Fun way to make money writing

It happens to pay very well too … [The Writer’ s Life]( September 27, 2022 "If history were taught in the form of stories, it would never be forgotten." – Rudyard Kipling Everyone loves a good story, {NAME} … Whether we're reading one, listening to someone tell it, or watching it play out on the screen. But stories do more than entertain … Good stories literally impact our brain in a way that triggers us to remember the information we're receiving. Which is why stories are so valuable in copy and content. Because when it comes to attracting new customers and providing proof of what products or services can do, stories rank among the most effective types of communication. But there's one project that ONLY focuses on the story … Making it a very FUN project to write. And it happens to pay REALLY well too (around $1,500 on average for a 2-page story!). Today Michele Peterson walks through the project with you below … And then tomorrow, I'll show you the 4-step formula for writing a successful one. If you're looking for a fun, well-paying project to take on — [this one is pretty hard to beat](. Over to you, Michele! [Rebecca Matter’ s signature] Rebecca --------------------------------------------------------------- Soap scum everywhere. Mold in the grout. I couldn't even imagine standing in this shower and feeling clean. And yet the homeowners used this shower in their master bathroom regularly. When I managed my family's housecleaning business, I saw filthy living conditions like this quite a lot. And even though I'd seen the positive results we were able to achieve time and time again, I was always amazed by how great the houses looked after our employees cleaned them up. It's hard to even imagine without seeing for yourself. So, take a look: [Before and after shower cleaning photos] Powerful, wouldn't you agree? Before and after pictures give instant credibility and prove you can, in fact, do what you're claiming you can do. They evoke feelings of hope and possibility. They bring the power of possibility to life in full-blown detail. We writers can do the same thing with our words when we tell before-and-after stories of how our clients help their customers. We call those written before-and-after stories of hope and possibility case studies. Case Studies Are Socially Acceptable Bragging People might look at you funny if you go around bragging about how great you are all the time. Likewise, prospects and customers get turned off if everything in your client's marketing is just them saying how great they are. It's different when your client tells stories of how they've helped other customers solve their problems. It's different when your client uses case studies. It's different because case studies show a real-life example of how great your client's products or services are instead of simply telling a prospect that they're great. These success stories put the focus on the customer and their problem. And this helps other customers and prospects relate to the message. It lets them see themselves in the story of hope and possibility. Your client is still part of the story, of course. But they're a supporting character, not the main character. The main character is the customer who found success and the results they were looking for. When the case study is done well, the reader relates so much to that customer that they can see themselves getting the same results. They can see themselves having the same "after" experience. And that's powerful. There is a High Demand for Case Studies … and Writers to Write Them Case studies can be used to tell the success stories of the customers of just about any company in any industry or niche. And companies don't want to be seen as "one-hit wonders," so they need to keep updating their library of case studies. It's not enough to rest on the laurels of successes from years ago. They need fresh, new, timely stories of recent customers. This is especially true right now with the pandemic. Times are different. Case studies need to tell the new stories of customers finding their successful "afters" in today's new world condition. We need positive stories now more than ever — which is why these "good news" stories are being used by 73% of all businesses. So, demand is high right now for case studies … which means there's an ongoing demand for writers skilled at crafting them. Because most companies don't employ an in-house case study writer. They'd much rather outsource and pay a professional writer up to $1,500-$2,000 per case study (the going rate according to [AWAI's State of the Industry Report on Copywriter Rates]([)]( than have all the added costs of insurance, benefits, taxes, etc. that come with an employee. This demand for case studies makes the ability to write them extremely valuable. If you have this ability, it makes YOU very valuable. Case Studies Are Fun and Easy to Write Following a Formula One of the best things about writing case studies is that they're fun and easy to write … if you know the formula. Imagine how hard it would be to calculate the square footage of your home office so you can claim the home office tax deduction if you didn't know that the formula for the area of a rectangle is area = length x width. It's similarly hard for business owners and marketers to write case studies without a formula. But when you know the formula, case studies almost write themselves. The basic formula is this: Customer has a Problem + Customer finds a Solution = Customer enjoys Positive Outcome To see some examples of case studies that follow this formula, check out [AWAI's collection of case studies](. And tomorrow, Rebecca will be back with a 4-step process you can follow that digs in a bit deeper. There are nuances to the customer's story. And there are elements like a great headline, summary points, pull-quotes, etc. that contribute to a well-written case study. But these can all be learned ([go here for info on the fastest way](). And once you've learned these skills, you can generally complete a case study project in 5-7 hours. That means you'd be making $170-$400 per hour … and having fun doing it. Think about it … We're writing about happy customers and their good news … We're telling stories of hope and possibility! It's a great way to make a living. Whether you choose to specialize and write nothing but case studies (like case study expert Casey Hibbard, who has written over 1,200 of them!), or if case studies are just part of the overall picture of how you help your clients with their content marketing, I urge you to consider adding them to your writer's toolkit. I always enjoy the case study projects I take on. And I bet you would, too! Michele Peterson COS Mentor and Direct-Response Copywriter Now Accepting New Writers If you want … - high-paying gigs, - predictable writing income, - greater flexibility … AND the satisfaction that comes with LOVING what you do for a living … Then getting accepted into our influential club can set you up for everything you're looking for in a writing career. NOTE: Your acceptance window will be closing soon! [Apply Now]( What's Hot at AWAI … 🤓 [Want to make $1,500 for only two pages of writing?]( 😄 Get paid to write feel-good stories!? Yes, please! [Find out more here!]( 👀 Did you miss yesterday's Monday Morning Jumpstart? [Catch it here!]( 👉 [Unlock multiple new income streams with a fun conversation.]( No more dreaded commute! [AWAI Living the Writer's Life graphic with photo of copywriter Curtis Dennis] While a shift to copywriting would seem like a "far" reaching opposite to carpentry … [Curtis was able to leverage his industry knowledge to the content needs of his clients](. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! TODAY: Storytelling Crash Course Join AWAI's Senior Copy Chief Sandy Franks at 12 p.m. ET to get a behind-the-scenes look at one of the at one of the most important and sought after writing skills — storytelling! [Join Us Here]( Succeed FASTER with a Built-In Support System Bootcamp is "must-attend" because of the expert presentations and the chance to connect with and get hired by marketers … But it's also been a launchpad for many copywriters because of the connections they've made with other writers. No matter where you are in your copywriting journey, you'll find like-minded writers at Bootcamp — with similar goals and fears. They'll become friends, confidants, and accountability partners … And will greatly increase your chances of succeeding faster. [Don't miss out!]( Featured Writing Jobs Senior Copywriter – GENERAL RV CENTER Full-time, Wixom, MI Write clear, consistent, and compelling marketing copy for a variety of platforms including but not limited to: television advertisements, direct mail, print advertisements, digital advertisements, and radio advertisements. --------------------------------------------------------------- Web Editor with SEO – ICONMA Contractor, Detroit, MI The Web Editor edits, proofreads and verifies content for Client websites and other digital channels to validate its style, functionality, and accuracy. --------------------------------------------------------------- Senior Copywriter, Integrated Advertising – Executive Alliance Full-time, Hauppauge, NY They are looking for a Senior Copywriter to lead the agency with responsibility for strategic direction, creative concepting, messaging development and implementation for all agency clients and for the agency itself. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. 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