Niche-Smiche!

How to make money writing without one [The Writer’ s Life]( March 22, 2022 "All life is an experiment. The more experiments you make the better." – Ralph Waldo Emerson Hi {NAME}, Choosing a niche is one of the roadblocks most writers face early on. In fact, many excellent writers are losing out on potential paychecks right this minute … Because they're paralyzed by the idea that you need to make sure you're in the "right niche" before you start. And as someone whose job it is to help you land your first clients, give you momentum, help you make money, and keep pushing you forward … Let me remove that roadblock today. 🙌 First of all though, niching does have its benefits … It makes it easier to identify potential clients … You can market yourself as a specialist in their niche, which means their perception of your expertise and worth are immediately influenced in your favor … And it gives you speed when working on projects. You know the prospect. Understand the problems and solutions. And everything you read and write fuels your tank for the next project. But if the mere idea of choosing a niche stops you, then try this … Don't! 😁 Don't choose a niche. I know plenty of happy, successful writers with full schedules who take on any project they find interesting — niche be darned! However … many of them DO specialize in a type of writing. For example, you may choose to do something like: - SEO strategy – Optimizing content on websites for certain key phrases … - Site Auditing – Finding the "missing pieces" in a client's current content strategy … - User Experience (UX) – Improving the reader's experience with copy and content delivered during the customer journey. Like niches, there are a lot of project types you could specialize in. But rather than give you TOO MANY CHOICES … Let's talk about the ONE that has high value to all companies, is in big demand, and can be performed in any industry. (ANY industry.) If I were starting out today, I'd choose to specialize in [UX Copywriting](. As a UX copywriter, you get to look at the copy in a company's website and in their ads and emails … approach it from the perspective of the customer … and tell them how to tweak the copy so that it gives the reader a better experience overall. And you'd do the same thing when writing new copy, too. Businesses in every niche hire UX copywriters to write landing pages, homepages, emails, product descriptions, order devices, and more. And you can charge more for projects … Since you'll be bringing your special power to attract and retain potential customers that every business needs. In fact, according to ZipRecruiter, the average pay for a staff UX writer in the US is $92,888 — the highest pay of all copywriters. And I happen to know one who's making well above that — without ever choosing a niche! Our very own UX copywriting expert, Heather Robson, has been a copywriter for over 20 years. She makes great money as a writer. She had the time and energy to homeschool her kids … work on her fantasy writing … and take on paid gigs writing about anything, because she has never committed to a single niche. In the beginning, she felt like she should choose one … and even tried a few times. But whenever she chose something, it just felt wrong. She told me it "felt like I had put myself in a box that was too restrictive." Certainly not the freedom we're aiming for as writers! Specializing in UX took that pressure away. Her UX skills allow her to charge more for her copy … and still skip from one topic to another. In the past year alone, she's written about emerging technologies like A.I. and virtual reality … medicinal and culinary mushrooms … HVAC … digital marketing and business-building … and more! So, all of that to say … Choose a niche … or choose a specialty … it's kind of like a choose-your-own-adventure story. Except in this case … Whether you pick a niche and dive in … Or you write about a wide variety of topics for your entire career, like Heather … There are no wrong choices! You will learn from everything you do. And unlike other professions, you can earn a great income as you figure it all out! [Rebecca Matter’ s signature] Rebecca P.S. If you choose to follow in Heather's footsteps and not niche, I highly recommend you check out her upcoming UX Copywriting Certification. Enrollment is closing soon … [All the details are here.]( [AWAI State of the Industry Logo] Free Access to AWAI's 2022 State of the Industry Virtual Copywriting Summit On Thursday, March 24, at Noon Eastern … THE influencers. THE movers and shakers. THE most highly paid and respected experts in our industry … reveal the exciting new technologies, high-performance marketing strategies, and copywriting best practices expected to EXPLODE the opportunities for copywriters … AND dramatically change how we market online. Not just in 2022 … but potentially forever. This year's State of the Industry Virtual Summit will be one of the most important summits we've ever hosted. Don't miss your chance to attend live for free! [Claim Your FREE Access Here]( What's Hot at AWAI 🤔 Wait … What is UX, exactly? [Take a look at this Beginner's Guide.]( 😄 From the UX expert, herself … [Here are 3 Ways to Make Your Writing More User-Friendly](. 💡 What is the AWAI Bright Future Scholarship? [Find out more details here and see this year's winners.]( 💰 2022 Copywriting Pricing Guide now available! [Grab your FREE copy]( and get pricing for over 80 different copy and content projects. WOW! Congratulations on your new contract, Julian! [Social media post about writer being offered publishing contract for their romantic novel] If you really love to write, copywriting gives you the time and space to work on your passion projects, too — whether that's writing romantic novels, like Julian … or fantasy, like Heather, above … or simply taking time to write in your own journal. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Writing Jobs User Experience Writer – Grubhub Full-time, Remote We are looking for a UX Writer to help create exceptional digital experiences. In this role you'll utilize Grubhub's voice and content standards for web and mobile to solve user needs. The position requires a customer focus, data savviness, and awareness of current practices for mobile and browser UX design and content. The ideal candidate will be comfortable with ambiguity, passionate about designing with words, and able to act well with minimal direction. --------------------------------------------------------------- UX Writer – Leadtech Full-time, Remote (Barcelona, Spain) Life is too short to work for a boring company, so why don't you join us? We are looking for a passionate UX Writer with at least three years of professional experience writing clear and concise content for web/mobile products, emails, landing pages, or editorial content, if this sounds like you, you might be a perfect fit to collaborate with our UX-UI Department. --------------------------------------------------------------- Copywriter, UX – OSOME Full-time, London, England We're looking for an enthusiastic, talented junior writer to join our UX Copy team in London, who'll work closely with our Design and Product teams to help build and develop a world-class user experience. You'll be joining a growing cross-functional team of copy experts, with each reporting to our Global Editor in Chief. --------------------------------------------------------------- You can find all of these jobs and thousands more on [WritersWanted.com](. Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. Stay tuned! LAST CHANCE: You Get It All for Just $249 $49!!! Until midnight, you can get our popular Writer's Starter Kit … [Writer's Starter Kit Spread] Including all the tools, templates, resource lists, guides, and fee schedules you'll need to launch and run a successful writing business … And save $200! You'll even get a FULL YEAR to put it to use, completely risk-free. [Grab The Writer's Starter Kit Now!]( TODAY! Get all this for $1 … The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. 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