Today’s free training is gamechanger

Wait till you see these 3 examples … [The Writer’ s Life]( October 12, 2022 "Small daily improvements over time lead to stunning results." – Robin Sharma This may sound a bit weird at first, {NAME} … But stick with me, because I promise it will be worth it. 😉 I'm going to show you how to improve a company's sales … without focusing on sales. Instead of asking yourself, "How can I increase sales?" You're going to ask yourself, "How can I give the reader the smoothest and most enjoyable experience?" And yet … Whatever you're writing, you're going to increase sales as a result. That's what UX copywriting (user experience) is all about … "Fixing" copy to improve the experience for a reader. And ultimately improving the results at the same time. During [our FREE training this afternoon]( at 12 p.m. ET, UX copywriting pioneer Heather Robson is going to show you how to "do" UX, the types of projects you'll work on, how the money works, and how to use those two little letters to land clients — and get much higher fees as a result. But right now, I want to show you why the "user-first approach" works so well — for you the writer, for the reader, and for the company. For every dollar invested in UX, a business can earn as much as $100 in return. Which is why they're happy to pay more money to a copywriter who can write through a UX lens than to one who can't. But for writers, there's more to it. The money is great, of course … But when you go into every assignment with the sole intention of helping readers get what they want, without frustration or friction slowing them down … AND you achieve that goal while still getting great results for your clients … It's a win/win/win — for the client, the reader, and for you. Let me show you what I mean … HealthSpire works with senior citizens to find the right Medicare plans. Shortly after they started, they created a landing page that had the goal of getting potential customers to call and learn more about Medicare. It would be through these conversations with a HealthSpire agent that they would then sign up for a plan. There was just one problem … Their landing page produced poor results. The page was short and contained only the essentials — so as to not cause confusion. But it was actually causing a poor user experience by not providing enough information. Visitors to the site didn't understand the value of the call — or who they'd even be talking with. And that was a problem … Because let's face it — who's excited about getting on the phone with an insurance agent? Especially if you have no idea who you'll be dealing with. So HealthSpire set out to improve the user experience, by writing a longer page that explained the importance of the phone call and included a picture and short biography of their agents. The results? A 638% increase in calls! 🤯 As you can imagine, they were thrilled … More leads meant more calls for their well-trained agents. But think about how YOU would feel if you were the copywriter who made those changes … Not only did you do stellar work for your client … You also helped a whole bunch of senior citizens get the health coverage they need. Like I said, win/win/win! Ready for another? If there's anything as gratifying as helping seniors, it's probably helping kids … Easton is the world's biggest manufacturer of baseball equipment. They sell bats, gloves, catcher's mitts, and everything else players of all ages need. The problem they faced a few years ago was that their site wasn't mobile-friendly, but that's how most of their audience was visiting them. By making their site responsive — and a lot easier to use — they generated a 659% increase in mobile revenue. But that's not all … Visitors to the site were also having a hard time finding the right bat — one that was the weight they were looking for, at the right price, and approved for their league. So they created a bat finder that explains the differences among the many bats on the site and lets visitors pinpoint what they need. This decreased their research time on the site and the number of steps required — and helped them increase online sales revenue by 240%. Once again, these huge improvements were made NOT by asking how they could sell more bats … But by asking how could they make the whole process easier for visitors to their site. UX is pretty cool, am I right? You get to make a splash with your client AND help a bunch of young Little Leaguers get the right bat. One more … TreeRing is a company that helps schools create better yearbooks. But they were struggling with getting schools to request a free sample yearbook. After some analysis and testing, they identified quite a few areas that could be improved … One was to clarify what the free sample offer was. Apparently, schools were simply confused, and a few minor edits cleared it up. And another was to streamline their free sample email sequence. With these and a few other improvements to their UX, TreeRing experienced a 53% year-over-year increase in net revenue. Once again, if you were the copywriter who helped make these changes, you'd have played a big role in getting better yearbooks into the hands of students. And again, you'd have done it simply with the intention of giving a better user experience for website visitors. This is what I love the most about UX copywriting … You can tie your sense of fulfillment to the amount of help you're able to give others through your writing, not just the sales you make … But when you do it well, you'll make more sales simply as a byproduct of putting your readers first. Now that you've seen what UX can do, I hope you'll join Heather and me at 12 p.m. ET today for [our free UX copywriting training](, so we can dig a bit deeper … Heather will go through the projects you'll write as a UX copywriter … The companies you'll write for … How much money you can make … Why UX makes it WAY easier to get a "YES!" from clients … And of course, so much more. You'll even get to look over Heather's shoulder as she takes some ordinary, run-of-the-mill copy and gives it the "UX treatment" LIVE … And leave the demonstration better prepared for the future of copywriting than 99% of all copywriters. Again, it's free to attend. [So go here and get the details for this "can't miss" training.]( See you there! [Rebecca Matter’ s signature] Rebecca FREE TRAINING TODAY: "UX" Demystified! Join us at 12 p.m. ET to learn … The projects you'll write as a UX copywriter … The companies you'll write for … How much money you can make … Why UX makes it WAY easier to get a "YES!" from clients … And SO. MUCH. MORE. You'll leave the demonstration better prepared for the future of copywriting than 99% of all copywriters! [Get Access Instructions Here]( What's Hot at AWAI … 👀 [Don't miss today's training on UX at 12 p.m. ET!]( 🤔 What is UX? [Take a look at this Beginner's Guide.]( 🏆 Read how UX can give you an edge with [3 of the most common writing projects](. 🤩 [Big risk pays off for Nebraska copywriter.]( Going after the BIG FISH! [Social media post about going to a tradeshow] Industry tradeshows are where all the big clients are located under one roof … We're confident you'll have big stories to share, Cynthia. And can't wait to hear them!! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Launch Your Well-Paid Writing Business in Just 5 Days We've developed a proven system to get you up and running as a writer … In just FIVE DAYS! All year we've been successfully helping writers get launched once and for all. Click here to meet some of them. But fair warning … This is your LAST CHANCE to get in this year! [Get in and get launched!]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Jobs Senior User Experience Writer – DigitalOcean Full-time, Remote We are looking for a thoughtful Sr User-experience writer to help craft our content on the core features of our cloud infrastructure products for developers and data scientists. --------------------------------------------------------------- Senior UX Writer – Picsart Full-time, Remote We're looking for an experienced Senior UX Writer to join our Product Design team to help shape the core editing platform. --------------------------------------------------------------- UX Copywriter + Content Manager – Creative Circle Contractor, Remote You will be working alongside designers and UX teams to write UX Copy, optimize user flows, manage and implement content creation and develop content strategy in an agile environment across multiple platforms and channels. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. 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