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This is formula for success [The Writer’ s Life]( November 23, 2022 "To begin living like you've never lived before, begin living like you've never lived before." – Mike Dooley Today has the power to be a big day, {NAME} … It's the day you make forward progress toward that "thing" you want. Guillermo Rubio — lovingly called G around here — is one of the most successful copywriters I know. Not just because of his lifestyle or the money he makes. (Don't get me wrong — he has rocked both of those in spades.) And not because everything he writes is freaking awesome and requires very little editing. (Which is also true.) But because of how he got to where he is today. We all know if we want to succeed at something, we should find and follow the people who have already done it. G is someone to follow. I've had the privilege of working with dozens of copywriters, including many of the industry's top ones. But I would choose to work with G every day of the week. He's one of the best investments I could ever make (which is what a good writer is!). Today, I've asked him to share how he got here … You'll see it didn't come easy at first. But now his formula for success is well defined … A formula that can be followed by anyone, at any time, to achieve true — and lasting — success. To YOUR success, [Rebecca Matter’ s signature] Rebecca --------------------------------------------------------------- Hi {NAME} – G here! 👋 If you're at a place where you feel like you're stuck — where nothing you seem to do is working to move your writing career forward … Or if you absolutely know you want to live the writer's life, but you just can't seem to get any traction going … … you're not alone. I've been there. Way back in 2002, I received a letter from AWAI. It introduced me to the idea I could write from home … make great money … and have complete control over my life. I wanted that. So, I bought the course they were selling. I received it in the mail (remember, this was 2002!) and got through maybe the first section or two. And then … Nothing. A year went by … I wasn't living the writer's life. But I still wanted to. Two years went by … I had the same New Year's resolution — "This time I'm going to become a freelance copywriter and get paid big bucks to work from home!" Three years came and went — again, nothing (but I still had the dream!). Ultimately, it wasn't until six years had passed that I got unstuck. Today, I want to share with you the three steps of how I did it — and what you can do to gain some real momentum, so you can FINALLY make your dream to be a high-paid writer a reality. Step 1: COMMIT. At the risk of being too obvious, I'm still including this first step because, well — it's absolutely necessary. During those six years, I was working three jobs. I was tired of it. And I wanted out. Pain has a great way of moving you to action. And it certainly did for me. So that's when I finally decided to commit. I mean, I truly committed to making this copywriting dream happen. You've got to do the same. Tap into whatever you can deep inside of you. Drum up whatever emotions you can muster that will get you to that point of, "ENOUGH IS ENOUGH! I'm changing this!" Step 2: "Break the Habit of Being Yourself." I titled this step after Dr. Joe Dispenza's bestselling book. If you want radical and positive change in your life, you can't do it being the same person you've been up to this point. And ultimately, who we are is often a product of what we think and do habitually. So, in order to effect true change, you've got to "be" a different person. Author and speaker Mike Dooley encapsulates this concept beautifully, saying: "To begin living like you've never lived before, begin living like you've never lived before." For me, that meant no longer letting that copywriting course sit on the shelf. Every day, I pulled it out and went through it. I started reading everything I could on the subject. I copied a LOT of letters out by hand, as well as doing other exercises to learn the craft. I was behaving in a radically different way from who I'd been the last six years. And ultimately, this is how I ended up landing AWAI as my first real copywriting client. Because I was willing to get out of my comfort zone, and stop being the old me. For you, it might be to start reading and studying one piece of great copy per day. Maybe it's to finish that course you started. I can't emphasize it enough — "To begin living like you've never lived before, begin living like you've never lived before." What you need to change will probably be different from what I had to. But if you're honest with yourself, you know exactly what things need to start changing. Step 3: Start Small One of the reasons I put off learning how to write copy was because I was trying to bite off WAY more than I could chew. Back then, learning how to write sales letters was THE way to "make it" as a copywriter. So that's what I did. But I was trying to master it all at once. What helped was to start taking it section by section — learning how to write headlines. Then, learning how to write leads. Then, learning how to write a guarantee … and so on. However, if I could go back in time, I would make it even easier on myself. I'd forgo starting out with sales letters. Instead, I'd focus on learning how to write great emails and email campaigns. And I'm being a bit biased here (since [I now teach how to do that for AWAI]() — I recommend you start with email. You can still learn how to write bigger projects later on, like sales letters or white papers, or whatever else your heart desires. But if you're stuck and haven't achieved your goal to live your own version of the writer's life — let go of the other stuff, just for now. Instead focus on emails. They're such a great way to really level up your writing. Every subject line is like learning to write a headline. Every opening sentence to an email is like learning how to craft a great lead. Getting someone to click is a lot like trying to get someone to make a purchase. In short, it's like a "mini" sales letter that's designed to get someone to click the link at the end. And because they're far shorter, it's way easier to learn and get the deeper, persuasive principles that are at work. As well, they aren't anywhere near as intimidating as having to write a 16+ page letter! Instead, most emails are about 150-500 words, tops. Because they're so short, you can get a LOT of practice writing them. As a result, they will naturally "level up" your skills for the other projects. It's what happened for me. Once I learned how to get good at writing emails and email campaigns, my sales letter writing improved as a byproduct. Plus, emails are a great way to start because it's far easier to land clients. They're more willing to work with newer writers and give you a shot when it comes to email. Not so much with sales letters, since there's a lot more at stake. Oh — and as far as "breaking the habit of being yourself" — emails are a great way to do that too … They help you build confidence in your skills as a writer much faster, so you can start "seeing" yourself as a true professional. The pay is great too and there's a lot less pressure. You don't have to make tons of sales or beat a control. You just have to get someone to open the email and click the link! By the way, if you'd like to take my advice and "start living like you've never lived before," I recommend you take my email certification training. AWAI is offering it for 90% OFF (!!) as part of their Black Friday Deal and that includes me reviewing your "homework" and giving you personalized feedback via recorded video. [You can get all the details (and claim your savings) by going here.]( No matter what you decide … please, just remember: - Make a real commitment to change. - Break the habit of being yourself. - And start small (Rome wasn't built in a day, after all). Follow those three steps and I promise you this time next year, you won't have the same New Year's resolution to finally "make it" as a copywriter over and over again, like I did. Here's to an amazing New Year for you! 🥂 G AWAI's Best Black Friday Deal Is Live! Get our THREE brand-new "Over the Shoulder" Trainings and learn three different writing projects you can get paid to write (a $297 value) FREE! The entire training is included — today only — with your Barefoot Writer membership. This package is worth over $900 — but for Black Friday, you can have it all for just $49! [Click Here To Claim]( What's Hot at AWAI … 👀 Grab our Email Certification Program for a SERIOUS discount, [here](! 👉 What would a top copywriter do differently if he started all over today? [Probably this.]( 🤩 [Former barista conquers fear, triples income.]( No luck needed! [FB post about someone reaching out for marketing help] You've got this Lisa! And we'll be here to celebrate and support you every step of the way. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training Video: Get PAID to Write About WINE! There has never been a better time to become a writer for the wine market … No matter what your background experience is … How much or how little writing you've done before … Or what your goals as a writer are … You CAN earn great money sipping and writing for the wine market. Find out how — including how you can get started in as little as four weeks — all in this FREE video training from Katie Yeakle, CEO of AWAI. [Sign Up Now]( Featured Jobs Gen Z Email Copywriter – Hashtag Monday Full-time We need fun, quirky, interesting, silly, entertaining, unexpected, casual, intriguing or classy email concepts, depending on the brand, email, and occasion. --------------------------------------------------------------- Email SMS Sr. Copywriter – Veyl Ventures Full-time, Remote Write various copy for email campaigns that include direct response emails, product launches, promotions, automated flows, blogs, SMS campaigns and other marketing assets. --------------------------------------------------------------- Email Marketing Copywriter – Commerce12 Full-time, Remote Write clever, on-trend email copy and subject lines for promotional campaigns, value-adding educational campaigns, lifecycle automations, and more. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. --------------------------------------------------------------- Trouble viewing this email? 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