3 opportunities for writers today...

Answer this call! [The Writer’ s Life]( March 10, 2023 "One way to keep momentum going is to have constantly greater goals." — Michael Korda Hi {NAME}, Like many people, I am NOT a big fan of Daylight Saving Time. "Spring forward" this weekend? No thank you. I'm quite happy with my current sleep pattern, thank you very much. 😁 What I AM a big fan of is helping you "spring ahead" with your writing career. THAT I will gladly get on board with … Especially when it involves you making more money as a writer. So today, I've got THREE big opportunities for you to jump on … First up — Business-to-Business (B2B) companies desperately NEED trained writers … RIGHT NOW! Check this out … A recent study by Content Marketing Institute revealed that 83% of B2B marketers who want to differentiate themselves said they do so by producing better quality content than their competitors. Which means companies are desperate for people who can effectively write content for digital marketing channels like blogs, web pages, social media posts, e-newsletters, case studies, white papers, and much, MUCH more. So in today's issue, successful B2B copywriter Tammy Powell is here to share loads of ways to increase your writing income by helping B2B companies meet their content demands. Below you'll see there are literally DOZENS of in-demand copy and content projects that businesses need help with. And with the right training, you can answer their call. (Opportunity #1!) Next up, our FREE training on writing for B2B at Noon ET today … If you're looking for a writing opportunity with huge demand, little competition, professional fees, and the "surest route to a six-figure income as a writer," B2B is it! So today, B2B Copywriting Expert Steve Slaunwhite and our very own Learning Chief, Pam Foster are holding a special training to show you … - Why so many writers fall in love with the B2B world … - The kinds of projects you can take on … - Why writing for B2B clients is incredibly low-stress … - Why B2B companies need SO many written materials — and can pretty much keep you writing forever … - How to use your past experiences to find a perfect fit within the B2B world … - A technique you can use to snag your very first client … - And so much more! This is your chance to get an inside look at a writing market that is HUGE — and one that pays professional fees for every project you do. [>> Go here to reserve your seat and get a reminder with access instructions — it's FREE!]( Side note: Steve happens to be one of my favorite instructors of all time. #big fan Whenever you have the chance to work with him, take it! You'll see firsthand when you join us for Inside AWAI today. (Opportunity #2!) Finally (Opportunity #3!) … If you're ready to level-up your writing in a HUGE way, I want to make sure you know about our [All-Access Certification Flex Pass]( — it allows you to take any of our popular Certifications you want, any time you want, for life! This is an amazing opportunity to get the knowledge and training you need to meet the wide demands in today's digital marketplace. You will be the "go-to" writer your clients turn to again and again. And you can watch your skills, earnings, and professional standing soar with every Badge you collect! [>> You can get all the details on the Flex Pass here.]( So there you have it — three big opportunities! Remember to set an alarm ⏰ to join us at noon ET today to discover all the benefits of working with a growing industry that REALLY needs your help! Hope you have a great weekend, [Rebecca Matter’ s signature] Rebecca Last Chance: Free Access to AMAZING Perks Through Writing Discover how to get everything for FREE, from weekend getaways to five-star meals to home improvement … Using ONLY your writing skills! The benefits that come with this kind of writing are limitless. You'll learn why this is and how to get these bonuses yourself in our special report, 130 Amazing Perks and Freebies for Barefoot Writers — yours FREE when you subscribe to Barefoot Writer. (Hurry — discount expires tonight!) [Save Now — Click Before Midnight]( 3 Good Reasons for B2B Copywriters to Learn Web Writing By Tammy Powell [woman writer working on laptop at table] Recently, someone asked me when I last did a B2B copywriting project that would be published in print rather than online … And the truth is, I had to sit back and think about it before I answered … In other words, offline B2B copywriting projects are few and far between for me. I had a difficult time recalling the last time I had a B2B project that would be physically printed. Instead, I primarily write B2B materials for the Web — and I believe that's where the industry is focused. Here are three reasons why all copywriters with an interest in B2B copywriting should also look into digital copywriting — and a few ways to get involved with this growing and lucrative field … 1. Online B2B Copywriting Opportunities Are Booming Based on the experiences of myself and my copywriting friends and colleagues, I believe online writing and digital marketing can help B2B copywriters advance their career, find additional opportunities, and increase their income. But rather than just basing this conclusion on personal experience, I wanted to do some research to see if my assumptions held true compared to industry statistics. And here's what I found … - 89% of B2B buyers go online to research potential purchases, and they conduct 12 online searches before engaging with a website. - 50% of B2B companies who create online content outsource at least some of their content needs to writers outside their company. - More than half of all B2B buyers are Millennials, who are more likely than previous generations to use technology when researching a purchase. - B2B companies with more than 400 blog posts on their website received twice as much traffic as those with less posts, and 3-4.5 times as many leads. So, B2B companies can really benefit from publishing online content! None of this is to say that copywriting skills for printed materials are no longer valuable … In fact, some of my colleagues work on print projects much more often than I do, in addition to their growing list of web writing projects — and projects in both categories can pay well. My point is simply that if you want to gain traction in B2B copywriting — or if you've had some success but you'd like to further grow your income — venturing into the world of online B2B copywriting is a great choice, with lots of clients who need skilled writers. 2. There Are Many Different Ways to Expand Your Skills, for Increased Income There are many project types that involve writing printed materials — such as sales letters, articles in print magazines, product info sheets, and conference booth materials … However, the online world opens the door to a vast array of additional opportunities — many of which can be very lucrative. Here are just a few examples of skills that could be added to a copywriter's repertoire for big paychecks … - Web writing. Every B2B company with a website (in other words, all B2B companies!) could benefit from having a skilled copywriter create their web pages for them. This could include the homepage, product or service pages, sales-oriented landing pages, or FAQ pages — to name a few. - Blog posts and online articles. Many savvy businesses publish articles or blog posts on their website to boost their ranking in online searches and market to potential customers. White papers and case studies are published online now as well. In my experience, the need for blog posts just seems to be growing and growing! - SEO copywriting. SEO stands for Search Engine Optimization, and it's the art and science of placing keywords into online content to make it appear higher in online search results (and thus, make it easier for customers to find that business). This skill can be integrated into many different online projects, including web pages and blog posts. - Emails and e-newsletters. Emails are an effective marketing strategy, and B2B companies need well-written emails to help them meet their sales and marketing goals. E-newsletters are a way for B2B companies to engage with their customers and prospects by sending out interesting and informative content at regular intervals (anywhere from once per month to several times per week is common). - Video scripts. Video marketing is on the rise. Many B2B companies need explainer videos for their products and services, Video Sales Letters, and other video content. - Social media posting and management. Many B2B companies have a social media presence, and they need someone knowledgeable in their industry to help them create a posting strategy and keep up with daily management of each platform. - User experience (UX) copywriting. A specialization in user experience means creating a pleasing, intuitive experience for users on a website. This positive, easy-to-navigate experience helps move that user toward an end goal such as a sale. - Chatbots. This interesting and evolving opportunity for copywriters, which involves writing a script for the chatbots you see on websites, can pay well for just a small word count. There are other opportunities out there, too. So, there's something for everyone. You're sure to find a type of online copywriting project that interests you. 3. The Huge Demand Means Consistent Work As a freelancer, I try my best to avoid the "feast-or-famine" cycle of paychecks. I prefer to have a consistent income, rather than wondering whether or not I'll have enough money coming in each month. The great thing about some of the projects I listed above is that there's a constant, enormous, and ongoing demand for more content. This is particularly true for blog posts and e-newsletters. Typically, a company will publish these things at regular intervals. For example, I write weekly blog posts for two veterinary B2B companies. So, those two clients provide a guaranteed base level of income each month. This helps me plan my budget and worry less about money, even as the balance of my income does vary. That's the advantage of the huge need for ongoing content from many B2B companies. They need copywriters to help them create all that content! Getting Started with Online B2B Copywriting It's a good idea to have some training and knowledge in digital copywriting principles. A solid foundation in web writing can prepare a copywriter for many of these online opportunities. It may be simpler than you think to learn. Many of the copywriting skills you already know are transferrable to the online world. Then, if you want to specialize in any one particular skill (such as SEO, video scripts, UX, or emails), [choose an appropriate learning Certification program for that skill, too](. Remember that, while all of these opportunities are exciting, it's usually best for a copywriter's energy and effectiveness to fully focus on one new skill at a time. So, choose whatever sounds best to you to get started. Once you feel knowledgeable in a new skill, list it on your website and LinkedIn profile. That way, it's searchable to potential B2B copywriting clients. And if you already have clients, let them know you've completed additional training and ask them if they have any needs for that service. You can also search job boards and reach out to potential clients directly via email to search for new opportunities. Persistence pays off — especially with a skill as critical as digital copywriting. So keep it up, and you're bound to find your next client and paycheck! Then, continue to add on new skills as your business grows. You'll be in constant demand with clients, and well on your way to the writer's life you want. Marketers, companies — your clients — will always choose writers who are constantly evolving and improving their skills over those who are not. One way to be prepared for any writing demands your clients have is to invest in your professional future with AWAI's All-Access Certification Flex Pass. You'll get full access to all 14 AWAI Certifications AWAI currently offers, and those they offer in the future. [Check out all the details on this rare opportunity today.]( What's Hot at AWAI … 👀 [Today: Don't miss our Inside AWAI free training at noon ET — Inside the Ever-Growing Demand for B2B Writers — Free Webinar and Q&A!]( 🤯 Just Released: Flexible access to ALL the Certifications. [Check it out here!]( 🤓 [How to impress and win over web writing clients with Certifications.]( 🤷 ♀️ Do you know what your next step should be? [Watch this and get the answer.]( 😍 [Corporate escapee propels himself into the writer's life.]( "Have courage." Today, a different dose of inspiration … Sunday, the 95th Academy Awards take place in Hollywood. Now, whether you've yet to see one of the Best Picture nominees, there are invariably great stories of inspiration from the actors, creators, or the subjects of the films. One standout this year is first-time Oscar nominee Brendan Fraser. If you're not familiar with his long journey from career highs to tragic lows, his story (and moving comeback) is worth checking out. During his acceptance speech at the recent Screen Actors Guild Awards, where he won for Outstanding Performance by a Male Actor in a Leading Role, Brendan shared this advice: "But believe me, if you just stay in there and you put one foot in front of the other, you get to where you need to go. Have courage." Take that to heart … Here at AWAI, we believe in you, and we are here for you. We want you to get to wherever you want to go. And we can't wait to celebrate all your moments along the way. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training: Inside the Ever-Growing Demand for B2B Writers [Inside AWAI featuring Pam Foster and Steve Slaunwhite The Surest Route to a Six-Figure Writing Income] Join us live, today at 12 p.m. ET 👇 [Access Instructions Here]( TODAY! Get all this for $1 … [PWA Product Spread] The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Copywriter — Creative Circle Contractor, Southlake, TX Writing headlines, sub headlines, and body copy for short, digital copy from existing blog posts. --------------------------------------------------------------- Marketing Communications Writer — Marketers on Demand Full-time, Toronto, ON Creating, editing, and proofreading copy for marketing materials, internal communications, key remarks, email marketing, websites, social media posts, and other digital assets. --------------------------------------------------------------- Creative Copywriter (Health/Pharma Brands) — Weber Shandwick Full-time, London, UK Writing high-quality copy for a variety of digital and print platforms. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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