Calling all writers – you need to know about this

Just when we thought things were going good… they got WAY better … [The Writer’ s Life]( March 8, 2022 "Luck is what happens when preparation meets opportunity." – Seneca Oh boy {NAME}, am I excited about what I'm bringing you today … I was doing some research to update a story on "The Leap" … the phenomenon that created a huge boom for writers last year — and I'm over the moon with what I discovered. If you aren't familiar with The Leap, you need to know about it … And if you do know about it because you've been around AWAI for any length of time, here's the latest … The key industry surveys are out … And they confirm that spending on digital marketing is set to soar by double digits this year … AGAIN! 🤯 It actually makes me giddy to type that … Talk about right time, right place for writers. The success stories from AWAI members are flying in as a result, and I couldn't be more thrilled. #welovetocelebrate So let's dig in to this phenomenon, and talk about what it means … for you, your income, and your future as a writer. As you already know, e-commerce is huge. By e-commerce, I mean people going online and buying stuff. It can be physical goods, like golf clubs or shoes. It can be services — like coaching or accounting. Or even digital training, like the programs you get from AWAI. Now, e-commerce is projected to become a $5.5 trillion industry in 2022 (last year growing from $3.5 when we first broke this story, to $4.9 trillion in 2021!). That's trillion with a T. Which sounds like a lot! But what if I told you that $5.5 trillion in e-commerce is actually very small? Take a look at this: That big bar on the left? That's the projected global retail market for 2022. It's a massive $27 trillion industry. As you can see, e-commerce looks like a small blip on the radar in comparison. Now here's what "The Leap" was … and why it's still so significant today … Back in 2019, experts around the world projected that e-commerce would slowly "catch up" to retail … But their projections were WRONG. The e-commerce growth compared to retail they expected over 10 years … … happened in just 90 days. I'll say it one more time, because this is so critical: 10 YEARS of growth and adoption with buying stuff online … happened in a three-month period. It's why global management consultant McKinsey & Company was quoted saying: "If you're feeling whiplash, it might be the 10 years forward we just jumped in 90 days' time." They're the ones who first called it "The Leap." Take a look: So, what does this mean for you? Put simply: more people — than ever before in history — are going online and buying stuff. Which means HUGE opportunity for businesses. And millions of companies scrambling to take full advantage. In order to do so, they need more content. LOTS of it … They need content to reach prospective and current customers researching solutions online. And they need content to engage them, build a relationship, and move them towards a buying decision. And it's not just one type of content … They need a variety of content to turn on marketing channels now primed with potential buyers. And they need a massive quantity of unique and compelling "conversations" to take advantage of the "leveled playing field" that has happened … Thanks to the sheer volume of buying decisions starting with blogs, newsletters, videos, social media, and more. If you were thinking about becoming a writer … if you've been thinking about launching your writing business … Or if you want to inject a huge flood of income into your existing writing career … NOW is the time. 2019 was already one of the biggest years for writers we had seen over the last two decades … But this phenomenon poured ROCKET FUEL on the opportunity. Even the variety of entry-level assignments is impressive … I'm talking about short pieces like blog posts, social media posts, ads, and newsletters. Most of these are just 500-1,000 words. And once you've written just ONE of these projects … you can easily spin it off into other pieces of content you'll ALSO get paid to write! Ok now I'm getting ahead of myself … Tomorrow I'll show you some of my favorite in-demand projects right now, and the fees you can expect to make for each of them. Keep in mind companies need ALL of them … So you might want to bring a calculator. ;) In the meantime, remember, companies NEED WRITERS to survive in this booming digital marketing world … If you've been sitting on the fence, it's time to get in the game. And if you're in the game, it's time to level up. This is your time, {NAME}! And I'm excited to celebrate your story as it unfolds. [Rebecca Matter’ s signature] Rebecca P.S. If you're just starting out and still need [the basics of copywriting I want you to go here](. Katie and I will teach you the fundamentals of writing great copy, so you can get in the game and take advantage of this massive opportunity. We'll even give you practice with hands-on exercises … and show you how to land those all-important first paying clients. [>> Go here to grab our Copywriting Crash Course.]( And I'll see you in the training! What's Hot at AWAI … 😱 ➡️ 😎 Expert insight: [5 steps to move past your fear.]( 🙋 Want to be a more productive writer? [Check this out.]( 🤑 Connect with clients in just 21 days!? It's so much easier than you think. [Here's how.]( 💰 2022 Copywriting Pricing Guide now available! [Grab your FREE copy]( and get pricing for over 80 different copy and content projects. 📣 How can we help YOU this year? [Speak up so can get working on it!]( Woo hoo, Sean! [Social media post about getting a writing client through a LinkedIn connection] Way to [use LinkedIn]( as the valuable tool it is for finding clients. Have your own story or advice to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Writing Jobs Director, Marketing Content and Creative Strategy – Windstream Full-time, Denver, CO As the Senior Director, Content Marketing and Strategy, you will lead our content marketing and editorial team at to produce compelling, relevant content that supports thought leadership, engagement, traffic, and drive acquisition as well as customer retention. You are a creative marketing and content professional with a strong writing background, excellent story-telling skills, and extensive experience developing content throughout a full marketing funnel that appeals to your target audience. 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Access is currently available with [The AWAI Method™]( and will be opened up to additional AWAI members in the near future. Stay tuned! BREAKING NEWS: Freelance Writing Is HOT According to Forbes: "60% of freelancers who left their full-time job now make more money as a freelancer. And as more individuals with highly specialized skill sets make the switch to freelancing, these figures will likely continue to rise." And get this: 33% of those who make more as freelancers did it immediately, 24% took less than six months, and 17% took six months to a year. Becoming a well-paid freelance writer can happen FAST if you follow the right steps. All you need are basic skills to charge professional fees as a writer in a matter of hours. [We'll do it together — here!]( Connect with Paying Clients in 21 Days or Less – GUARANTEED [Land Your First Paying Client in 21 Days video image] This proven system is easy, effective, and takes less than 30 minutes a day … [Check it out for yourself here!]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2022 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. 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