These 3 skills mean top dollar as a writer

When Jon Morrow speaks, people stop and listen... [The Writer’ s Life]( October 25, 2022 "Curiosity is the most powerful thing you can own. Imagination is a force that can actually manifest a reality." – James Cameron [Photo of Jon Morrow] Jon Morrow {NAME}, When Jon Morrow speaks, people stop and listen … After all, he's the founder of SmartBlogger, and one of today's most successful bloggers and digital marketing entrepreneurs. During the recent AWAI Copywriting Success & Getting Clients Bootcamp, Jon gave a riveting presentation (as per usual!) Jon shared this slide … [Slide from Jon Morrow's presentation at AWAI's Copywriting Success & Getting Clients Bootcamp] Our Learning Chief, Pam Foster, immediately texted me … [Screen shot of text message of excited conversation about Jon Morrow's AWAI Bootcamp presentation] These three skills represent three of our most popular certifications. In the first one, on-page search engine optimization [(SEO) Content Writing]( — you're getting paid to write informative, people-first content that includes relevant keywords people are using when searching for answers online. In the second one, [Site Audits]( — you're getting paid to evaluate how the content on a company's website is performing, and provide recommendations for areas that can be improved, or "fixed." And in the third one, Content Plans— you're getting paid to map out content that meets a company's goals, including regular blog posts, videos, case studies, videos, e-newsletters, and more. In all three cases, you're positioning yourself as an expert, who not only can get paid to create the strategy, but also be the go-to writer for the writing projects that follow. I … love … these … opportunities. 😍 You're considered a high-value professional from day one. And you're setting yourself up for numerous paydays. What could be better?! We've covered — and will continue to cover — all three opportunities. But this week, let's dig into the middle one: Site Audits. They're easy to learn (because they literally [follow a checklist](!) … They're great tools to get your foot in the door (who doesn't want their website to do its job better?!) … And they lead to all kinds of interesting and rewarding projects … including SEO and Content Plans. So, let's take it from the top, shall we? What is a Site Content Audit? 🤔 Simply put, it's an audit of a website's content strength via the messages in headlines, body copy, calls-to-action, graphics, SEO tags, and more. The goal of a Site Audit is to identify gaps and opportunities to improve the instant impression by the reader and how the content may or may not support leads and sales. As I mentioned, it's also a way for copywriters to get their foot in the door with clients and then expand the role by writing the improved content (something you should be doing with every writing project you take on to maximize the value!). According to Jon … "You need to know how to do Site Audits, which is improving existing content for quick wins. If a client comes to you with an existing website — what's really helpful is if you can tell them, here are four things you can change to start seeing results in 30 days." As a skilled freelance content writer and consultant, you can offer a Site Audit to quickly assess if a client's website answers these questions in the visitor's mind: - What or who is this company? - What do they offer that meets my needs? - Why should I choose them over competitive options? - What's a strong reason to engage here, or take the next step? - And what do I DO here to take that next step? What Kinds of Companies Need a Site Audit? Consider this … Most business websites are not bringing in as much traffic … leads … or sales … as marketers hope or wish. The trouble for them is, they don't quite know WHY. They don't know what's missing or wrong with the current content, or most importantly, how to fix it. In the Hubspot report, The Top 7 Marketing Challenges Faced Globally in 2022 — three of the top challenges among surveyed marketers included: - Generating traffic and leads - Managing a website - Hiring top talent As a Site Audit specialist, you can solve all three of these challenges! When you provide a professional Site Audit report to clients — You'll be showing them how to make adjustments that will generate more traffic and leads … You'll be helping them manage their website MUCH more effectively … And you'll be the top talent who makes a massive difference to their bottom line as a result! Marketers and business owners know they need a better website and better-performing content … And you can easily charge $1,000 … $1,500 … or even $2,000 for a 10-page Site Content Audit report that tells them what they need to do. But wait, there's more! More money, that is … When you submit a professional audit and review it with clients, you'll be showing them all kinds of ways they can up their game and bring in more business. But you won't be showing them exactly HOW to fix the content. You'll be showing them the specific content makeovers they need. That's the first step — and the first paycheck. As you point out various content improvements to boost results … you then offer to do the writing needed. For instance, you can offer to fix/optimize a certain number of web pages at $500-600 per page … And then write 4 optimized blog posts a month at $500 per post … And THEN write optimized case studies at $1,500 apiece. The possibilities are limitless, once you've won clients over with a professional Site Audit report. Tomorrow, our resident Site Audit Expert, Pam Foster, is going to take us deeper into the opportunity by showing how site audits can be used across the entire customer journey … Opening up numerous opportunities to help companies move prospects from awareness to buyer to happy customer with their content. Pam is the best expert on the planet when it comes to this specialty … And may very hold the record for most success stories to come from a single Certification here at AWAI. [You can meet some of the writers here, as well as get details of her upcoming Site Audit Certification]( … where she'll teach you everything you need to know to turn out killer site audits in four weeks. And either way, plan to join Pam tomorrow here in The Writer's Life and on Facebook at 12 p.m. ET where she'll teach you how to quickly spot FIVE critical areas of a website that often need help. Pam teaches it in the form of a game show (of course!) to make it super fun. Until then, [Rebecca Matter’ s signature] Rebecca Now Accepting New Members Ready to claim the ultimate "YES" writing career? - Yes! Take charge of your projects. (Goodbye, bosses!) - Yes! Schedule your day as you see fit. - Yes! Work from the comfort of home. - Yes! Give yourself a raise every month. - Yes! Take a vacation whenever you please. - Yes! Be there for the moments that matter. Thousands of others have already done it. Now it's your turn. [Claim Your Freedom Now]( What's Hot at AWAI … 👀 New clients? [Here's the non-scary way to get your foot in the door](! 👉 [Check out our Site Audit Certification here!]( 😖 Are you feeling insecure? [Check this out!]( 🤩 [Former engineer earns six-figures investing in family, freedom, and flexibility.]( 🍷 [Free Training: Get paid to write about wine!]( An Office that Pays! [Social media post about client request for copywriter to drive instead of fly to video shoot assignment so they can see the writer's office] E.G., not only is your writer's life allowing you the opportunity to take your "office" on the road, but it is also piquing the interest of future clients … That's quite the 1-2 punch! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! GAME TIME! Join our Learning Chief, Pam Foster on Wednesday, October 26 at 12 p.m. ET for an hour of fun … And learn how to get your foot in the door with ANY company in ANY niche! You'll also learn how to turn this fun activity into a $2,000 paycheck any time you do it in the future … [Click Here To Join]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs Digital Content Writer – IRIS Software Group Full-time, Remote You will write, develop, edit, and publish content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more. --------------------------------------------------------------- Content Writer, Family & Relationships – Talentify.io Part-time, Remote Write consistently high-quality articles that satisfy the needs and queries of our readers --------------------------------------------------------------- Sr. Copywriter – Effectv Full-time, New York, NY As the Senior Copywriter, you'll write compelling copy, in a range of mediums, that makes audiences want to engage with our family of B2B brands. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. 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