A fun retainer project!

This is one of my favorites [The Writer’ s Life]( April 19, 2022 "Do anything, but let it produce joy." – Walt Whitman Hi {NAME}, In May of 2020, The New York Times launched its e-newsletter, "The Morning," … And within 8 months, it had over a BILLION unique opens. Today The Times sends out over 50 email newsletters on specific interests ranging from news analysis … to sports … shopping … travel … real estate … love stories … cooking … book reviews … and more … with the ultimate goal of turning readers into paid subscribers. Brick-and-mortar businesses like salons, restaurants, physical therapists, and hotels are also doubling down on this powerful marketing tool … As are online businesses, like retailers, software companies, financial institutions, and more … to build relationships with their customers, and ultimately increase revenue. And whenever you, as a writer, can help a business grow its revenue, you know what that means … More money for you! To the tune of $800 to $2,000 a month in retainer fees. 😎 But what's even better about e-newsletters … And one of the main reasons why we created the [world's premier course in writing them]( … Is because they're a BLAST to write! For the most part, e-newsletters focus on building a brand's personality by covering interesting, non-salesy topics in a warm, conversational tone. For an especially fun example, check out Ben & Jerry's newsletter. They call it "Chunkmail." 😆 Issues share new flavors … tips on the best toppings you can add at home (caramel corn and basil whipped cream among them) … recipes … news … and "secrets" from ice cream shop "scoopers." Someone is getting paid to write that fun content! No matter where you are in your writing career, newsletters are worth considering … whether exclusively or in addition to other projects. If you already have a writing niche, start there. See what companies are doing with newsletters, and start making notes about what you like, what you don't, and other ideas you have for content. If you don't have a niche, yet … start with a topic you're genuinely interested in. (Which happens to be a great way to choose a writing niche!) You can also look for newsletters from professional service providers in your area … dentists, accountants, chiropractors … both the ones you use AND their competitors. Or you can look for newsletters from your favorite stores and activities … and companies and services that you already use. Like ice cream. 😜 You can even Google a topic that you like and "newsletters." For example, "wellness newsletters," "travel newsletters," "cooking newsletters," etc. Finding something you genuinely love to read makes for easy research! As you're reading, you'll find that, while companies can sell products or services directly from their e-newsletter … Selling isn't the point, here. The main focus is on building a relationship with the reader — whether that's someone who just discovered the company and wants to know more about it … or a life-long customer. Try subscribing to a few today to see how they're structured … And then tomorrow we'll talk about how to [turn a fun gig like e-newsletters]( into regular, predictable income. Until then, [Rebecca Matter’ s signature] Rebecca P.S. Have questions about your writing journey? Not sure what your "next step" is? Join us at 3:00 p.m. today for a free "coaching on demand" session. We'll get you moving forward fast! [>> Details here.]( LAST CHANCE — REGISTER FOR FREE! FREE LIVE EVENT — TODAY, 3 P.M. ET "Unstuck" Your Writing Career TODAY! The biggest challenge for new writers is not "the writing" … It's knowing the next best steps to move your career forward … Like choosing the right niche, or knowing what skills to learn first, where to get help when you need it, the fastest path to getting paid, and more. If you're feeling stuck and not sure what you should do next — join us for a very special LIVE "Next Best Step" Coaching + Q&A Event TODAY at 3 p.m. Eastern Time … All our top experts will be there — Katie, Rebecca, Pam, plus some very special guests. Attendance is FREE, and by the time it's over, you'll know exactly (underline) what to do to move your writing career forward. Don't miss it! Last chance: Register below (for free!)[HURRY — GOING LIVE AT 3 P.M. TODAY!]( What's Hot at AWAI … 👀 MORE than Fun and Retainers?? Check out [The Surprising Benefits of Being an E-newsletter Writer]( 🤔 How Do Newsletter Retainers Work? [Here's a Perspective from a Current Newsletter Writer]( 🤑 [5 Copywriting Side Hustle Ideas for a Flexible Stream of Income]( No Job Application Needed! [Social media post about getting a writing job after reaching out to a business they already knew] Yes!! You put yourself out there, Douglas, and it has paid off. This is exactly the way we recommend you do it, too. Excellent work, and here's to the next one! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! LAST CHANCE: Become a Professional Writer in Just 5 Days! Our proven system speeds you past any roadblocks and get you up and running as a writer … With the confidence, skills, and polish to take on your first clients and get paid … In just five days … GUARANTEED! [Click Here By Midnight Tonight]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All 320+ training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now]( Featured Writing Jobs Copywriter – Mercury Full-time, Ontario, Canada Come help us write excellent copy. As our copywriter, you'll tell Mercury's story across platforms and polish the high-quality work we do (take a spin on our demo site and try the product for yourself). --------------------------------------------------------------- Social Media and Content Specialist – Toyota of Orlando Full-time, Chosen candidate will be responsible for developing a strong web presence by initiating and developing fresh stories and ideas that will help consumers become familiar with our product. Candidate will develop persuasive communications including original blog content, video content, and social media content, and impactful calls to action on all media to increase click-thru rates and drive traffic to websites. --------------------------------------------------------------- Lead Content Specialist – Jobot Full-time, La Mirada, CA The Lead Content Specialist directs, provides quality control, contributes, plans and organizes the Marketing Communications team to develop and implement all written content for use in various communication channels. Additionally, the Lead Content Specialist participates in team development of messaging and message delivery strategy. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. 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