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What a way to end the week! [The Writer’ s Life]( February 3, 2023 "The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do." – Sarah Ban Breathnach Happy Friday, {NAME}! We're going to end the week in a big way … With THREE things to help you make (more) money faster from your writing. First up is a proven system that will have you up and running as a professional writer … In just 5 days. All you have to do is [click here and say "Yes!"]( And my team and I will take you by the hand and lead you through our proven Writer's Launch Party. Each day, you'll do the simple exercise we give you. And attend an optional training session with some of our coaches. And by next Friday, you'll be officially launched. We've been doing this for the past year, and the results have been AMAZING! [>> Go here and see how you can be up and running in just 5 days.]( Next, at Noon ET TODAY we're going live to dig deep into AI … Specifically, what it means for the future of writers! Our resident AI expert Guillermo Rubio (also known as "G") will be joining Bob Bly, Brian Clark, Nick Usborne, and Heather Robson to shed light on what writers need to know now, and what's to come in the months ahead. G has personally been using AI for the past couple of years in his own copywriting business, and recently published an [in-depth brief on AI that you can download for free right here](. In the report you'll get the latest facts (which we'll continue to update as the story unfolds), and most importantly, the big opportunity it presents for writers. Check it out and then bring your questions to our "no-holds-barred" conversation, so you can be 100% up to speed and take full advantage of the opportunity. It's an exciting time to be a copywriter! [>> Go here for access instructions to today's FREE AI event.]( And finally, Heather Robson is back one last time this week with three ways to attract and land new clients. Like I said, we're ending the week in a big way. I hope you have a wonderful weekend … And now, over to Heather! [Rebecca Matter’ s signature] Rebecca --------------------------------------------------------------- What a week, {NAME}! You've learned about the value of a well-defined offer … you've picked from four in-demand projects to create a well-defined offer of your own … and you've started studying and learning that project type. Once you've mastered your project type, the next step is to use your well-defined offer to get your foot in the door with new clients. This is where the engine starts firing and forward momentum begins. It's also where most writers start to get a little uncomfortable. (Learn a writing skill? Yay! Talk to potential clients? Eek!) If that's true for you, don't worry … you aren't alone. And, even better, having a well-defined offer makes client conversations easier and a little more relaxed. So, in this final article, we're going to look at three ways you can use your well-defined offer to attract and land clients. But first, let's talk about some key mindsets that will help you no matter how you're approaching clients. Getting in the Right State of Mind I can remember when I first started my writing business a generation ago (hehe — that's actually true), I would go into every client conversation with a sense of dread and desperation. They just had to say yes. It was make or break. If they didn't say yes, my business would die. Okay, I probably wasn't quite that dramatic, but I made things way more stressful than I needed to. So, if you want to avoid that stress, start working on these three mindsets. When you get them nailed down, client conversations can actually be kind of fun. Mindset 1: You're practicing. Most things get better with practice. That is definitely true for talking to prospects. The more you do it, the easier and more natural it gets. Look at every client conversation as practice for the next one. No matter how it goes, take a few minutes afterwards to consider what you did well and what you can do better next time. This mindset is a game changer, I promise. Mindset 2: Detach from the outcome. There's no make-or-break moment. To be fair, there are moments that, when they fall your way, can level-up your business. But any single client conversation is not going to be devasting for your business if it doesn't go your way. The best way to go into a client conversation is without an emotional investment in the outcome. If it works out, great. If not, on to the next one. Mindset 3: Be Curious. When you're having a client conversation, it's easy to rush ahead to your pitch. Resist that urge. Take a breath. Slow down. And be curious … Be curious about your prospect's business, their product, and their audience. Be curious about what excites them and what worries them. Be curious about their bigger goals — there's something beyond making sales that they want to accomplish, I can all but guarantee that. Enter each conversation with a genuine desire to understand your prospect and their business, and by the end, you'll see more clearly how you can help them. Then, when it comes time to make your pitch, you'll be able to present your offer in terms of how it helps them specifically, and that's so much more powerful than a generic statement. Finding Good Prospects In a minute, we're going to talk about attracting clients to you and also doing client outreach. But first, I want to share a couple of tips for finding higher-quality prospects … the kind who have a budget and who value what you do. Start by choosing a niche or at least an area of focus or two. Your niche might be the software as a service industry or SaaS. Or, if you're not ready to commit to a niche, you might decide you want to reach out to local clients and IT companies because you find them interesting. Taking this step removes some of the overwhelm from researching potential clients … it gives you a way to focus your efforts. Next, watch for prospects with two attributes. First, you want to see that they're investing in their marketing. If they have an up-to-date website, that's a sign that they have a marketing budget. An active email list is another sign. So are paid advertising campaigns. Second, look to see that they're using what you want to offer. If your well-defined offer is built around articles, focus on the companies that have a blog that's been updated in the last year or who have articles published on their site. When you see they have a budget, you know they'll be able to pay your fees. And when you see that they're already using what you offer, you know they have a need and that they understand the value of what you offer. All right, let's get to the actual offering … Three Ways to Use Your Offer to Land Clients Earlier — way back in the first article of this series — I mentioned how you might use your well-defined offer to advance a conversation at a networking event. Networking is a great place to use your well-defined offer. Your offer becomes what you say when someone asks what you do. Instead of "I'm a copywriter," you can say, "I write blog posts that help you get more traffic and higher quality leads." Then, as the conversation unfolds, you can talk more about how that works — all part of your well-defined offer. I also promised you that networking wasn't the only place to use your offer, so let's talk about three other ways your offer can help you attract and land clients. Help People Associate You with Your Offer This is an attraction method. It's about using your offer in all your marketing materials so that people begin to think of you in terms of your offer. If you write blog posts that bring in traffic and leads, put that in all the places people interact with you. Your LinkedIn headline … Your LinkedIn summary … Your email signature … Your website … Over time, you'll become synonymous with writing effective blog posts. When one of your connections needs that kind of service, you'll be who they think of. More importantly, your connections will also send other people who need a good blog writer your way. Make Direct Pitches As you start to identify good potential clients, take a look at what they're doing in regard to what you offer. If you offer product pages, look at their product pages. If it's welcome emails, sign up for their list and see what they're sending. Think about how your well-defined offer can help them get better results, and then send them a pitch with the details. Keep this pitch on the shorter side. Introduce yourself. Provide a comment or two on what you like on their site. State your well-defined offer, and then give them a specific pitch — one that's tailored to their needs, product, and audience. If you send three to five of these every day, it's only a matter of time before you start seeing results. Keep in mind, most direct pitches don't get a response. That's okay. Keep at it. I've talked to writers who give up after three, five, maybe ten pitches. That's not enough to know if what you're doing is working. Remember, consistent action over time is what will yield the best results for you and your business. Become a Guest Once upon a time, guest blogging was used to improve search engine rankings. It doesn't work as well for that purpose anymore, but it's still a useful way to grow your audience and become better known for what you do. Being a guest on podcasts and webinars is also effective. Put together several article topics that are related to what you do and how businesses can use your project type for bigger success. Also think about the kinds of things you might talk about in an interview or a training session. Armed with those ideas, start looking for blogs and podcasts that your target audience is likely to follow. From those, identify the ones that welcome guests. Then read through their guidelines for submitting a guest post or becoming a podcast guest. Follow the guidelines and put yourself out there. When you do get published or invited on for an interview, make sure your well-defined offer is part of your bio. Getting clients and building your business takes time and effort, but with a well-defined offer and consistent action, you will start landing clients. If you do good work for them, soon after that, you'll find yourself as busy as you want to be. Ed Note: If you want our help reaching your writing and financial goals … I'd encourage you to look into Circle of Success by midnight tonight while enrollment is still open … As a COS member, you'll build a personalized career plan with the help of a personal mentor, based on your experiences, interests, and goals. You'll also get personal feedback on your writing, enjoy free Bootcamps, and receive unlimited access to our complete library of programs and resources … And, you'll have mentoring and our lifelong support as you build the writer's life of your dreams. [Go here to check out the long list of benefits and all the details before enrollment closes at midnight tonight.]( LAST CHANCE: Become a Professional Writer in Just 5 Days! Our proven system speeds you past any roadblocks and get you up and running as a writer … With the confidence, skills, and polish to take on your first clients and get paid … In just five days … GUARANTEED! [Click Here By Midnight Tonight]( What's Hot at AWAI … 👉 LAST DAY: [Join Circle of Success today and hit your writing and financial goals this year!]( 😎 [Here are some of the benefits of being a solopreneur.]( 😉 [And if you're still not convinced … here are a few more benefits of being a solopreneur!]( 🚗 [Car restorer shifts gears, and boosts personal happiness through copywriting.]( BIG announcement … [Social media post about quitting bartending job and then a getting content writer job offer] Wow, Ty! You bet on yourself, and it paid off right away!!! Congratulations on your new job as a Content Writer. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Today's Free Event: Is AI About to REPLACE Human Writers? Will companies need to hire writers … how good is AI at writing … and where does that leave copywriters and freelancers?!? If you're curious or concerned — be sure to join us TODAY at noon ET as our panel of experts share their thoughts and insights into AI and how it will impact your career as a writer. [Reserve Your Seat Here]( Featured Jobs Senior Copywriter – Houlihan Lawrence Full-time, Bedofrd, NY Copywriting for luxury listings. This includes visiting new listings and writing copy that describes the physical attributes of the house, plus the lifestyle it offers to buyers. --------------------------------------------------------------- Freelance Copywriters – Creative Circle Contractor, New York, NY In this role, the freelance Copywriters will work on copy for websites, brochures, and some social media. 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