5 steps for writers afraid of AI

Don’t let the ‘uproar’ about AI worry you. Here’s why… [The Writer’ s Life]( February 15, 2023 "Music breeds its own inspiration. You can only do it by doing it. You may not feel like it, but you push yourself. It's a work process. Or just improvise. Something will come." – Burt Bacharach (Sounds like writing, doesn't it?) Hi {NAME}, Today we're going to tackle AI from a different angle … Specifically, what steps you can take if you're worried about it! But before I dive in … I first want to be sure you don't miss out on [grabbing a discounted ticket]( to our Launch Your Writer's Life in a Day — Thrive in 2023 LIVE training happening Friday, February 24th. Today's your LAST CHANCE — the price goes up at midnight! We're bringing in some of the top freelance business owners in the industry for a full day … Experts like Pam Foster, Russ Henneberry, Marcella Allison, Heather Robson, Nick Usborne, Ilise Benun, and more … With one solitary mission: To have you up and running your own writing business with a clear path to success … in a single day! [Go check out all the details and grab your discounted seat today!]( Then be sure to come back for today's issue … The world recently lost one of the most influential composer/songwriters of all time, Burt Bacharach. Throughout his long career, he won six Grammys, three Oscars, and an Emmy, and more than 1,000 different artists have recorded his songs. There's a good chance you're familiar with some of his 73 U.S. and 52 UK Top 40 hits. They've appeared everywhere from movies like Austin Powers to TV shows like American Idol and Glee. Now the thing is … you don't get to be a Legend by staying the same. Legends like Burt Bacharach have multi-decade careers because they adapt with what's happening in the world and in their industry. Creators and innovators use their talent and expand their skills and knowledge to keep up with — or lead the way through! — industry changes with positivity. Even Burt's #1 hit "Raindrops Keep Falling On My Head" from Butch Cassidy and the Sundance Kid (and Spider-Man 2) actually has a positive message about a man who overcomes his worries by realizing that "it won't be long till happiness steps up to greet me." That's a great mindset — one we can embrace for the big changes happening in the world of writing and the latest developments with AI and ChatGPT. Some see the changes as "raindrops falling" — a cause for worry — but "A-list" copywriter Guillermo Rubio sees the changes in a very positive light. Not as a cause for concern, but as a big opportunity. "G" (as we call him) explains more today, and offers you five steps you can take to future-proof yourself against AI. He's the ideal writer to listen to, because he's already been using AI in his own writing business for over two years now. It's probably no coincidence that he's one of our most prolific and fastest-producing writers! Here's to a legendary day, [Rebecca Matter’ s signature] Rebecca P.S. G recently gathered with some legends in the copywriting world —Bob Bly, Brian Clark, Heather Robson, and Nick Usborne — to discuss whether AI would replace human writers. If you haven't watched it yet, [do that today](. We want you to be as up-to-date as possible with what's happening. TODAY! Get all this for $1 … [PWA Product Spread] LAST CHANCE – GET IT ALL FOR $1!! Get all the writing templates … All the "Ask the Expert" interviews … All the Member Spotlights … All 275+ "how-to" articles … Three bestselling programs from AWAI's catalog worth $773 … The LinkedIn group, VIP Job Board access, the tutorials, the tools, the special reports, the swipe file … Your personalized membership card and certificate … ALL … OF … IT … For just one dollar when you join by midnight tonight! [Get Your Special Invitation Here]( 5 Steps You Can Take Right Now If You're Worried About AI Copywriting … By Guillermo Rubio [Man writing on laptop in home office] My love for technology started when my parents got me my first Nintendo Entertainment System back in 1987. [1987 Nintendo Entertainment System] I'd spend hours playing Super Mario Brothers — defeating killer mushrooms and banging Mario's head against question mark boxes to get in-game items. [Screenshot of Super Mario Bros game] Nerding out on video games then led me to computers in the early 90s. I assembled my first one from scratch in the sixth grade, after convincing my dad to get all the parts I needed. Then once I had a working PC, I wanted to learn how to program it, so I read up on programming languages like BASIC, C, and C++. I have been this way all my life. A new technology comes along, and I want to work with it, play with it, see what it can do. It's been no different with AI (artificial intelligence). I've been writing copy for clients for the past 16 years. Am I worried AI will replace me? Not at all. In fact, when one of the first AI tools was released in early 2021, you better believe I was testing it out! Yet there wasn't much of a peep out of other copywriters or our industry. Then, ChatGPT came along in late November of 2022 — and wow, what an uproar it's caused! The whole world is buzzing about it. Writers fear it's coming for their jobs. I get it. Tools like ChatGPT and Jasper.AI are able to instantly create hundreds or even thousands of words of "passable" content when given a topic or simple prompt to write about. And if AI can write an article, ad, or blog post in mere seconds … … why would a client need to hire a writer at all? Instead of telling you the answer, let me show you. Here is an excerpt of a short article written by an AI content generator, answering the question — What is copywriting? Copywriting is an important form of communication used by businesses to promote their products and services. Copywriting is the art of crafting persuasive and engaging content that is tailored to the target audience. It is used to entice potential customers and convert them into loyal customers. Copywriting is used in various forms, such as advertising, product descriptions, press releases, emails, website content, and more. It is the process of creating compelling and persuasive copy that compels the reader to take action. Copywriting is a powerful tool for building brand awareness and reputation. Now, here's an excerpt from a human-written article, answering the same question (What is copywriting?): Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation. These materials can include written promotions that are published in print or online. They can also include materials that are spoken, such as scripts used for videos or commercials. The text in these materials is known as "copy," hence the name "copywriting." You may not realize it, but copywriting is everywhere. In fact, if you just start by looking in your mailbox, you'll find some obvious examples of copywriting. Promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting. You can see that, while AI's writing is good, it doesn't feel human. This feeling of "humanness" becomes more apparent when you compare AI writing to human writing on more complex copy projects, like sales letters. Here, I've asked an AI tool to write me a short sales letter selling a copywriting course: [Example of using AI tool to write short sales letter selling copywriting course] And here is one of AWAI's past control sales letters, written by AWAI Co-Founder Paul Hollingshead: [Excerpt one of AWAI’ s past control sales letters, written by AWAI Co-Founder Paul Hollingshead] Right away, you can feel the difference. Paul's version (i.e., the "human" version) is much more engaging … feels more alive … and gets you more excited. Something AI hasn't been able to replicate. So do you think a serious company like AWAI, would just entrust their writing their next blockbuster promotion to AI? The answer, of course, is "no." And neither would other serious direct-response companies. Which is why you can rest easy if you're a human copywriter. There's no need to panic. If anything, AI is a HUGE boon to your copywriting career. In fact, stay tuned to The Writer's Life for my next two articles in this series, where I'll show you how to use AI to become a better, faster writer. In the meantime, if you REALLY want to future-proof yourself against AI — especially as it continues to get better — the BEST thing you can do is increase the value you bring to the table. Here are five steps you can take to do just that, and stay ahead of the curve: 1. Learn marketing and strategy. One of the things AI cannot do is come up with a fresh approach to a marketing problem. That's something that so far, only humans can do. But the only way you can creatively solve marketing challenges is by learning everything you can about digital marketing and the strategies to do it effectively. 2. Get more creative. Higher-value work always involves a lot of creative thinking. And one of the best ways to get more creative is to learn how to come up with ideas on demand. There are many books out there on this subject. One great place to start is with Jack Foster's How to Get Ideas. 3. Dive deep into human psychology. Understanding what makes us tick, and why we do what we do as humans, is one of the best ways to make yourself high-value in your client's eyes. It will help you sell more and get better results once you know the psychological triggers that move us to action. 4. Get good at storytelling. There's no question, AI can create decent content and copy very quickly. But can you guess what it can't do as well as a human? Tell an emotionally-compelling story! That's why if you can tell great stories through the written word, you'll be very valuable to anyone who hires you. 5. Connect at an emotional level. If you learn how to leverage emotions in your writing, you're golden. Only a human can connect with their readers on an emotional level that AI simply cannot (at least not yet). That's why if you can craft copy that elicits emotion and gets your reader feeling something, you'll have nothing to worry about. By learning marketing, persuasion, and pursuing creativity, you can set yourself apart from "the machines" and continue to add value in today's fast-paced world. And if you really want to give yourself an edge … Rebecca asked me to hold a special training event on February 20th, to show you exactly how I'm using AI to help make my life as a copywriter easier. I'll share with you how to use AI for research … how to eliminate writer's block … how you can use it to double your writing output … and more. To learn more, [go here](. I'll look forward to seeing you there. By the way, this article was written by AI. … … JUST KIDDING! … or am I? 😉 What's Hot at AWAI … 🤓 LAST CHANCE: [Launch Your Writer's Life in a Day — Thrive in 2023!]( 😬 [You're not alone if you have one of these fears …]( 🤯 [Writer confidence from three little letters.]( 🤔 [Is AI about to replace human writers?]( 🤩 [Building an organic business from the ground up — a tortoise approach to the rat race.]( Are You Ready to Start — or Rejuvenate — Your Writer's Life? Here's what AWAI members had to say after attending our Launch Your Writer's Life in a Day event. It is, by far, among the most popular events of the year here at AWAI. Members rave about it … especially when we do it LIVE and in person: "I'm happy to have taken the day off because I needed to hear this." — Nikki "Thank you all at AWAI, a day well spent!" — Kristy "This has been so great! I feel rejuvenated, hopeful, even kind of confident!!!" — Roberta "Thank you to the entire AWAI team! I appreciate all of you, your encouragements, and all the info!" — Joe "Love the whole day. Well worth the time and money." — Stephen "Thank you, everyone!!! So happy to be a part of this amazing community!!!" — Carolyn "I needed this much more than I realized. Feeling rejuvenated in my pursuit of the writer's life. Thanks to EVERYONE who made it possible-those who onscreen and the wonderful team behind the team. " — Daryl "Outstanding training/coaching from ALL speakers the whole day." — Judy "This has been super awesome. I don't believe you have captured my attention for a full day. Awesome!!" — Clara [Comments from AWAI members after attending AWAI's < em> Launch Your Writer’ s Life in a Day event] If you're ready for a huge kick-start … or your writing career has stalled and you need a reboot … we are eager to help you! [Check out the details TODAY]( and then join us Friday, February 24th for a fun, inspiring, productive day. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! 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