Here’s how you do it faster

It only takes one to start [The Writer’ s Life]( February 2, 2023 "The most effective way to do it, is to do it." – Amelia Earhart Hey {NAME}, I've always been a big fan of just saying "Yes!" to whatever a client asks you to write … assuming you want to write it that is. 😉 AWAI has a giant catalog of training programs that will quickly get you up to speed. So just tell them you have time in your schedule a few weeks from now, and then grab the program you need to walk you through the project. Nothing motivates you to learn something more than a paycheck … And today, Heather Robson is back again with a plan to learn whatever you need FASTER. As one of our most popular instructors, Heather has taught hundreds of successful copywriters, and knows how to get them what they need. But before I sign off … Just a quick reminder [to register for]( our proven system that will have you up and running as a professional writer in just 5 days. All you have to do is [click here and say "Yes!"]( For five straight days, starting on Monday, you'll get our undivided attention … so you can blast past any roadblocks … and get set up as a professional writer by next Friday — GUARANTEED. No maybes, perhaps, or only ifs … you WILL launch in just five days (even if you don't "feel" ready). It's a big goal … But we've proven it works. [>> See for yourself here!]( [Rebecca Matter’ s signature] Rebecca --------------------------------------------------------------- Hi there, {NAME} — Heather Robson back again! 👋 Yesterday, we talked about four project types that you can easily turn into a well-defined offer to land more writing clients and get more referrals. Remember, you can learn all four project types eventually (and other project types, too), but you only need one to start getting paid. So if you're just starting out, pick one and learn it, so you can offer it with confidence as soon as possible. Now the obvious way to learn it is to take a course, preferably one that will give you feedback on your work. And AWAI has courses that teach each of the project types that I introduced in the last article. (Remember, if you're part of [AWAI's Circle of Success](, you can grab anything you need at any time — it's all included. So, get going!) What I want to give you in today's article is a primer plan, so that when you do take a course, you already have a feel for the project type you're learning, which will allow you to absorb the nuances from your course rather than struggling with the basics. What I'm going to lay out here is something you can do in advance of a course or while you're taking a course. It will greatly increase your confidence in and understanding of the project type. And, when you do sign up for a course, it will help you be one of those writers who is landing clients even before you complete your coursework. Sound good? Great! Let's dive in. Step One: Read All About It When you decide which project type you want to master first (or next), start by focusing on it and only it. Don't worry about studying other things at the same time. Plan to make it your focus for the next three to four weeks — and block off time for. I recommend 30 minutes to an hour a day. In the first week, dedicate that time to reading about your project type. Not examples of the project … but expert discussions about the project and what makes it work. So, if you want to write blog posts, search AWAI and Digital Copywriter for "blog posts" and "how to write a blog post." Read what you find there. Then go out to the internet at large and do those same searches on Google. Do other searches like "blog post structure," "writing blog posts for clients," and "blog writing tips." Read what you find there, too. You'll start to notice a lot of commonalities among what you're reading. Take note. Those are likely to be the most proven strategies and tactics for your project type. By the end of your first week, you'll find yourself fluent in the terms and common approaches to your project type. Step Two: Study Examples The next step is to take your new knowledge and use it to critically study examples of your project type. Continuing with our blog post example, in your second week, start reading blog posts in your niche or area of interest. If you want to write blog posts for companies in the parenting industry, start reading blog posts in that industry. At the end of each post, do a breakdown. Based on what you learned in the previous week, identify what skills and approaches the writer used. Analyze the structure of the post. How is it organized? Study the writing itself. What passages flow well? Where does the pacing lag? How clear is the information? As the reader, do you know what to do next? Make notes about each example of what you see that's working and what you would improve. By reading examples of your project type and critically analyzing them, you'll start to really internalize the knowledge you gained in your first week. Step Three: Start Rewriting In your third week, take the samples you studied in your second week, and rework them based on what you learned in your first week and the notes you took when you analyzed them. Find passages where the original author's meaning is unclear and rewrite them for better clarity. Find the bumpy spots and smooth them out. Is there a different structure the author could have used that might have worked better? Reorganize the piece based on your thoughts. By taking existing work and editing it to improve it, you'll be applying the skills you've been learning without having to worry about a blank page. Step Four: Write Your Own Samples After reading about your project type, studying random examples you found online and critically analyzing them, and then improving them with your own rewrites, you'll gain a good feel for how to approach that project. So, your next step is to write two or three samples of your own, from scratch. If you're not sure what to write about, think of the last purchase you made. If you're learning about writing blog posts, write a blog post or two that would fit well on that product's website. If you're learning about writing landing pages, write a landing page selling the product or asking people to sign up for an email list with updates about that product's industry. Just to make this a little more real, if the last product you bought was toothpaste, you could write a blog post on the best electric toothbrush and another on five surprising health benefits of flossing. Or you could write a landing page selling an electric toothbrush or asking readers to sign up for a newsletter all about oral health. Step Five: Take a Course for Deeper Knowledge If you have the time and the resources, complete your study (and mastery) of your project type by taking a course that teaches it. With a course, you'll be able to take your learning to a deeper level. And because you spent the time doing this primer study, you'll be able to get everything out of the course that you can. At the end of the process, you'll feel confident and ready to say to a prospect, "I can help you and here's how …" Followed by your well-defined offer, of course. Tomorrow, in the final article of the series, we'll look at how you can use your well-defined offer to open doors, and even better, to get clients to reach out to you. Until then, Heather YOU a Professional Writer in Just 5 Days! Our proven system speeds you past any roadblocks and get you up and running as a writer … With the confidence, skills, and polish to take on your first clients and get paid … In just five days … GUARANTEED! [See How We'll Do It]( What's Hot at AWAI … 🤓 CLOSING SOON: [Enrollment is closing for Circle of Success!]( 😵 Do you feel like you're scrambling? Lynelle felt the same but "now opportunities are just everywhere … " [Read more about her here.]( 👉 [Don't let our "Insta-Culture" hold you back from this key success tool.]( 🤩 COS Spotlight: [Former medical professional becomes copywriter – income leaps 400%.]( Rocking and rolling into the New Year … [Social media post about staying motivated and getting success through referrals] Congrats on this huge win, EG … We love how much fun you're having! Referrals are a great way to expand your customer base and pretty much fill your funnel up with as much work as you can handle. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Event: Is AI About to REPLACE Human Writers? Will companies need to hire writers … how good is AI at writing … and where does that leave copywriters and freelancers?!? If you're curious or concerned — be sure to join us Friday, February 3, at noon ET as our panel of experts share their thoughts and insights into AI and how it will impact your career as a writer. [Reserve Your Seat Here]( Featured Jobs Freelance Writer – Marker Content Ltd Contractor, Remote We sell articles to agencies, publishers, small businesses, web developers and everyone in between. These businesses are calling out for written content to use on their social accounts, newsletters, blogs and websites, and here's where your writing skills come into play. --------------------------------------------------------------- Copywriter – Medline Industries, Inc. Full-time, Northfield, IL Responsible for producing and writing consistent product copy and verbal content across all different tactics and media, including product sell sheets, brochures, catalogs, direct mail, web pages, digital banners and tradeshow graphics. --------------------------------------------------------------- Copywriter – Eastridge Workforce Solutions Full-time, Chicago, IL Write and concept for all channels, including website, email, digital, social, and print. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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