it goes beyond the impact on your clientâs bottom line ⦠[The Writer’ s Life](
January 12, 2022 Hi {NAME}, AWAI Success Keith Trimels has an enviable story … He was able to go from "student" to writing copy that's generated over a billion dollars in sales in a short time. Now he writes for high-paying clients from Australia to Germany to India from onboard his sailboat in the Sea of Cortez, Mexico or from the mountains of western Montana. But as his career has evolved, an unexpected win surfaced … a powerful one you may have not even considered. He's here today to explain how copywriting has transformed his life in a surprising way … A way that's been even more meaningful than all the money he's been earning. (Just wait and see!) If you're ready to start making money as a writer, our [Smart Start Copywriting Crash Course]( is the first step. It's your opportunity to learn the basics of writing great copy … practice with hands-on exercises … and even learn how to land those all-important first paying clients. [Check it out here]( – and I hope to work with you in the training! To your success, [Rebecca Matter’ s signature] Rebecca Matter
President, AWAI This Could Be Your Biggest Payoff as a Writer
By Keith Trimels [AWAI Member Keith Trimels writing on his sailboat]
AWAI Member Keith Trimels writing on his sailboat If you're reading this, you want to live the writer's life. Or already are. So let me ask you … what goals have you set for your writer's life this year? Do you want to: - Work from an exotic locale?
- Earn big bucks?
- Gain flexibility to care for a child or a parent?
- Just answer to the best boss ever … YOU? No matter what your writer's life goals are for this year, I won't tell you they're wrong. I can't. Because copywriting has let me do all those things. Heck, I've: - Written copy from a sailboat in Mexico
- Created a billion-dollar launch strategy while hang gliding over the Rocky Mountains
- Flexed the work schedule to support my daughters and my mother
- Said "No thanks" to opportunities and clients that weren't right for me I'm not sharing to brag … far from it. Because I didn't accomplish these goals by myself. In fact, I've been blessed with more support than I have space to describe. I had support from the obvious sources like family and close friends. Even when they didn't understand anything about this writer's life. But I've also had support from copywriting mentors — experts who had reached the summit of the mountain I was trying to climb. I identified these experts and absorbed every morsel of knowledge from them that I could. Whether it was by reading their writings … Asking advice through an email exchange … Or finding the courage to approach them in person at events like AWAI Bootcamp. And that support was critical to achieving my writer's life. Unfortunately, far too many new copywriters skip this step. And if you're a polite person, I can understand why. After all, who wants to be seen as that annoying newbie who keeps pestering the established expert? That's one reason AWAI created programs like the Copywriter Concierge, [Circle of Success](, and the specialized Certification trainings. So you could easily access established experts without feeling like a stalker. But you can still benefit from mentors even without connecting firsthand — by studying the copy from classic copywriters like John Caples, Eugene Schwartz, David Ogilvy, and Gary Halbert. Or modern-day masters such as Mark Ford, Gary Bencivenga, and John Carlton. However you find your chosen mentors … And whether you connect with them or just study their teachings … Start. Right. Now. Not tomorrow or next week. Selfishly, you'll streamline the path towards achieving your version of the writer's life. But more importantly, you'll honor those mentors by receiving — and acting on — their advice. It's what happened with my mentors. Names you might recognize — Clayton Makepeace, Bob Bly, Nick Usborne, and Gordon Graham. They each helped me overcome speed bumps on my road to the writer's life. But a funny thing happened as I absorbed and applied their hard-earned knowledge … Not only did I start living my writer's life, but I developed friendships with each of them. And not the Facebook kind. I mean real-life, share drinks and meals kind of friendships. Where we discuss family aspirations, adventures, and successes as well as struggles and losses … in addition to "talking shop." If you haven't experienced such friendships on your writer's life journey already, I know you will. Because that's the pay-it-forward culture of this unique little corner of the marketing world. Now, as critical as achieving your personal goals is for you … and it's VITAL … And as cool as it is having copywriting role models and mentors as friends — and it's amazing … I know these WON'T be the biggest payoffs of your writer's life in 2022. No, the biggest payoffs you'll realize are the #WritersRipples you'll create by living your writer's life. These are the unintended consequences that occur when you use your unique combination of God-given talents, experiences, and knowledge to help clients and their customers. But you have to pay attention, because these consequences are often only visible in the rear-view mirror. For me, it's not the six-figure income I've created … Or the proposals I've written that generated over $1 billion in sales. No, it's the longer-lasting impacts like: - Educating future generations on the ravages of war — by ghostwriting post-WWII stories about the Ravensbrük concentration camp as told through the eyes of a child.
- Giving a future to impoverished single moms and abandoned kids in Mexico — with a fundraising letter that paid for an educational building.
- Providing a client with hope — by generating sales when his restaurant was closed for 14 months due to COVID.
- Helping fellow AWAI members like Kristen Stelzer and Elias Christeas achieve their writer's life — and create THEIR own #WritersRipples. Because I've seen this so many times … with so many people … I will guarantee your biggest payoff in 2022 will be the #WritersRipples you leave behind. Even if you don't recognize them until 2023 — or beyond. Which is why I'm so passionate about you achieving YOUR writer's life this year. Because you owe it to yourself … your family … your copywriting mentors … and the world at large … To create your own #WritersRipples. I just have one request when you do create them … Share them on your favorite platform — Facebook, Instagram, LinkedIn, etc. — and add #WritersRipples and #AWAI to your post. That way, our entire tribe can celebrate them with you. And who knows … By sharing your #WritersRipples, perhaps you'll inspire someone you don't even know to create their own. [Let us know about your #WritersRipples in the comments too.]( Editorial Note: Carline Anglade-Cole is a big advocate for paying it forward. She learned copywriting from her mentor, the late Clayton Makepeace, and now has become an enthusiastic teacher herself. These days, she could really use some help in handling all the writing work available in the health market. She's so busy, she's already booked through to next year! Even before the pandemic changed everything, healthcare marketing was expected to be a $36 billion industry per year. It's one of the biggest markets for writers right now — and it's growing. If you're interested in joining Carline in the booming health market … now's definitely the time. Whether you're interested in writing long-form sales letters, web pages, emails, website content, case studies, or e-newsletters, you'll find an unlimited demand right now. Carline wants to teach you her "crazy" system that's helped make her a million-dollar copywriter. She's broken everything down into bite-size chunks so you can get started in as little as four weeks. [>> Go here for all the details!]( BREAKING NEWS: Freelance Writing Is HOT According to Forbes.com: "60% of freelancers who left their full-time job now make more money as a freelancer. And as more individuals with highly specialized skill sets make the switch to freelancing, these figures will likely continue to rise." And get this: 33% of those who make more as freelancers did it immediately, 24% took less than six months, and 17% took six months to a year. Becoming a well-paid freelance writer can happen FAST if you follow the right steps. All you need are basic skills to charge professional fees as a writer in a matter of hours. [We'll do it together — here!]( Free Webinar and Q&A:
Writing for Good: How to Thrive as a Freelance Writer for Nonprofits and Causes Interested in writing for nonprofits and worthy causes? If so, join us tomorrow at 6:00 p.m. ET for our next Inside AWAI session. You'll discover many opportunities to make a great living AND make a massive difference writing for organizations you believe in — such as the environment, child safety, animal welfare, world health, equality, or other issues. [Learn more.]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All 320+ training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check it out now.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2022 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute
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