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Make money writing something you already know how to write [The Writer’ s Life]( November 25, 2022 "Before you can make a dream come true, you must first have one." – Ronald McNair Ahhh, the excitement of Black Friday, {NAME}! It seems like the deals start appearing in the inbox earlier and earlier every year. So. Many. Emails. A record-breaking number of emails! AWAI Success Michele Peterson expands on why it's an even hotter channel for companies in today's issue, and why it means lots and LOTS of well-paid writing opportunities for you!! It's no wonder email is one of the quickest routes to start getting paid. Writing emails is how Michele landed her first paying assignments and made enough to leave her job and jump into writing full-time. After 10+ years as a freelance writer, almost 35% of her income comes specifically from writing this one simple project. Yet as simple and common as they are, writers who can turn out emails on a consistent basis are in big demand right now. Because businesses don't need one message — they need a series of emails … 5, 7, even 10 messages written at a time. And it's not even one type of email … as Michele explains today, there are several "flavors" of email that businesses need written. Of course, the biggest hurdle to becoming a professional, paid writer is simply getting started. So, this Black Friday, let's help you set up your writing business FAST. How? With 90% off our wildly popular Email Training & Certification!! It includes all the training, exercises, feedback, portfolio building, and help getting clients you'll need to start making money as a CERTIFIED email copywriter. And for Black Friday, you can get full access to all of it, for 90% off … [>> Check out this Black Friday DEAL here — it's your LAST CHANCE!]( Have a great weekend! [Rebecca Matter’ s signature] Rebecca --------------------------------------------------------------- Happy Black Friday, {NAME} – Michele Peterson here! 👋 How many new marketing emails have you received today? I bet it's a high number. According to Statista, there are about 320,000,000,000 emails sent each day worldwide. (That's 320 billion if you didn't want to count all the zeros.) Can we all agree that despite the never-ending rumors, email marketing is not even close to taking its last breath? On the contrary, it is healthy, thriving, and growing by leaps and bounds. For example, let's look at email activity on Black Friday alone. SendGrid has tracked how many marketing emails the platform processed on behalf of their customers on Black Friday and Cyber Monday since the company was founded in 2009. Here's their chart: [Chart by SendGrid showing email activity on Black Friday and Cyber Monday since 2009] And it was reported that companies emailed consumers 12 TIMES as many Black Friday ads and deals in 2021 than in 2020! I can't wait to see 2022's final count … I'm guessing it will be even higher, because not only are marketers sending more emails than ever before, but consumers are also opening them and taking action! HubSpot reports that 77% of marketers saw an increase in email engagement during the past 12 months. They also found that four out of five marketers would rather give up social media than email marketing. I'd say this is evidence of a marketing channel that's thriving. Wouldn't you? Not only thriving, but hungry for writers who can write great email copy to feed the machine. Speaking of being hungry … 31 Flavors of Emails You know those ice cream counters where they have all the buckets of ice cream on display? There are always SO MANY flavors to choose from! And while having so many choices can be overwhelming, the burden of choosing just one, for me, is eased by the knowledge that I can come back again and pick another flavor next time. Writing emails is kinda like that. Businesses across every industry send emails of all kinds to their customers and prospects. One day I may be writing teaser emails. Another day I may write emails that tell a story. The next day, another kind of email. Some of my favorite clients sell digital information products like online courses. They need a lot of emails. And they need them in lots of different flavors. For example, they need emails to: - Announce a product to their audience - Tease the product - Offer the product - Confirm the purchase of the product - Thank the buyer and tell them how to access the product - Deliver the product (often dripped out over several emails) - Upsell to the next suggested product Just to name a few. There are also emails that provide social proof or answer common questions. Emails that give updates on new content (new blog post or podcast episode, for example). Emails that give coupons or announce special deals. There's a flavor of email for just about anything a business needs to communicate to their clients, customers, patients, and prospects. You probably have many of these flavors in your inbox right now. Let's prove it … Email Scavenger Hunt To let you see firsthand some of the different kinds of emails that are being sent every day, I invite you to participate in a quick email scavenger hunt. Go to your inbox and see if you can find the following five common marketing emails: - Welcome Email — they're welcoming you to their company email list, maybe thanking you for a purchase or for opting in. - Teaser Email — they're selling you something, but you won't get the full details unless you click the link. - Announcement Email — they're announcing something, maybe a sale or a special deal. - Cart Abandonment Email — they're reminding you that you left their site and didn't complete the checkout process. - Time Is Running Out Email — they're letting you know that the clock is ticking, and time is running out on whatever they're trying to sell you. You probably found more than one example of each of these flavors. Now, let me ask you … Can you write an email like those? And would you like to be paid well for doing so? The Email Writer's Life Email copywriting was one of my first writing specialties. And it's still one of my favorites. Here's why: It's almost never "one and done." Clients need email on an ongoing basis, because businesses don't need one message — they need a series of emails … 5, 7, or even 10 messages written at a time. And repeat business is MUCH easier on us writers than having to land new business all the time. There's variety. I didn't actually count 31 different types of emails that I've written for clients. There may be more, or there may be less. But writing different kinds of emails keeps things interesting for me. Emails are short, quick, and fun to write. Typical marketing emails are less than 800 words. And I find it fun to figure out what those 800 words should be to deliver the biggest impact for both my client and their reader. The email writer's life is full of delicious flavor. And remember those 320 billion emails sent each day? That means the buckets of opportunity behind the counter are constantly being refilled. There's a lot of work to go around … plenty of room at the counter. Care to join me? If so, check out [AWAI's popular Email Certification](. It will train you to write effective emails for clients, help you build a professional portfolio of samples, and guide you through landing your first paid assignments fast. Editorial Note: Don't miss your chance to get started with these short, fun projects! Today is the LAST DAY to snag our popular Email Copywriting Training and Certification at 90% off! EVERY copywriter MUST know how to write emails people open and read. You can charge between $350 and $500 for a single email … as well as $3,000, $4,000, or $5,000 per month in monthly retainer fees … Which is why, at 90% off, AWAI's Email Certification — taught by one of the best email writers in the industry — may just be the best training value on the planet! BUT HURRY — this incredible Black Friday deal ends at midnight tonight. [Go here now to claim this deal.]( Last Chance: Grab This Black Friday Deal! Today only you can get access to our THREE brand-new "Over the Shoulder" Trainings and learn three different writing projects you can get paid to write (a $297 value) FREE! The entire training is included — today only — with your Barefoot Writer membership. This package is worth over $900 — but for Black Friday, you can have it all for just $49! [>> Get in for just $49 here! [Expires at midnight!]]( What's Hot at AWAI … 🔥 BLACK FRIDAY DEAL: [Final chance to grab our Email Certification at a CRAZY DISCOUNT!]( 👉 [20 email copywriting tips to INCREASE engagement and boost response rates.]( 😊 Need some inspiration to take the first step? [Check out our Monday Morning Jumpstart archives!]( 🤩 [New Jersey man turns writing sideline into a full-time income.]( Celebrating a first paid client!! [FB post about first writing client] There's nothing quite like that first paying client! We're feeling happy for you too. Congrats, Teresa! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training Video: Get PAID to Write About WINE! There has never been a better time to become a writer for the wine market … No matter what your background experience is … How much or how little writing you've done before … Or what your goals as a writer are … You CAN earn great money sipping and writing for the wine market. Find out how — including how you can get started in as little as four weeks — all in this FREE video training from Katie Yeakle, CEO of AWAI. [Sign Up Now]( Featured Jobs Web Copywriter – LHH Full-time, Remote Writing original copy and editing content for a wide variety of marketing and communication materials across multiple digital channels: website, social, email --------------------------------------------------------------- Sr Art Designer, Email – Staples Full-time, Remote Create innovative new ideas and designs that are compelling, original content for a variety of digital, video and print-based assets with a focus on digital display assets --------------------------------------------------------------- Email Writer, Content – Advance Consulting Full-time, Remote The Meraki Content Marketing team is looking for an email copywriter to support various groups in the marketing organization, helping to bring our nerdy cool voice to life in emails and newsletters. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. --------------------------------------------------------------- Trouble viewing this email? 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