Part 2: How this copywriter could bank $650,000 in royalties

[The Writer’ s Life]( March 22, 2017 Dear {NAME}, We started yesterday's conversation by having Sandy Franks, AWAI's Copy Chief share with you the 12 most important [copywriting projects]( needed by many of today's most sought-after clients. The list was so big, we broke it into two parts. Today, Sandy goes through the remaining projects on the list. She even shares how one project in particular, #12, generated $11 million overnight. If you were the copywriter for this project, that would have given you close to $650,000 in royalty income. Now you see why knowing how to write these projects is critical to your own success. (Imagine what you could do with that kind of royalty income!) Yours for a successful copywriting career, [Signed] Will Newman --------------------------------------------------------------- These 12 Copywriting Projects Can Make You the Most Money – Part 2 By Sandy Franks Sandy Franks [Yesterday](, I shared the first six on the list of most wanted copywriting projects in today's market. Now, you might wonder if the order is random? The answer is no. These 12 copywriting projects are ordered in the exact way you might be shown how to do them if you were a member of an in-house copywriting team. You would start with revenue boosting ad inserts, which was the first project on the list and work your way through all the others. Think of it as "ascension" learning. The first projects on the list are the foundation of the more complex copywriting projects. You can't get to #12 until you've successfully mastered #1. Today, the remaining projects on our list are the more involved copywriting projects. But these are also the ones that can garner you the most money. Banyan Hill Publishing, a division of Agora, Inc. has mastered the art of writing webinar scripts and hotlist campaigns. They've done so well with this type of copywriting project, their latest effort generated $11 million overnight. The response was so overwhelming, and so much more than they had anticipated, they had to halt the campaign almost immediately. By the time they paused it, the tally was $13 million in sales. Can you imagine what it must feel like to be the copywriter on that project? You'd be to the moon with excitement and pride. Now, think how much money you would have earned in royalty income? A little quick math, and you'd be looking at royalty income at close to $650,000. That's life-changing income. It's also one more reason why knowing how to write the 12 hottest copywriting projects is good for your career. Yesterday we left off at #6. Here's the other in-demand projects, starting with #7. In-Demand Project #7: Email Autoresponders and Funnels. Autoresponders are a series of pre-written emails that automatically continue the dialog with your customer, offering value and useful content on subjects you know they're interested in. They build trust and goodwill, creating a relationship with the prospect so they are more likely to buy more of the goods and services your client offers. This is a must-have copywriting skill. In-Demand Project #8: Revising a Successful Control Sales Letter. Take an existing control and "freshen it up," and you can have a brand-new, high-performing sales package in just a few days. That not only keeps royalties flowing for you … it means your client can be marketing new and relevant copy rather than having to wait for new sales packages to be written. But it takes a special kind of know-how to revise a control without killing response. In-Demand Project #9: Captivating Landing Pages. The landing page is the place all your ads … all your email lifts … all your autoresponders drive your potential buyer. It's also the place you send the prospect to sign up for a free report or free e-letter. It's got to be great. In an instant, your prospect must see the immediate benefit of staying on the landing page and settling in to read the sales copy you've written for your client. You can't be a great copywriter without knowing how to write landing pages. In-Demand Project #10: The Long Form Sales Letter. One of the most coveted and prized forms of copywriting is the long form sales letter. Starting with a good idea and overflowing with proof, long form sales letters generate the highest responses. But there are a lot of moving pieces that must go into every successful long form sales promotion, including in-depth research, the headline, lead, the close, and the offer. Master these elements and you'll jump to the top of your client's list of copywriters to call. In-Demand Project #11: Video Sales Letter, the Ultimate Money Maker: Skillfully converting a sales letter to a successful Video Sales Letter (VSL) can double, even triple response. For you, the copywriter who gets paid royalties … it can mean hundreds of thousands more in income each and every year. VSLs are so powerful because they have the potential to engage your reader on a much higher level. But they have to be done just right or else you risk the prospect hitting the delete button. In-Demand Project #12: Online Webinar Scripts and Hotlist Emails. This is the same copy project that generated $13 million for a financial division of the giant newsletter publisher, Agora, Inc. All online webinars lead to one thing: a sale. The webinar itself can be in the form of a PowerPoint-style "talking" promotion, or an interactive webinar, or an actual live video. But what makes them more powerful is the hotlist emails. The sole purpose is to get highly qualified prospects excited for the webinar. This means writing content-rich emails that ratchet up the excitement for the webinar and the sales letter that follows. Knowing how to blend sales and rich content is key. --------------------------------------------------------------- Note From Will: As you read over this Sandy’s list of the 12 top copywriting projects, how many do you know actually know how to do? If you only know how to do a handful, it’s time to get up to speed on the others. Knowing how to do them all is what will take you from aspiring want-to-be copywriter to “A-lister.” Knowing them is also what will make you a richer copywriter. But how do you master these 12 in the way clients need them completed? That’s the easy part.  Sandy guides you through each project in AWAI’s newest learning program, Advanced Training. Not only are you taught the most in demand projects, you get the chance to submit writing samples to clients who participate in Advanced Training. One of the newest clients is International Living, a publication that shows readers how to retire and buying investing properties overseas.  When ADC member Sherri Caldwell heard the exciting news that International Living is one of the three new clients being added to our Advanced Training program, she sent us this note:   I am SO EXCITED about International Living (my future Dream Client) being part of Advanced Training now!!! It's awesome to have the opportunity to submit project samples to them … especially since we’re having monthly Hot Seats now. I learned so much from the Hot Seat two weeks ago with Sandy & Jen Stevens* reviewing other people's copy-- 10 pages of notes! You can join Sherri and see for yourself how ADC could give you the edge you need to advance your copywriting career.Enrollment in Advanced Training is open right now for just a short time. If you want in, just go here to reserve your spot.  As always I'd love to hear your thoughts on the importance of havingmastering these 12 copywriting projects. appropriate resources. Click the comment link below to let us know. *** What We're Recommending this Week *** Become an "A-Level" Copywriter with Advanced Training! Learn and master the dozen copy projects that working copywriters must know with AWAI's program, Advanced Training. With this interactive, project-based learning program, you'll learn from the direct response industry's top leaders who will take you through intense, mentor-based training as you work on real assignments … for real products … for real marketers. [Sign-up by March 23rd and get started for just $448.75!]( Launch Your Writer's Life in a Single Day Beginning April 7th, business-building expert Joshua Boswell will be traveling around the North America to help you launch your freelance business. In just one day, you'll have the tools, templates, formulas and confidence to grow your business, land high-paying clients and live the writer's life you've imagined. [Register by April 7th and save $200 off of your registration!]( Join the Professional Writers' Alliance for only $29 PWA is a professional organization dedicated to helping writers improve their skills, network and find exciting projects. Along with a long list of member benefits that include thousands of dollars worth of professional content, learning events, paid projects, premium writing tools and more … all dues can be applied dollar for dollar toward AWAI's programs and events. 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