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You’ll never have to pretend to be something you’re not … [The Writer’ s Life]( April 22, 2022 "Be yourself; everyone else is taken." – Oscar Wilde Hi {NAME}, Becoming a writer is kind of like changing schools … You get to totally reinvent yourself. Your "brand" can be anything you want it to be. And you can use it to attract your ideal clients … and create a writing business you truly enjoy. You'll never have to pretend to be something you're not … When I entered the publishing world 24 years ago, it was run by a bunch of old men. I worked hard to be "one of them." Imagine that for a second … A young, 20-something girl … trying to act like an old guy. ?!? But it wasn't the last time I'd pretend … With each career move I became what the job or company wanted me to be. I was a chameleon. And it was exhausting. Then I found AWAI. 🥰 Maturity probably played a small role … But being surrounded by so many talented people, of all walks of life, backgrounds, personalities, and SO many writing styles … I quickly learned there wasn't only one "right" way. Rather than trying to fit into what others wanted, I allowed myself to move towards what felt right … And quickly learned I would attract the assignments I wanted to write, products I believed in, and people I wanted to work with … simply by being me. As Ted shared in this week's [Monday Morning Jumpstart]( on finding your brand … it's worth spending some time thinking about. What do you want to be known for? When people refer you, what do you want them to say about you? What kinds of clients do you want to work with? I chose the word "with" for a reason by the way … writing is often a partnership, with both you and the client on the same team, aligned with the same goal. One more reason to be clear in who you are as a writer. What kinds of products and companies do you believe in? I get this question a lot from new writers …"what if I don't believe in the product?" My answer: Your copy will be so much stronger if you can write with genuine enthusiasm … believing the company and product you're writing for really does solve your reader's problem. And if you don't believe in it? Walk away. And finally, {NAME} … What makes you, you? You'll be much happier showing up to your writing career if you don't have to fake it day in and day out. If you're just starting out, or you've been working for a while and haven't done this exercise, spend some time this weekend thinking about the answers to these questions. And if you'd like help building a writing business around your ideal brand, [this can help](. It's a tool that will help you create everything you need to build up your writing business in less than 30 days … from creating a marketing message you love all the way to a process closing your ideal clients. No matter what, remember this: your writing business is you. Your choices, your desires, your style … And the clearer you are with what you want, the easier time you'll have identifying and attracting the clients and opportunities that align. Hope you have a nice weekend, [Rebecca Matter’ s signature] Rebecca What's Hot at AWAI … 👉 [Your Clients Are Not Your Business — YOU Are!]( 🧐 [How to Get Writing Clients to Take You Seriously]( 🙌 [How to Properly Invest in Yourself and Your Business]( You Don't Always Have to Write! [Social media post about getting a consulting retainer] Speaking of "being you" … Ingrid found an excellent way to use her value as a writer to make income as a consultant … without even having to write! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! LAST CHANCE: Test Drive AWAI's Copywriting Program for $29 [ATD Product Spread] If you've ever been curious about copywriting, TODAY is your chance to test-drive our flagship program The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter for just $29. You'll get hands-on experience … get feedback and direction from pro writers … build your portfolio … and get help landing clients … In just four weeks! [But hurry, this test-drive offer ends tonight!]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All 320+ training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Writing Jobs Copywriter – VMLY&R Full-time, New York, NY We are actively looking for a strong Copywriter to help concept retailer/commerce initiatives. You will play a pivotal role collaborating with a team of designers, thinkers and writers to drive creativity and innovation that deliver results. Our ideal candidate is a curious and passionate storyteller with an up-and-coming background in commerce and brand activation. --------------------------------------------------------------- Brand Copywriter – Frontgate Full-time, West Chester, OH Frontgate is looking for a passionate content creator who can help bring the Frontgate brand to life. This role will create concepts as well as write copy consistent with the Frontgate lifestyle and brand voice. The content will focus on product, design and lifestyle storytelling across a variety of channels including digital marketing, blogs, social media, retail, catalogs, brand collaborations and more. --------------------------------------------------------------- Copywriter – FINN Partners Full-time, Honolulu, HI Words and ideas are your tools. You use them to craft ads, collateral, digital and scripts that are true to the distinct voice of each client. You have an absolute mastery of grammar and writing style. You know how to collaborate with art directors and the rest of the team to take every project to a higher level. And you love this crazy business! --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. 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