Try this approach to land a client this week

There’s nothing simpler! [The Writer’ s Life]( May 5, 2022 "No one is useless in this world who lightens the burdens of another." ― Charles Dickens {NAME}, Have you ever been online and stumbled across a website or blog and thought … "I could do better than this." Or maybe, "This is exactly what I'm passionate about. I'd love to write for them." Or maybe, "Why don't they have a blog/newsletter/social media presence? They're missing a huge opportunity to attract new customers." It happens to me all the time. These days, I have to resist the urge to reach out and offer my services. But if you have time in your writing schedule … or you're just starting out and are looking to land your first paying clients … I want to help you take advantage of the opportunity whenever it appears! So, here's a little practice scenario … Let's say your ideal client is a veterinarian. You spend a Saturday afternoon researching vets in your area, and find varying degrees of blogs … Situation #1: Blog not being posted to regularly A blog with big gaps typically indicates someone who sees the value in having a blog, but doesn't have the time to maintain it. Your job: take it off their hands. Here's how to set up the conversation … "Veterinarian Bob — I was on your website today and found your blog. I love the last article you posted about ABC, and it really helped me understand XYZ. But, since it hasn't been posted on for a few months, your clients are missing out on great answers and solutions to help their pets. "Regular posts will help your clients stay engaged with you and your services, too. I'd love to write them for you. I have five ideas I'd like to start with … Can I send the list over?" Situation #2: Great blog content Many writers will shy away from this opportunity. The client already has great content! What can I do for them? Answer: offer more of it. As I mentioned, keeping up a quality blog takes time and effort. And most importantly, new ideas. But this potential client VALUES their blog enough to put in the effort. Which means they'll value a good writer, too. With this one, you'll want to spend time brainstorming some problems and solutions they're not yet covering. Or different angles on the ones they are frequently writing about. "Veterinarian Bob, I've looked at your website and see that your blog is targeting pet owners with solutions to their pets' problems. I have five ideas of blog posts I'd like to write for you … that will touch on some of the hot buttons I see as missed opportunities. Can I send them over?" Situation #3: No blog Interestingly, this is the one most new writers would think to choose first. But it's actually a little trickier than the other two, because you may have to first sell the client on the benefits of having a blog. Luckily, with the boom in people researching solutions online, it's not a hard sell. "Veterinarian Bob, I've looked at your website and see you don't have a blog. Not only would a blog bring in more business from current patients, but it would also bring in new ones. Local search is a huge opportunity right now, and blogs are the best way to take full advantage. Pet owners are searching for answers and solutions to help their pets, and I'd love to write them for you. I have five ideas I'd like to start with … Can I send the list over?" In all three cases, you've set yourself up for success … - You've demonstrated your expertise … - You've led by offering insights … - And you've started a conversation that doesn't feel canned. Now all that's left to do is the writing! If you have our [blogging program](, you're all set. It gives you everything you need to crank out quick, effective blog posts (and gives you additional help landing clients too!). And, of course, the plan above works with lots of other writing projects, too … newsletters, social media, emails … You just saw how easy it can be to land that first client by simply observing what they're already doing … and then offering to help them out. This week, spend some time in your niche looking for opportunities … And find someone to reach out to! Don't worry if you don't hear back from every single attempt … just keep at it and be sure to keep us posted when they do. You have nothing to lose … and paid assignments to gain! [Rebecca Matter’ s signature] Rebecca What's Hot at AWAI … 😄 Quick & Easy! [Here's more on how to make money blogging for clients.]( 👉 You can also make money blogging without clients! [Here are 7 great client-less ways to go.]( 👀 [Here's how you can use blogging to "fill in" your monthly income as a writer.]( 💰 Want a chance to win $200? [Check out this month's writing contest!]( 12-Month Retainer — YES! [Social media post about writer needing copywriting project tracking calendar after getting 12 month retainer job] Way to go, David! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! LAST CHANCE: Copywriting Crash Course for Just $129 $49! Earn more as a writer than you ever thought possible by picking up the essential skills you need to charge professional fees! You don't need to be a master to make great money as a writer … You just need the basic skills! Join Katie and Rebecca and in just three hours, they'll give you: - The essential writing skills you need to charge higher fees from the start … - An instant confidence boost knowing you can give your writing clients exactly what they need … - The most powerful secrets of persuasion that the highest-paid writers use to make six and even seven-figures … - Our secret, four-part structure of copy that works — Impress your next client with this … - The look of a GENIUS with our favorite editing tricks … And soooo much more — for just $49!! Hurry — enrollment closes at midnight tonight. [Get In Right Now Here]( Featured Writing Jobs Copywriter – Clear Function Full-time, Memphis, TN Core Values: COLLABORATION – Are you a results-oriented team player with excellent communication skills? OWNERSHIP – Do you drive issues to resolution regardless of difficulty or ambiguity? DEVELOPMENT – Are you a creative problem-solver who loves learning and continuously improving? EMPATHY – Do you act in the best interest of your clients and teammates with the heart of a coach? --------------------------------------------------------------- Senior Copywriter – Cardinal Financial Full-time, Remote You are an experienced Senior Copywriter who is equal parts strategic and organized. You are passionate about language and how it can evolve across mediums while staying rooted in a brand. You understand the importance of exceptional copywriting as a means to entertain, educate, and ultimately drive a target audience to action. You appreciate a detailed and multi-faceted brand strategy and jump at the opportunity to execute against all aspects, including blog, email and social marketing, direct response and sales support, UX, and more. --------------------------------------------------------------- Senior Copywriter – Left Field Labs Contract, Remote We're looking for a witty and smart powerhouse story-teller who has a special affinity for web technology. You will work closely with UX and UI designers, frontend and backend developers, project managers, and product marketing managers. You will move quickly and juggle and oversee multiple large projects for high-profile sites used by millions of people on a daily basis. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. Stay tuned! --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2022 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.