sharing my notes (use them to make money this year)

This should help you move faster… [The Writer’ s Life]( May 25, 2022 "Keep your face always toward the sunshine—and shadows will fall behind you." – Walt Whitman I made some bold predictions last year, {NAME} … Remember "The Leap?" When 10 years of projected growth in ecommerce happened in just 90 days? As a result, I predicted companies would need more content than ever before, which meant writers would feel a huge surge in demand — and income. Fortunately, I was right! 💃 I like being right. 😁 Especially when it's about you and your writing income. The writers we trained to answer the demand went on to thrive … Reporting more — and faster! — successes than we'd ever experienced in our 25 years of training writers. That's why during last Thursday's briefing, I was thrilled to show [two pretty shocking charts]( … That showed what seemed like a once-in-a-lifetime opportunity for writers last year … was actually the BEGINNING of a trend. That 90-day jump that skyrocketed e-commerce all the way up to $3.5 trillion (AKA The Leap) was just the tip of the iceberg. By the time we close 2022, e-commerce will be at $5.6 TRILLION! Sit with that for a second. This huge, newsworthy, game-changing moment in time is STILL growing. And at record pace! And as the second chart showed, we're only just getting started. ([You can access my briefing and both charts here.]() As expected, digital advertising spend followed suit … Increasing by DOUBLE DIGITS in 2020 (13.2%), 2021 (29.1%), and again in 2022 (16.2%). Normally, when the market surges, the following years adjust to make up for it … But not this time! What's more, when ad budgets soar, the next metric we look at to measure writer demand is the number of jobs being advertised. I still have the slides for a briefing where I was excited to show a 33% growth in content jobs back in 2018 … Let's just say I was more excited this year. 😁 That's a 1,448% growth in companies actively advertising for content writers on LinkedIn. And keep in mind that's a SMALL part of the opportunity, but a good measurement stick, nonetheless. So, what does this mean for you, {NAME}? Besides being in the right place at the right time (holy smokes you picked it right!) … Here are some key takeaways from the briefing: More people online means more competition for businesses. Which means they need more content to stand out. And BETTER content. Content that eliminates "friction" the potential buyer has before making a buying decision. (This piece of the briefing was big — go back and take every word and use it when talking to clients. You have my permission!) Good content is a win/win/win for all. The company gets more leads and ultimately sales (yes, through content!). You get ongoing assignments that become valuable assets (another takeaway) that therefore pay extremely well. And the customer gets the information they need to make the right buying decision. Win/win/win! Content marketing is like a bonfire that constantly needs more wood (content) to keep burning. Enough said. Transition quickly from an order taker … to prescriber … to strategist. Your income will continue to grow, and you'll be indispensable to your clients. If you start with a small project, offer to spin it into various formats and charge for all of it (this is how you turn a $250 blog post into a $2,500 content package). Productize your services into packages so you can offer clients three choices. It makes it easy for you to put together proposals, identify clients who can afford you, and do the job of selling your value with no additional effort on your part. (Productizing also often increases the value of the project to you with no additional effort.) Don't work with clients you have to sell on content marketing. There are literally millions of companies you could work with (over 360K companies on LinkedIn are begging for a good content writer right now!). You don't want to waste your time "converting" anyone. Whew! Actually, here's a few more … You only need a few clients to clear six-figures a year (get those retainers up to $5,000 a month!) … You do NOT need to pick a niche as a content specialist … You CAN get incentives (royalties) on increased sales … Oh! And, often, clients who require the least amount of effort pay you the most. I ❤️ Content!! [You can watch the training and access the notes here.]( I recommend you listen to the Q&A — GREAT questions led to more valuable insights. But if you've been waiting for YOUR opportunity to jump in … or you've been trying this writing thing but haven't hit your stride … Now is the time. Run, don't walk. Get the skills you need and get out there. And if you want help, join the [Certification training]( with the world's foremost content expert, Russ Henneberry, that starts next week. You'll get the skills, experience, feedback, samples, and confidence you need to take full advantage of the opportunity. You'll get help landing quality clients. You'll start making good money, doing what you love. And you'll build a profitable writing business that grows month after month. [It's all included here.]( But no matter how you pursue this opportunity, remember … Companies NEED you to help them seize this enormous opportunity. Without content, they cannot survive. You have mad value as a writer. And it's time you use it. [Rebecca Matter’ s signature] Rebecca CLOSING: Only Accepting New Writers Until Midnight Tonight! Get accepted into the Barefoot Writer Club by MIDNIGHT tonight to claim your "Getting Started" writing gifts, worth $363 – FREE! You're a good fit for the Barefoot Writer Club if … - You enjoy writing. - You want to make great money doing it. - You want control over what you write about and who you write for. But hurry … You only have until midnight tonight! [Get Accepted Here]( What's Hot at AWAI … 🙌 [Everything You Need to Know about the Future of Content is Here.]( 👀 [Beginners: Here are The 4 Easiest Content Projects to Master!]( 😄 [Get The Ultimate Guide to SEO Content Writing for Free Here.]( The Ultimate Writing Kudos [Social media post about copywriter receiving positive feedback from newsletter client] Wow, Michelle! That is the best proof of a job well-done, and I bet your client is pretty happy about it, too! Congratulations to you — well-deserved! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Your ALL-ACCESS Key — Just $1! Get instant access to the exclusive B2B writing community and ALL their private resources, including … - All the success roadmaps … - All the writing templates … - All the articles … - All the how-to videos … - All 150+ training webinars … - The Forum, the Job Board, the tutorials, the tools … - And much more! [Go Here For More Details]( Featured Writing Jobs Content Writer, Case Studies – Toptal Full-time, Remote (Canada) Toptal is looking for an experienced content writer and storyteller to join its Content Strategy team. You will work closely with members of the Sales, Brand, and Growth teams as well as members of our elite, global talent network to produce high-quality, insightful case studies for use in sales collateral, marketing materials, event presentations, and thought leadership content. These case studies will illuminate Toptal's successes in addressing client needs and help our internal stakeholders communicate what makes our business great. --------------------------------------------------------------- Copywriter – Disney Parks Full-time, Celebration, FL Bring your unique self and perspective to our team and culture … As a Copywriter here, you'll have responsibilities beyond the mere basics of the job title. You will create fresh, new and conceptual ideas for Disney Parks and Resorts alongside talented team members. You will show your skills and creative thinking for a range of advertising media. Social and digital by design, we expect every Yellow Shoes creative team member to grasp the importance of thinking creatively in a tech-inspired world. --------------------------------------------------------------- Copywriter – Tommy Bahama Full-time, Seattle, WA The Copywriter works in creative partnership with various teams to concept, create, and produce compelling written content across many brand communication vehicles, both internal and external, with a consistently inventive and engaging brand voice. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. Stay tuned! --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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