Fun, high-paying writing project

Plus these feel-good stories require a “human” touch ;) [The Writer’ s Life]( February 7, 2023 "You're never going to kill storytelling, because it's built into the human plan. We come with it." — Margaret Atwood Hi {NAME}, We've been talking about AI and its impacts on the copywriting industry because the topic is certainly in the news and top of mind with writers of all experience levels. It's important to remember that content and copywriting is about so much more than the actual writing part. Interviewing subject matter experts or happy clients, being creative, connecting at an emotional level, and crafting engaging stories … There's so much more skill and nuance that trained writers bring to the table. If you can tell great stories through the written word, you'll be a very valuable partner to anyone who hires you. So today, I want to highlight a writing opportunity that utilizes some of those "human" skills … It's a fun project — with this specialty, you're spending your time talking to happy clients and writing "feel-good" customer success stories. And you'll feel good about the fees too. The industry average is about $1,500 for just two pages of copy! Plus, the project follows a simple formula, so once you've mastered the basics, you'll be able to write these in no time. But, I don't want to give away ALL the good news about these projects. 😇 I'll let expert Casey Hibbard handle it, and tell you more about why NOW is the ideal time to be writing these fun stories. And if you decide you want to study how to write these, Casey is the one to learn from — she's already done over 1,200 of them. She has so much work that she has to turn projects down! Plus, when you join her live training, you'll get hands-on practice, feedback on your work, a professional sample, and Certification proving you have what it takes … As well as direction on how to land your first few clients. In fact, she may even be the one referring them to you! [Check out the details here.]( And join a small group of writers who want to learn this fast … so you can be earning $1,500 a project in just a few short weeks. Have a great day, [Rebecca Matter’ s signature] Rebecca --------------------------------------------------------------- 4 Reasons Why There's Never Been a Better Time to Write Case Studies By Casey Hibbard [Woman sitting on living room floor while looking at her laptop] In 2000, I was a freshly minted case study writer. I'd written a few of these fun, well-paying projects, and was hooked. I was interviewing my clients' happy customers and crafting compelling stories. Sign me up for more! In the pre-LinkedIn era, I began frequenting face-to-face networking events to find clients. But when I enthusiastically told people that I write case studies … blank stares followed. Back then, it was the rare marketer who had heard of customer case studies — mostly limited to savvy technology companies. I had to explain WHAT case studies were, WHY they were valuable, and then SELL prospects on working with me. It became exhausting. The good news for writers is, things are vastly different today. Customer case studies, aka success stories, have become an indispensable marketing tool. Hundreds of thousands of businesses create them. And if they don't yet, most know they should. Here are four reasons why there's never been a better time to be a case study writer … Reason #1: Social Proof Rules the Day People have always relied on "social proof," or word-of-mouth, to make decisions. Maybe your friend recommends a babysitter or restaurant. With that endorsement, you feel more confident making the same decision. But in the past 20 years, social proof has become more formalized and part of companies' marketing budgets. From buying blenders to hotels to software, we've come to rely on the experiences of others to help make decisions. Consider the power of reviews on Amazon, TripAdvisor, and Yelp. Think about the last major purchase you made. Chances are, someone else's experience influenced your decision. But beyond online review sites, countless businesses now actively create customer case studies to give buyers more peace of mind in their decisions. Because the more expensive, complex, or risky the purchase is, the more proof buyers need. What better way than a compelling customer story to show that a company delivers on its promises? Buyers agree. When the research firm Forrester asked Business-to-Business (B2B) buyers about the type of content that helps them make purchase decisions, 71% said "real customer or peer stories." Reason #2: Companies Can't Find Enough Good Case Study Writers So many organizations now create case studies that marketers just can't find enough skilled help. Trust me. Nearly every week, a new prospect contacts me about creating case studies. But I can't take on all the requests that come in. The market needs more qualified case study writers. Companies want someone experienced in the ins and outs of this unique kind of writing … Someone who can learn their solutions quickly … Ask the right questions in interviews … Craft a compelling story with measurable results … Match the story to the client's goals and key messages … And guide them through the process until they have a completed story ready for use. It's not hard, but it does take specific know-how and the "human" touch. Reason #3: Written Case Studies Still Reign Writers frequently ask me whether video testimonials are replacing written case studies. After all, marketing and social media are rife with video. While customer stories lend themselves well to video, the price tag and logistics seriously limit its use. Consider this: Chances are, the vendor and customer are in two totally different places. That requires flying a video crew to the customer's site, bringing the customer to the vendor's location, or finding a quality video team based in the customer's location — for every story. None of this is easy, or cheap. That's one of the reasons why written customer stories still outpace video testimonials. Second, not everyone prefers video. In fact, one survey found only about 30% of buyers actually prefer video over written. A possible explanation: written stories are skimmable and consumed at the buyer's own pace, while video is not. I see this with my own clients. Even those who produce customer videos still develop written stories on those same customers. Reason #4: Nearly Any Type of Business Can Benefit In the early days of my freelance career, customer case studies were mostly a make-or-break marketing tool of tech companies attempting to stand out in a very competitive start-up environment. But those technology trailblazers set the precedent for the rest of the business world, and now TONS of businesses market with written customer stories — from business services providers to consumer companies. Spend a few minutes searching online for "customer case studies" or "customer success stories" and you'll see what I mean. Up will pop page upon page of hits. At the top, you'll see big names like Microsoft and Cisco. But keep going and you'll find all types and sizes of businesses. These are just the ones that come up in a search. There are countless others behind-the-scenes that already produce case studies, or know they need to. Those could be coaches, consultants, health providers, financial advisors, architects, building contractors, educational providers, and many more. Check out the AWAI website and you'll find [dozens of member success stories.]( Because just about ANY organization could benefit from marketing with customer stories. So there you have it. There's never been a better time to add case studies to your menu of writing services. But beyond all that, it's an especially rewarding and fun form of writing for those who enjoy storytelling. And who doesn't? To help you get started, I'm offering a limited number of up-and-coming writers the chance to be mentored in how to write customer success stories. This is your chance to work directly with me and gain the tools and knowledge you need to be a well-paid case study writer … in just four weeks! After writing over 1,200 of these, I've got writing them down to a science. So I'll mentor you on the winning formats, and even coach you on how to find quality clients when your training is complete. Plus, you'll be Certified to prove you've mastered this skill. [Check out all the details before enrollment in my live training closes.]( Now Accepting New Writers If you want … - high-paying gigs, - predictable writing income, - greater flexibility … AND the satisfaction that comes with LOVING what you do for a living … Then getting accepted into our influential club can set you up for everything you're looking for in a writing career. NOTE: Your acceptance window will be closing soon [Apply Now]( What's Hot at AWAI … 🤓 [You might be cut out for case study writing if …]( 😄 [Get paid $1,500 to write feel-good stories!? Yes, please! Find out more here!]( 🤔 [Is AI about to replace human writers?]( 👉 [Unlock multiple new income streams with a fun conversation]( 🤩 [Charlotte copywriter clears $140K — in year one.]( Tell Everyone You Are a Writer! As she mentioned in today's article, that's the tactic Casey Hibbard used when she was starting out as a [case study writer]( — even though she got some blank stares in response. 😊 Recently, AWAI Member Barbara tried it out for herself at a live event. Here's what she told us … Congratulations, Barbara! [Social media post about telling everyone one you're a copywriter] You followed the golden rule to tell everyone you know you're a copywriter and got interest right away … with more opportunity on the horizon. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! FREE TRAINING: [200] Join us Friday, February 10 at 12 p.m. ET [Grab The Access Instructions Here]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here For More Details]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: Content Writer — Synergy Interactive Full-time, Remote An excellent storyteller — you take ownership in crafting impressive and impactful content assets to educate customers and expand brand awareness. --------------------------------------------------------------- Senior Copywriter — Refine Labs Full-time, Remote You're a great fit for the role if you have a passion for storytelling, while possessing the ability to write compelling copy for our paid media assets, website, and more. --------------------------------------------------------------- Copywriter — Yelp Full-time, Remote Have excellent written communication skills that can be used anywhere from brand storytelling, to guiding a user through an experience. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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