them back in? In other words, people are going to complain no matter what you do. You might as well err on the side of more sales. - Nobody does anything without a deadline. That's why everything from getting airline tickets to kids doing their homework is always done at the last possible minute. If you don't remind them, regularly, throughout the weekend, of your launch and the deadline, they will likely forget. - If you want to see an example of how the psychology behind this works, simply bid on something on eBay you really want. eBay reminds you constantly throughout the auction. There is a reason for that … 5. When people made a purchase, they got a one-click upsell selling them something else. There is no better time to sell someone something than when they just bought a product from you. So incorporate one (or several) one-click upsells into your plans. When I launched a membership site last year, we made far more sales on the upsells than the product itself. The offer was a $7 monthly recurring product. But, because of the upsells, each buyer was worth an average of $28 instead of just $7. You do the math … And there you have it. If you want to launch your clientless copywriting business (or anything else, for that matter), a long holiday weekend is a perfect time to do it. And the above is a simple template for how it's done over five days. If you want more information about the emails I write and how I built my 10-Minute Workday, you should check out my program. I go over all the details to help you grow a successful business, without clients. In it, I walk you through how you can grow your writing-driven business, step-by-step, to virtually ensure your success. [Get all the details here.]( What's Hot at AWAI … 💰 LAST CHANCE: [Learn how to make $$ without clients here!]( 👉 [A brand spanking new way for freelancers to build a writing business …]( 😍 [Boat captain navigates rough waters; finds copywriting success.]( 👀 Watch our Inside AWAI webinar, The No-Client Way to Make a Living as a Writer [here](. One day at a time! [Social media post about getting first client while actively working through program] Congrats, Corrine! Getting your first client while actively working through your program is no small feat. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! 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