Do you know these 6 “need to knows?”

Fortunately, you can learn them in under 10 mins [The Writer’ s Life]( August 25, 2022 "Education is not the filling of a pot but the lighting of a fire." – W.B. Yeats It feels like there's so much to learn … Am I right, {NAME}? But here's the thing … All you really need to learn to start making money as a writer are the basics of persuasive writing (copywriting) and how to write a project or two. The rest can be learned while you're making money. That's what's so great about copywriting — unlike most professions, you don't have to master it all before you start getting paid. In fact, Katie and I are confident we can teach you everything you need to know in 10 weeks to take on clients and write the projects they need. ([More on that here!]() But for today, our Senior Copy Chief, Sandy Franks, says there are six things you "need to know" right now … And fortunately, you can learn them in under 10 minutes! (Five if you're a fast reader.) 🙂 What You Need to Know #1: E-commerce is growing. It's no secret that e-commerce has changed the way people shop. Nowadays, you can purchase a car without even walking into a showroom. Insider Intelligence forecasts that e-commerce sales in the U.S. alone will grow 16.1%, reaching over $1 trillion by the end of this year for the first time in history. And globally, e-commerce sales are expected to reach $5.5 trillion by the end of 2022. (!!) More people buying online means an almost never-ending supply of copywriting opportunities are waiting for you, which leads to the next thing you need to know … What You Need to Know #2: Copywriting comes in all forms. When AWAI first opened its doors 25 years ago, copywriters had four ways to get paid: direct mail, catalogs, space ads, and radio spots. Today there are over 80 different well-paid writing projects, all used by companies to meet people exactly where they are on the [customer journey](. Whether it's informative content writing like blogs, newsletters and case studies that attract prospects … or emails, sales letters, and sell sheets that encourage a purchase … or helpful videos and articles that ensures a positive "post-purchase" experience … there's a place for EVERY writer in our industry. What You Need to Know #3: Clients need and want ideas — and lots of them. The foundation of any effective piece of copy or content is an emotionally compelling idea. And with all those pieces needed, being an idea machine means more opportunities for you to get paid. Simply by presenting ideas to your client, you're demonstrating great value … They'll see you not just as a copywriter who has their needs, wants, and desires in mind … but as a writer who wants them to succeed and be a part of that success. What You Need to Know #4: It's a big world out there — clients are everywhere. Your next client could be a small business located a few streets down from where you live. Or it could be the mid-sized business on Main Street in the heart of downtown. Or it might be that large firm with headquarters in New York or San Francisco. Or you could find yourself working for an international company that does business here in the U.S. and in several places abroad. Gone are the days of needing face-to-face connections. The internet gives you access to clients 24/7, no matter where in the world you choose to be. What You Need to Know #5: How to be a client magnet. In the 1989 hit movie Field of Dreams, the main character (played by Kevin Costner) is driven to build a baseball diamond in the middle of a cornfield. In a dream, voices tell him, "If you build it, they will come." However, that's simply not the case in business. Clients need to know who you are and what you can do for them! Fortunately, LinkedIn makes this much easier these days … Make sure you have a professional profile, and if you have a writing niche, make sure it's front and center. Connect with potential clients you want to work with. Comment on their social media feeds. Publish content yourself that's relevant and useful to them. You'll be amazed how one baby action a day can result in more and more connections. What You Need to Know #6: You're one client away from success. This goes for newbie and experienced writers alike … as our measurement of "success" keeps growing the longer we do this … But if you're newer, this is an important lesson to learn right now. Let's say you've taken a program or two from AWAI, or you've trained with Katie and me in our upcoming [10 weeks to a Professional Copywriter]( … It's time to go from learning to doing. It's now time to get those clients, start writing, and get paid for the skills you've acquired. I know, I know … The thought might make you feel a bit uncomfortable, or even a little scared. Just like any other time you've had to put yourself out there, right? 😉 Push through it … Because that's how you get what you want from all of this. And that's how you'll continue moving forward to gain more clients … better clients … and ultimately, financial freedom. There will always be more to learn, {NAME} … But that's a good thing! It will keep you interested and engaged for years to come. Just don't let it stop you from getting started. And if you want a boost, [come train with Katie and me](! We'll work with you to ensure you have the skills, the confidence, and the samples to prove you're ready. And we'll even help you land those all-important first few paid assignments. I should mention this is the ONLY time we're doing this training live this year … so if you'd like to work with us, make sure you [sign up now](! To your success (always), [Rebecca Matter’ s signature] Rebecca How to Get Free Stuff as a Writer Imagine scoring free vacations … dinners out … gym equipment … house repairs … relaxing spa getaways … Barefoot Writers have a hidden avenue to land incredible bonuses — at zero cost … On top of enjoying total career freedom. Discover how it's done with our special report, 130 Amazing Perks and Freebies for Barefoot Writers (and How to Get Them!) — yours free with an $11 subscription to Barefoot Writer magazine. [Click Here Now For Details]( What's Hot at AWAI … 🙌 [Why NOW is the perfect time to be a writer!]( 🤔Wait … pressure can be a good thing? [Find out why here!]( 😊 [How to find JOY as a writer!]( 🤩 [From tragedy to success: corporate escapee propels himself into the Writer's Life](. You asked AND you received! [Social media post about successfully asking a client for a testimonial] Huge win, Erika! You built a great relationship with your client and of course they were chomping at the bit to talk about how great you are! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! The ONE Event that Gives You the Rocket Fuel Needed to Launch or Grow Your Copywriting Business NOW Experience four action-packed days immersed in what's working NOW for copywriters: - The LATEST techniques - The LATEST secrets - The LATEST tactics - The LATEST strategies Countless copywriters have launched their careers thanks to our annual copywriting Bootcamp and the hard-won insights from our blockbuster lineup of speakers … Now it's YOUR turn! [Reserve Your Seat Here]( Your ALL-ACCESS Key — Just $1! Get instant access to the exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Go Here For More Details]( Featured Writing Jobs Copywriter – Healthcare Experience – Porter Novelli Full-time, Seattle, WA PN has a sick opportunity for an innovative, conceptual Copywriter with healthcare experience on top of killer consumer work. You'll work across a range of clients and help pitch the type of new business that lends itself to disruptive (yes, an overused word, but dead-on here), award-winning campaigns. --------------------------------------------------------------- Senior Copywriter, HCP Marketing – IQVIA London, UK You will be responsible for creating branded and unbranded tactics, concepts, and strategic/tactical plans for new and existing clients— transforming complex, scientific concepts into engaging and memorable content. --------------------------------------------------------------- Social Media Specialist – Luxy Hair Full-time, Remote You'll be responsible for leading the execution on all social media channels, with the goal of increasing brand awareness and growing customer acquisition through our organic social channels. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. Stay tuned! --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2022 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.