Formula for writing a $1,000/page white paper

Fortunately, it’s pretty straightforward … [The Writer’ s Life]( January 18, 2023 "The only one who can tell you 'you can't win' is you and you don't have to listen." – Jessica Ennis Hi {NAME}, White papers may be the most overlooked writing project on the planet … But I have no idea why. 🤷 ♀️ These formula-based "research reports" pay upwards of $1,000 a page!! That's $5,000 to $8,000 PER PROJECT. Then there's the demand … Hundreds of thousands of companies in every industry need these projects written … With 91% of them calling it "one of the two most influential marketing tools" in their arsenal. And in addition to the high fees and big demand … - You earn a lifetime of professional writing fees … - Gain immediate respect and prestige … - Write for deep-pocketed clients willing to spend serious money … - Are in BIG demand, with little competition … - Have zero pressure to sell or write hyped-up copy … - Never need to "scramble" for new clients or writing jobs … - And you won't get bored from writing about the same topic over and over. PLUS, it sets you up for some of the easiest money you'll ever make as a writer by repurposing the content! More on that tomorrow. 😉 Today, let's look at how you write a white paper, so you can see what goes into it … An effective white paper has five important parts: - The problem - Your client's solution - Proof and evidence - Transformative results - Summary and next steps Let's look at the white paper example I use in my [update on our brand-new white paper training program]( to dig into each part … The company is called Flipdish and it offers online ordering systems for restaurants. They've chosen to publish a white paper that addresses the high cost of third-party order and delivery systems, which became a necessity for restaurants in the wake of the COVID pandemic. Not only are these services expensive … they can be bad for business in the long run. So, Flipdish decided to address this problem head-on. Ready? Let's do this … 1. Problem and Solution Here's the cover of the white paper … [Screenshot of white paper example] Notice the problem (and promised solution!) clearly stated in the headline: "Why food delivery marketplaces are bad for business and how to get off them." It directly addresses a very real concern restaurants have … - That companies like Uber Eats and Grubhub are expensive. - There are problems with rude delivery workers and lost orders. - Their websites often recommend other restaurants ahead of theirs. It also clearly lets restaurant owners know (1) there are better alternatives and (2) this report will help them. The "introduction" page below lets the reader know how this white paper is going to help them … [Screenshot of white paper example] By clearly stating who this white paper is for … What it's about … And, most importantly, that there's a solution they will learn about if they keep reading. Next up … 2. Proof and Evidence By reading this white paper, the reader will learn how food delivery companies are having a negative impact on their restaurant business … So much evidence, in fact, they will likely discover that the problem is even worse than they thought … Which, in turn, creates greater urgency to look for an immediate solution. For example … You're shown the growing power and dominance of food delivery companies and the impact of commissions: [Screenshot of white paper example] [Screenshot of white paper example] [Screenshot of white paper example] Readers are reminded of the "Faustian bargain" restaurant owners are making when they work with these marketplaces … how the commissions they're paying are unsustainable over the longer term … They're warned about what these companies can do once they have their customer data, like direct them to competitors or "ghost kitchens" owned by the delivery services themselves: [Screenshot of white paper example] [Screenshot of white paper example] [Screenshot of white paper example] [Screenshot of white paper example] If you're a restaurant owner taking all this in, you can't help but think this is an issue you HAVE to address. [Screenshot of white paper example] [Screenshot of white paper example] After all this proof of why relying on delivery marketplace services is bad for business comes the solution: [Screenshot of white paper example] [Screenshot of white paper example] [Screenshot of white paper example] But notice — this is NOT a sales pitch for Flipdish! It's simply a case for why an efficient in-house ordering system is much better than relying on third-party delivery system sites. Only after this evidence is presented is there one page about how Flipdish can help: [Screenshot of white paper example] Followed by … 3. Summary and Next Steps Here, the solution is simply restated, and the reader is invited to take the next step by setting up an appointment with a member of Flipdish's sales team. [Screenshot of white paper example] Now, there's a final component to many successful white papers, and that's … 4. Transformative Results This is simply a page or two recounting how other businesses implemented the solution you're offering and how positive the results were. The white paper writer in this case chose to handle it by sprinkling three or four "Customer Spotlights" throughout, like this … [Screenshot of white paper example] Where restaurant owners talked about how things changed for the better when they left the delivery services and found their own ordering and delivery solution. And that, {NAME}, is all you need to do to write a winning white paper! - Problem … - Solution … - Proof and evidence … - Positive results … - Guide your reader to the next steps … Pretty simple, right? And get this … Most of the talking points and a lot of the research in a white paper like this one come directly from the company! And the fancy design is handled by professional graphic designers who take your copy and "build" design around it, incorporating any suggestions you have to offer. All YOU focus on is writing the content … Gain a solid understanding of the problems and solutions by consuming the information the companies give you … Do your own reading and research … Get to know the "lingo" associated with the industry … And follow the simple white paper structure I just showed you when you sit down to write. So, there you have it … the simple formula behind writing a white paper. If this seems like a project you could do, go ahead and grab our brand-new program today, [How to Become a Professional White Paper Writer](, while you can save over $300 with the "launch discount." In it we'll walk through each step, giving you hands-on experience writing the most crucial elements of your first white paper. You'll then submit your final assignment and we'll provide you with personalized feedback so you know you're doing it right, which will give you a polished sample white paper you can show potential clients. And finally, we'll show you how to land those all-important first few paid assignments. [>> Go here to learn more about the program, as well as the opportunity.]( Tomorrow, I'll show you how this is only the beginning … And how the white papers you'll write will set you up for some of the easiest money you've ever made as a writer. This is where it gets REALLY fun. 😉 See you then! [Rebecca Matter’ s signature] Rebecca LAST CHANCE: Get It ALL for Just $1 Until Midnight Tonight! Get instant access to the exclusive B2B writing community and ALL their private resources, including … - All the success roadmaps … - All the writing templates … - All the articles … - All the how-to videos … - All 150+ training webinars … - The Forum, the Job Board, the tutorials, the tools … - And much more! All for just $1. [Join Before Midnight]( What's Hot at AWAI … 👀 Did you watch Monday's Morning Jumpstart? [Catch it here!]( 🤔 So, just how big is the opportunity for white papers? [Find out here!]( 🤓 CLOSING SOON: [Save BIG on our brand-new white paper training program.]( 🤩 [From housekeeper to well-paid copywriter — at 23.]( Ready, set, launch … [Social media post about copywriter's successful newsletter launch] What a great way to test your market, Steve! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training: Thrive as a Freelance Writer in 2023 with the Skill Every Company Needs Right Now Friday, January 20th at 12 p.m. ET 👇 [Access Instructions Here]( Featured Jobs Marketing Writer – JoVE Full-time, Remote The Marketing Writer will execute on all writing needs across JoVE's marketing channels. Manage the creation of compelling copy for items such as marketing emails, white papers, blog posts, social media, product/service descriptions, customer newsletters, surveys, webinar scripts, corporate brochures and more, related to STEM research and education. --------------------------------------------------------------- Marketing Copywriter – Motion Recruitment Contract, Remote Our client, a leading business analytics company, is looking to hire a Marketing Copywriter to join their team remotely! Maintain consistently high standards of writing across various communication types (ie: literature, case studies, emails, white papers, blog posts, etc.) --------------------------------------------------------------- Investment Content Writer – Fidelity Investments Full-time, Boston, MA As an Investment Content Writer, you will take the lead in crafting high-impact content about Fidelity s investment products, most often in a B2B context for professional audiences. You enjoy taking a dense 20-slide PowerPoint deck on an investment product and a few interviews with partners and creating a short white paper, a compelling case study, and an engaging infographic on a deadline! --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2023 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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