You can make money writing in a lot less ⦠[The Writer’ s Life](
April 15, 2022 "Practice does not make perfect.
Only perfect practice makes perfect."
– Vince Lombardi Hi {NAME}, Have you ever heard it takes 10,000 hours to master a skill? I remember hearing the theory at my very first copywriting event almost 20 years ago. "10,000 hours??? I may as well give up now," I thought. Hyper focusing for a long period of time wasn't my strength. I liked new and exciting things. 🤩 (Little did I know copywriting would later give me both!) Once I got cranking on my studies though, I forgot all about the theory and the angst it caused … It's funny how fast the hours go when you stop watching the clock and have fun learning. But last week I came across the "10,000-hour theory" again when re-reading Outliers by Malcolm Gladwell. I smiled this time, remembering how it once made me feel. But a few minutes later, like many curious writers, I found myself heading down the Google rabbit hole to get more clarity on it … And ideally save new writers from the same frustration that had threatened to stop my own copywriting journey before I had even gotten started. Check this out … While many studies found practice had a strong impact on mastery, researchers attempting to replicate the findings of the original study popularized by Gladwell found that practice only accounted for 25% of the difference in skills between test subjects. Another study found that someone could practice for 10,000 hours and not master a skill. The difference? What you practice, and how you practice matters. As does the quality of the teacher. And the biggest influence on mastery? Having the best teacher show you EXACTLY what to focus on at each stage of your training. I felt pretty good after reading through the findings … AWAI has always supported the idea that hands-on exercise is crucial to becoming a truly great, sought-after copywriter. Yes, that includes writing out winning sales letters by hand. 😉 Practice — on the right things — has always been built into our training. We also invite the best experts in the industry to join our faculty and
share the very systems and techniques they've spent thousands of hours developing … Setting you up for "perfect practice." Now remember, you don't have to wait for mastery to make great money as a writer. You can earn an excellent income while you're still in the early learning phase. But if you do decide you to [master the financially valuable skill of copywriting]( … That's where the money gets insane. Like six-figures-from-a-single-royalty-check insane. If you're interested in learning what you can expect at that level, [check out our Masters Program](. You'll master top-level copywriting techniques from the legends of our industry … who happen to be some the very best teachers on the art of copywriting. We almost never discount it, but since we're talking about mastering copywriting … well, it seems like a good time to do it. You can grab it today for 75% off. But no matter what path you choose, know that when you're training with AWAI … not only are you moving forward towards mastery from the very first hour … You're learning from the best. And whether you support the idea that it takes 10,000 hours to become a master or not, here's something else to consider … Master Copywriter Bob Bly once told me, for the professional, school is never out. 18 years after starting my career here with AWAI (and well over 10,000 hours), I'm still learning new things all the time. And I love it. Really, REALLY love it. So, dive in and enjoy the journey … You'll sail past 10,000 hours before you know it. [Rebecca Matter’ s signature] Rebecca What's Hot at AWAI … 🤯 [Get Paid as Much as $7,500 to Keep Learning.]( 😎 [Here are two ways to gain a competitive advantage as a writer.]( 😊 Expand your mind and your potential! Grab our [meditation for writers series for free here](. Here's to Your New Creative Gig! [Social media post about writer getting creative content specialist job] Sounds like a great gig, Leslie! Congratulations from all of us here at AWAI. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Last Chance:
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