Every successful copywriter does this [The Writer’ s Life](
June 21, 2022 "Our chief want in life is somebody who will make us do what we can."
– Ralph Waldo Emerson Hi {NAME}, In this journey to becoming a well-paid writer, you'll experience ebbs and flows. At the start, you might be so excited about your new writing goals that you fly out of bed each morning, eager to tackle any project that comes your way. Days later, you might feel unsure of your abilities and even question why you decided to try this in the first place. It's completely normal. But there is a way to even things out — so that you maintain steady motivation and progress towards your goals … While building your confidence as you go … And keeping that early excitement alive throughout your entire career. How? By connecting with a great mentor. Every single top-level copywriter I know has worked with one — or multiple — mentors throughout their career. And they all insist that having a mentor was vital to their success. Including COS member (and mentor) Keith Trimels, who lives half the year in the Grand Tetons, and the other half on his sailboat in the Sea of Cortez … Keith found a unique way to go about creating mentor relationships that doesn't even require you to reach out to anyone right away. Check out his technique below … Enjoy! Katie Yeakle
Executive Director, AWAI P.S. If you're in that very beginning phase of your writing journey, get your start from eight successful freelance writers, all coming together to lay out a roadmap of what to do first, second, and third to secure your success as a freelance writer — at encore presentation of Freelance Writer Fest, coming up this Friday, June 24 at 1:00 p.m. ET. It's FREE to attend! [Reserve your virtual seat here.]( The "Fab 5" Success Secret
By Keith Trimmels, Freelance Copywriter I'm gonna make you a bet. One I'll win 4 times out of 5. I'll bet you want the secret for living the writer's life. It's an easy bet to make … after all, you're reading The Writer's Life. 😉 Well, I have good news for you … and some bad news. The good news? I'll share my own writer's life secret with you shortly. One that will propel you forward on your journey … And help make your wildest dreams come true. The bad news? It's not a technique you'll find in your latest copywriting course. Which might sound odd coming from a copywriter. But I promise it'll make sense in a couple minutes. Now don't get me wrong … Your copywriting skills ARE vital to succeeding. The best copywriters I know never stop learning. But once you know the principles of persuasive writing … Like those you learn in [The AWAI Method™](, AWAI's [Accelerated Program](, and other AWAI programs … This secret I'm about to share will supercharge your career — and your life. More than any single copywriting skill you can learn. In fact, it's responsible for my success as both a copywriter and an engineer … As well as the success of dozens of copywriters and entrepreneurs I've mentored. Heck, I'd even say it's the secret behind my ability to split my time between a home outside Grand Teton National Park and a sailboat "down south." What is this secret? It's what I call your "Fab 5." Your Fab 5 are the five people you choose to let into your head … The most influential people on your success journey. Now you're probably thinking about the five people you see and talk to every day. And it's true that their words and actions will impact your journey — both good and bad. But here's a dirty little secret … You DON'T have to accept everyday people as your Fab 5! You have the power to choose an entirely different group. A group whose knowledge and insights come from having achieved at least a piece of what you're aiming for. And here's an insider tip … That group will change over time. Because as you clarify your vision, you'll adjust your path. So it only makes sense to adjust your Fab 5 to reflect your modified direction. In fact, on the path to your ultimate writer's life vision … You'll likely end up with several Fab 5 groups. I have about four Fab 5's. For example, at the recent AWAI Writer's Retreat, I got a chance to reconnect with one of mine: - Mark Ford – AWAI co-founder
- Rebecca Matter – AWAI President
- Paul Hollingshead – AWAI co-founder
- Marcella Allison – 2018 AWAI Copywriter of the Year
- Ted Capshaw – AWAI Chief Success Officer These are folks who have all helped me clarify my personal goals, and handed me strategies and tactics for achieving those goals. Now, why is defining your Fab 5 the ultimate secret to success? You might think, "Of course it works for you — you ride their success coattails." Or, if you skew to the woo-woo end of the scale … You might say it works because I receive some unseen success force they broadcast into the universe. And while I don't discount the effects of either … My engineering brain has observed another pattern. It's blinders. 👈 Just like the kind racehorses wear in the Kentucky Derby. Here's the thing … Most people also wear blinders — every day. Only ours are virtual, not physical. But just like the real thing, they cause us to focus on what's "ahead" … Rather than seeing what's already all around us. And in flying hang gliders for 20 years, I've learned this behavior is 100% normal. It's our brain's protective response to being overwhelmed with stimuli. Which is why your focus sharpens when you drive a new route to the store … the office … or a friend's house. So then why is it that when you've driven that route dozens of times … You still don't "see" everything around you? Because we often slide from intense focus straight to autopilot. Without remembering to take off our blinders. As a result, our brain's "protect against overload" physiology … Stays locked on and causes us to miss what's right outside that focus zone. And that's the real power of consciously choosing your Fab 5. Because whether through personal, one-on-one conversations … Small group chats at a live event or over Zoom … Or just reading their words … Insights from your Fab 5 can remove your blinders. So you can see the opportunities all around you. Back in 2000, Mark Ford's Early to Rise essays ripped off some of my blinders permanently. And a January 28, 2019 one-on-one chat with Rebecca pulled the blinders down long enough for me to see what was right in front of my face. So, when you're ready to pull off your blinders … And take advantage of the opportunities all around you … Find your Fab 5 and welcome them into your world. In person, if possible … Virtually, if time, money, or travel restrictions require it. Or, through reading their words or watching videos they create. One last tip if you're still unsure how to make this secret work for you. [Join AWAI's Circle of Success.]( As someone who has benefitted from COS mentoring and is now a COS mentor myself … a big benefit of COS is the one-on-one coaching you can get from successful copywriters. Folks who feed their souls by helping pull off your blinders … Just as their Fab 5 did for them. And who knows … Maybe one day you'll be doing the same for the aspiring copywriters who follow you! Got Your Free Ticket to the
Freelance Writer Fest Encore Event?!? On Friday, June 24th, at 1:00 PM Eastern … Our all-star lineup of successful freelance writers, business coaches, and mentors will show you why the world has never needed freelance writers more than right now … And walk you through everything you need to know to help meet the demand! -- Complete Beginners Welcome! -- [Claim Your FREE Access Here]( What's Hot at AWAI … ⛵ Keith earns six-figures from that sailboat he mentioned above. [Read his back story here!]( 😵 Do you feel like you're scrambling? Lynelle felt the same but "now opportunities are just everywhere …" [Read more about her here.]( 🌍 [Globetrotting Texan Finds Flexibility and Financial Stability as Meditation Copywriter.]( 😄 If you *just* need a pick-me-up, stop what you're doing [and read this story of ultimate rejection]( turned into incredible writing success. This is The Year! [Social media post about getting writing job contracts] You're doing it, Sarah! Congratulations on all of your recent successes, and here's to many more ahead. 🥂 Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! CLOSING: Only Accepting New Writers Until Midnight Tonight! Get accepted into the Barefoot Writer Club by MIDNIGHT tonight to claim your "Getting Started" writing gifts, worth $363 – FREE! You're a good fit for the Barefoot Writer Club if … - You enjoy writing.
- You want to make great money doing it.
- You want control over what you write about and who you write for. But hurry … You only have until midnight tonight! [Get Accepted Here]( TODAY!
Get all this for $1 … [PWA Product Spread] The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( Featured Writing Jobs Copywriter – Even Financial, Inc. Full time, Remote Even is seeking an experienced and versatile copywriter to join its Marketing & Creative Services (MCS) team. As part of MCS, you'll work closely with your team members while collaborating across departments with Business Development, Sales, Product, Engineering, Account Management, People Team and more. --------------------------------------------------------------- Copywriter – Gartner Full time, Stamford, CT Involves hands-on copywriting and editing of multiple projects, including video scripts, marketing campaigns, social content, infographics, interactive digital experiences, eBook content, presentation decks and website copy. --------------------------------------------------------------- Copywriter – Velocity Global, LLC Full time, Remote This full-time position will be responsible for various writing and content strategy projects, including developing long-form content assets, ad copy, case studies, infographics, and video scripts. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. Stay tuned! --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2022 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute
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