These writing clients are waiting for you

They’re having trouble finding writers! [The Writer’ s Life]( November 15, 2022 "Every day the clock resets. Your wins don't matter. Your failures don't matter. Don't stress on what was, fight for what could be." – Sean Higgins {NAME}, We haven't talked about the Business-to-Business (B2B) market much lately, which is CRAZY … It's one of the surest routes to big money as a writer. And an area where even the newest writers should expect to make professional fees when starting out. Despite its techie-sounding name, you actually don't have to be a techie or write about complex products (if you don't want to). B2B — where businesses sell to other businesses instead of consumers — includes so many different niches. And it's unique because you can leverage your past work experience in your writing career (even if you've never been paid to write a single word). B2B has always been a popular option for writers for all these reasons and more … But it's back on my personal radar because of a boosted demand in an area of B2B writing that gets you close to the sale … which means higher writing fees for everything you write. [Yet you don't actually write any sales copy!]( Jump in as a writer and you could be making $2,000 … $3,000 … $5,000 at a time, writing short, formulaic content. Today, AWAI Success Jen Phillips April is here to explain more about how this specialty pays for writers, what the opportunities are, and why it might just be the right place for you. And if you like what she has to say, you're in luck … B2B expert Steve Slaunwhite has agreed to open his popular training one last time to [select a few writing students](, and give them his personal attention over the next couple of months … So they'll be prepared to become one of the few copywriters Certified in part of a $6.8 trillion industry that will launch THOUSANDS of new writing careers. He'll train you on today's most popular projects in this specialty, teach how this market works, and even show you how to find quality clients when your training is complete. This is an unbelievable opportunity to work directly with a B2B copywriting and marketing expert. If you want to get to "high-paid" writer status in a matter of weeks — in a specialty with almost zero competition — [this is for you](. Over to you, Jen! [Rebecca Matter’ s signature] Rebecca --------------------------------------------------------------- In the past couple of years, I've interviewed four or five veterinarians for a trade publication. Recently though, I spoke with a canine neurosurgeon, and he shared something that's stuck with me. He said he'd be bored if he were a general practitioner because he'd have to do the same things all the time. It made me think about my own business. The longer I run my writing business, the more I enjoy working in the B2B (Business-to-Business) world. That's because I get to learn about things I never thought about before, and that's fun for me. When you think about the vastness of the B2B world, it's astonishing. I mean, it covers everything you can imagine. For instance, have you ever bought a new product at the store? There's an entire industry devoted to creating the packaging for consumer-based products. Not to mention the research and development that goes into creating those new products and their marketing. No matter your interest or experience, there's a B2B side to it. And B2B attracts smart and interesting people. It also has a steady stream of work for writers. Three B2B Examples You May Not Have Imagined - Human Resources — I know a few writers making well over six-figures writing about HR technology. It was valued at $23.32 billion in 2021 and is projected to grow to $38.36 billion by 2030. - Education — There is a tremendous market for people who have experience writing lesson plans. Or, if your interests lean more toward the future of education and the technology required, EdTech (Education Tech) is projected to be $319.65 billion by 2029, up from $101.64 in 2022. - Healthcare — There's a whole world of writing for telehealth. Or work with organizations recruiting doctors and other health care workers. Again, these are billion-dollar industries. Hopefully, your wheels are turning. From blog posts to video scripts, every industry looks to the internet for ways to connect with their customers. And the opportunities only keep getting bigger every year. Take the effects of the pandemic. COVID-19 impacted trade shows and business travel in a way that's required companies to rethink how they make sales. I spoke with one CEO who said his company saved nearly a million dollars in travel expenses in 2020. As a result, he has no interest in returning to their former ways. He's not the only one. With trade shows canceled and in-person meetings moved to Zoom, organizations have had to rethink how they connect with potential customers. Many turned to webinars and Zoom. Salespeople had to rethink how they connect with customers and find ways to make online feel personal. These shifts have brought an area of B2B to the forefront … A few months ago, I started noticing a new buzzword on my LinkedIn. A quick search for the title shows over 29,000 results in the U.S. alone — with big-name companies like The Walt Disney Company, LEGO, Staples, Amazon, and more … down to smaller companies and start-ups. What's the term? Sales enablement. What Is Sales Enablement? Research giant Gartner describes it as, "the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively." Hmm, providing information and content? That sounds like writing, doesn't it? Better yet, content that's directly tied to the sale? To my ears, that sounds like high-paying work. To find out more, I started exploring. It turns out there's a growing copywriting specialty in this world of sales enablement. In fact, it's part of a $6.8 trillion industry! As a sales enablement copywriter, you write materials that support the salesperson — emails, slide decks, battlecards, one-sheets, case studies, specific types of blog posts, and scripts. One large sales training group reports that companies using sales enablement content and technology can enjoy 15% more sales. I think you'll agree that a 15% boost in sales sounds like a solid competitive advantage! As a sales enablement writer, your job is simple. Write conversational content designed to make a connection with the prospective customer. In the B2B world, sales are complex. B2B buyers don't buy the first thing they see. They research their options and discuss them with colleagues. Input is normally required from multiple departments. The B2B buying cycle can be weeks or months from when prospects learn about a product to when they actually purchase it. Let's imagine the potential customer discovered the product via a blog post. Interested in more information, they shared their email address for a related e-book. Yet, that doesn't mean they're ready to buy yet. They're still gathering information. If a salesperson reached out and asked if they were ready to buy, it would feel too salesy. However, if the prospective client never heard from the company again, they'd probably forget about them. That's where the sales enablement copywriter comes in … creating the much-needed support materials. Since this role works with the sales team directly, you'll be privy to the conversations that lead directly to sales. You may talk with the sales team or have access to customer surveys so you can address the prospect's concerns. With the right information, you can make your copy conversational and relevant to your prospect. As a sales enablement writer, you can write a few emails directly targeting a real person and lead them to booking a call or demo. If they buy, that could be worth thousands of dollars to the company. Which means it's worth it to pay their writers well. Why doesn't the salesperson write this material? Simple. Salespeople make money on sales. Few can carve out the time, and even fewer can write. Salespeople tend to be good with people, and they may have to make contact with a hundred people a day. That doesn't leave a lot of time for thinking of supporting materials, much less creating them. For this role, you'll want to connect with the Sales Director, so you'll want to reach out to companies who have a sales team. ([Steve shows you how to do this in his training.]() But here's the most important thing to note … There aren't that many writers calling themselves by this title yet — which means the opportunity is wide open for you. So, if this appeals to you, you can be one of the first and get your slice of this $6.8 trillion (and growing!) pie. To your success, Jen Phillips April B2B Copywriter Editorial Note: One of the biggest challenges sales managers face right now is finding writers who can create effective messages that will help their salespeople close the sale. They're willing to pay high fees to writers who can deliver. [>> Find out how you can get up to speed fast to fill the demand.]( Free Training: Live the Writer's Life as a Copyeditor Join us TODAY at noon ET as Mindy McHorse shows you how to live the writer's life without ever writing copy from scratch. Copyeditors enjoy the same benefits as copywriters — like very good pay, a flexible schedule, and loyal clients. Mindy will teach you how to achieve those very same things in a low-stress role that's in huge demand. [Get All The Details Here]( What's Hot at AWAI … 🤔 What's Sales Enablement again? [Here's what it is, why it pays so freaking well, and how you can get started in just 4 weeks!]( 🤓 Need some cash? [Here are six writing projects worth $1,000 each.]( 🤩 [Corporate refugee finds six-figures as copywriter.]( The proof is in the SEO! [Social media post about positive SEO results and looking for personal benchmarks for validation] Congratulations on your HUGE achievement in such a short time! Great advice in regard to looking for personal benchmarks for validation. Sometimes we are so locked in that we don't see how far we've come. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! TODAY: Freelance Writing Is HOT According to the most comprehensive survey of the US independent workforce, "Freelancing in America" study: "60% of freelancers who left their full-time job now make more money as a freelancer. And get this: of those who earn more, 78% indicated they earned more freelancing within a year or less." Becoming a well-paid freelance writer can happen FAST if you follow the right steps. All you need are basic skills to charge professional fees as a writer in a matter of hours. [We'll do it together — here!]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here for More Details]( Featured Jobs Sales Enablement Manager – Corndel Full-time, Remote You will be responsible for determining what assets, messages and initiatives sales need to close a deal and work with the marketing, sales and curriculum teams to deliver and implement these. --------------------------------------------------------------- Global Head of Sales Enablement – MLR Associates Ltd Full-time, Remote This individual will be responsible for building an academy to create, manage and execute Sales & Customer Success enablement programs to increase productivity at scale. --------------------------------------------------------------- Sales Enablement Manager, Key Accounts – Airbnb You should be comfortable with a variety of go-to-market strategy definitions and execution, familiar with sales methodologies, best practices, sales metrics and cycles and supporting the day-to-day of the Field Sales Team and business priorities. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. --------------------------------------------------------------- Trouble viewing this email? 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